How To Brand Your Physical Products - with Cara Bendon
Bring Your Product Idea to Life
English - September 24, 2021 05:00 - 1 hour - 62.8 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to establish themselves.
EPISODE NOTES
Today I’m talking to Cara Bendon, a branding specialist, who's passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves.
We discussed what branding is, why you need it and what the benefits of good branding are. We discuss the pros and cons of Canva, why using a graphic designer doesn’t have to be really expensive, and the intricacies of colour psychology and naming your business. Cara is incredibly knowledgeable, and this is a must-listen if you are at the start of your product-based business journey.
Listen in to hear Cara share:
An introduction to herself and her business (01:27)An explanation of what branding is (02:17)Why your brand is important (06:25)How the right branding can elevate your product and it’s price (15:53)When to start thinking about branding when you are creating a product (23:26)Why branding doesn’t need to be expensive, and the benefits of investing (25:50)The bare minimum of things you need for your brand when you start out (30:04)Why you shouldn’t always just choose your favourite colour (36:50)The differences between branding for products and services (41:13)How to make your brand and product more visible on Amazon (48:01)How to get the best out of Canva (56:53)The resources that Cara has created to help you in the early stages of branding (1:02:22)Her number one piece of advice about branding for product creators (1:04:54)USEFUL RESOURCES:
Cara is giving a 20% discount on all services at www.brandingmadesimple.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code VICKI2020 at checkout.
Branding Made Simple Website - for templates and resources
Podcast Episode: Building A Website For Your Product Based Business
LET’S CONNECT
Join my free Facebook group for product creators and makers
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
Hosted by...
Cara is a branding specialist with 13 years of experience who has created over 60 brands for entrepreneurs and small businesses and helped hundreds more via branding workshops. Having worked with both national brands and early-stage start-ups, she says she firmly believes that every small business can use the same techniques as household names to establish themselves.
EPISODE NOTES
Today I’m talking to Cara Bendon, a branding specialist, who's passionate about empowering small businesses to leverage the same branding strategies as household names to establish themselves.
We discussed what branding is, why you need it and what the benefits of good branding are. We discuss the pros and cons of Canva, why using a graphic designer doesn’t have to be really expensive, and the intricacies of colour psychology and naming your business. Cara is incredibly knowledgeable, and this is a must-listen if you are at the start of your product-based business journey.
Listen in to hear Cara share:
An introduction to herself and her business (01:27)An explanation of what branding is (02:17)Why your brand is important (06:25)How the right branding can elevate your product and it’s price (15:53)When to start thinking about branding when you are creating a product (23:26)Why branding doesn’t need to be expensive, and the benefits of investing (25:50)The bare minimum of things you need for your brand when you start out (30:04)Why you shouldn’t always just choose your favourite colour (36:50)The differences between branding for products and services (41:13)How to make your brand and product more visible on Amazon (48:01)How to get the best out of Canva (56:53)The resources that Cara has created to help you in the early stages of branding (1:02:22)Her number one piece of advice about branding for product creators (1:04:54)USEFUL RESOURCES:
Cara is giving a 20% discount on all services at www.brandingmadesimple.co.uk to Bring Your Product Ideas To Life podcast listeners. Just use the code VICKI2020 at checkout.
Branding Made Simple Website - for templates and resources
Podcast Episode: Building A Website For Your Product Based Business
LET’S CONNECT
Join my free Facebook group for product creators and makers
Mentioned in this episode:
In May 2024 our sponsor is Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?
Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
BOOK YOUR FREE CONSULTATION HERE: https://www.auberginelegal.co.uk/contact
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2