175. What is Cryrotherapy and How Does It Work? | With Dr. Soyano & the NatraCure Team

Have you ever wondered how new therapeutic products are designed and created? We were also curious about this process, and decided to learn more about it from a few of our friends at NatraCure, a New Jersey-based therapeutics company and longtime partner of SBC. We sat down with Ben Tiffany, President of Sales and Marketing, Diane Lee, Director of Marketing, and Jim Bush, COO and Director of Product Development, along with Dr. Axia Soyano at Moffit Cancer Center in Tampa, Florida to discuss their unique cryotherapy product line:  how it came to be, and how it works to prevent chemotherapy side effects and complications.

Cryotherapy primarily works by temporarily decreasing circulation in sensitive areas such as the hands and feet, which also limits the amount of chemotherapy that is able to reach and damage the many nerves in these areas. However, in creating a product for this purpose, it’s not as simple as it seems; there’s a lot that needs to be addressed, and input from patients is paramount in creating a successful, helpful therapy. Join us as we discuss the ins and outs of creating and distributing a cryotherapy line at NatraCure, and how they pledged to always make your comfort their goal. Welcome to the conversation!

Topics Discussed 

Forging relationships between non-profit and for-profit organizationsCommon clinical side effects of chemotherapies affecting quality of life, especially as women and/or long-term survivorsLifestyle and chemotherapy product lines at NatraCureComparing new therapies to products already on the marketWhat cryotherapy is and how it can help chemotherapy side effects such as neuropathyHow cryotherapy products work to mitigate damageSelf-care and letting yourself rest as a cancer patient/survivorKeeping the target population in mind and involved  for future therapeutic developmentCreating a mission statement

Resources Mentioned 

NatraCure.com

NatraCure Hydrating Gloves: https://natracure.com/products/intense-hydrating-gel-gloves?_pos=8&_sid=2bd783da5&_ss=r 

NatraCure Cold Therapy Products: https://natracure.com/collections/chemotherapy-products

NatraCure- Facebook: https://www.facebook.com/natracurecomfort

NatraCure-Twitter: https://twitter.com/NatraCure

NatraCure- Instagram: https://www.instagram.com/natracure/

NatraCure- Tik Tok: https://www.tiktok.com/@natracure?is_from_webapp=1&sender_device=pc

Surviving Breast Cancer.org: https://www.survivingbreastcancer.org/

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