Anna Heneback is an E-commerce Consultant working with SMEs to sell more online, with 15 years of industry experience from Net-a-Porter and H&M who shares her top tips and strategies for getting the best performance from your E-Commerce store.

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Today on the podcast I'm talking to Anna Heneback, an e-commerce consultant about how to set up and boost your e-commerce store.

We cover everything from which platforms to use, what to consider, the functionalities you need to include, and how to improve your online sales performance. It includes a fantastic tip, about how to keep your site updated and relevant. It is so simple and something I would never have even considered doing!

Listen in to hear Anna share:

An introduction to herself and her business (01:17)The best platforms to build your e-commerce store (01:40)Why Shopify is often underrated by Web Designers (03:08)The features you need on an e-commerce store as a pose to a website (07:01)Some great extras to consider including on your e-commerce store (11:04)The best ways to present your products (including THAT tip!) (17:50)How to improve your conversion rate (27:38)Common problems and how to avoid them (36:36)Her number one piece of advice for product creators (40:19)Ways that you can work with Anna (44:26)

USEFUL RESOURCES:

Anna’s Website

Anna Heneback on Instagram

Anna Heneback on LinkedIn

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