How to carry out your own customer and market research – with Abbey Teunis
Bring Your Product Idea to Life
English - May 15, 2020 05:00 - 34 minutes - 27.4 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Abbey Teunis is the Founder and Director of Embark Insight.
She works for companies, speaking to their potential customers on their behalf to get an insight on what they think about their brand, products and advertising.
I’ve talked about research and validation before and I was so delighted to meet Abbey, as she really is an expert in this area.
You can read the entire blog post here.
Listen in to hear:
What Embark Insight is and what Abbey does (1:30)How you know who your ideal customer is (3:35)What do you need to know about your customer and how do you find it out (5:19)How you can build up a customer profile yourself (9:15)How you go about doing face-to-face research (11:43)Abbey’s thoughts on whether you can do all your research online (13:20)Why you need to do product research and what you’ll get out of it (16:00)The two mistakes people make when carrying out their own research - and what the impact is (17:45)What are good questions to ask if you’re doing market research yourself (22:54)How to go about pricing your product (25:09)Abbey’s top advice for aspiring product creators (29:53)USEFUL RESOURCES
LET’S CONNECT
Do you have topics you’d like me to cover, or suggestions of guests I can inerview? Email me - [email protected]
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact