The challenges of creating a unique product - Chris Lefteri - Fixits
Bring Your Product Idea to Life
English - February 24, 2023 05:00 - 26 minutes - 30.2 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Chris Lefteri is a Materials Consultant, Designer and author of 9 books on materials. He is also the inventor and founder of Fixits, reusable eco-plastic moldable sticks, which you can use to repair all manner of things around the home and office.
Chris shared how he turned a useful material into a marketable product and the challenges of creating and marketing a unique product, where the audience needs to be taught how to use it. Chris also shares his advice from running a successful Kickstarter campaign. You will go away with lots to think about, and planning to order a pack of Fixits to try for yourself.
Listen in to hear Chris share:
An introduction to himself and his business (01:04)What Fixits are and how they work (01:30)What inspired him to create Fixits (03:31)Turning a useful material into a marketable product (05:11)Finding and working with a manufacturer (09:09)Manufacturing a product responsibly (11:45)Lessons in creating products in small batches (10:48)The challenges of selling a unique product (14:09)Teaching the public about your product (16:42)His advice for running a Kickstarter campaign (18:09)His number one piece of advice for other product creators (23:07)USEFUL RESOURCES:
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