Navigating a New Reality: Commercial Strategy and COVID-19

BTG Insights on Demand

English - May 07, 2020 14:06 - 18 minutes - 33.6 MB - ★★★★★ - 1 rating
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As pharma and biopharma researchers race to develop treatments for COVID-19, commercial leaders must prepare now to ensure success in the market. Independent biopharma consultant Marc Cooley—who helps companies bring commercial planning efforts into the R&D process—joins us to discuss the commercial considerations that life science companies should keep in mind as they develop COVID-19 vaccines and therapies.

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