Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates artwork

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

308 episodes - English - Latest episode: 13 days ago - ★★★★★ - 239 ratings

Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the way), and I'm married to my high school sweetheart. I design and sell Showit website templates over at elizabethmccravy.com. I teach fellow brand and website designers how to build an in-demand business in my course and coaching program, Booked Out Designer. And, I've been a podcaster/content creator for years now. I also do real estate investing and my husband and I own 5 long-term rental properties! I believe in working smarter, building wealth through scalable income, and building your business around your LIFE... not your life around your business. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! And you’ll find expert guest interviews and lifestyle-related episodes too. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, brand and website design, podcasting, faith, motherhood, productivity, systems, growing a team, business strategy, and so much more! It’s time for you to build a breakthrough brand!

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Episodes

129: Passive Income Isn’t What You Think … BUT Scalable Income is What You’re After (Busting the Passive Income Myths You’ve Been Sold)

August 03, 2021 11:00 - 24 minutes - 17.2 MB

I have a bit of a soap box for you today in this short episode. I feel really passionate about this because I really love entrepreneurs. (We are an amazing group if I say so myself!) And I love our community so much that I hate it when we’re fed lies about different business models, and when we’re only told half the story. I also hate it when terms are used wrong to make something sound flashier for a sales page.    One thing this happens with is the concept of passive income. It’s so fl...

128: Running a Successful Online Business as a New Mama with Callie Ammons (Maternity Leaves, Child Care, Self Talk, Lessons Learned and More!)

July 27, 2021 11:00 - 1 hour - 48.7 MB

Chatting with Callie is always so much fun, and this conversation is no exception! She’s been on the podcast back on episode #49. And, I’ve been a guest on her podcast, Living Enneagram, on episode #63 and #134 (linked below!). Callie is an enneagram coach, podcaster, YouTuber, wife, and new mama! We recorded this episode when she was about 3 months postpartum. So, she’s in the trenches. These aren’t tips from years ago from what she can remember, but the real stuff she’s doing NOW.    W...

127: How My Business Makes Money (+ 3 Additional Ways We Make $$ in Our Personal Life)

July 20, 2021 11:00 - 38 minutes - 26.4 MB

Let’s talk about how we make money! I have personally always LOVED these types of podcast episodes when I’ve heard them on other shows because we all love to know what other people are doing to find success right? What revenue streams make up a business? And, what additional streams make up PERSONAL income? So, I’m breaking it down for you today.    First, we’re talking about the various ways my business makes money, and I’m even sharing some percentages of overall revenue in some of the...

126: From Almost Quitting Her Business to $6k Client Projects (+ More Revenue with Fewer Clients) with Katie Taylor

July 13, 2021 11:00 - 1 hour - 51.6 MB

Today I’m chatting with an amazing founding member of Booked Out Designer, Katie Taylor! Katie is a Showit website designer and marketing analyst who works with local businesses in Cincinnati, Ohio. I know that hearing her business story will inspire you (and be super relatable)! Katie officially started her business in September of 2019, and it looked a lot different then than it does now. In the winter of 2021, she thought about throwing in the towel on her business and Booked Out Designer...

125: The Top 4 Mistakes You’re Making with Client Experience (That Are Causing YOU and YOUR Clients a Major Headache!)

July 06, 2021 11:00 - 35 minutes - 24.2 MB

Today we’re talking about one of my favorite topics — one that I honestly don’t cover on this podcast enough because I’m seriously obsessed with it. And that is… client experience! I got a heavy dose of teaching on client experience in my course for designers, Booked Out Designer, where there’s an entire module with 12 lessons (and 5 hours of content) on this topic. By improving your client experience you not only make your client happier, but you make yourself happier as the service-provide...

125: The Top 4 Mistakes You’re Making with Client Experience (That Are Causing YOU and YOUR Clients a Major Headache!)

July 06, 2021 11:00 - 27 minutes - 28.6 MB

Today we’re talking about one of my favorite topics — one that I honestly don’t cover on this podcast enough because I’m seriously obsessed with it. And that is… client experience! I got a heavy dose of teaching on client experience in my course for designers, Booked Out Designer, where there’s an entire module with 12 lessons (and 5 hours of content) on this topic. By improving your client experience you not only make your client happier, but you make yourself happier as the service-provide...

124: 4 Secret Strategies That Will Help You Nail Every Sales Call

June 29, 2021 11:00 - 34 minutes - 23.5 MB

Sales calls, discovery calls, consultations… whatever you want to call them — you may love them or you may hate them. Regardless, we all know they’re important. What happens on this call can literally determine whether a potential client works with you OR ghosts you and works with someone else.    I used to hate sales calls. I had a few bad experiences with them early on in my business,  and for a while, I left these calls feeling frazzled, vulnerable, and not sure if I was “confident en...

124: 4 Secret Strategies That Will Help You Nail Every Sales Call 

June 29, 2021 11:00 - 25 minutes - 26.3 MB

Sales calls, discovery calls, consultations… whatever you want to call them — you may love them or you may hate them. Regardless, we all know they’re important. What happens on this call can literally determine whether a potential client works with you OR ghosts you and works with someone else.    I used to hate sales calls. I had a few bad experiences with them early on in my business,  and for a while, I left these calls feeling frazzled, vulnerable, and not sure if I was “confident en...

123: How to Be a Booked Out Website Designer with Ida Winstead (An Insider Scoop with a Student Chatting About My Program for Designers!)

June 22, 2021 11:00 - 47 minutes - 32.7 MB

Want an insider scoop on what my program Booked Out Designer is actually like? Today I’m chatting with one of my founding member students, Ida Winstead! We’re talking all about how her business has grown over the years, her story as a designer, and how Booked Out Designer has impacted her business.    What you’ll hear us talk about: - How Ida booked out her client calendar  - How Booked Out Designer helped her refine her client process and discovery call experience - The Booked Out...

122: 4 Steps to Make Your Website Template NOT Look Like a Template (Making Your Website Uniquely You) 

June 15, 2021 11:00 - 28 minutes - 28.7 MB

How can you start with a website template and make it your own? Make it FEEL super customized, without making it an actual “custom website”? There is a way, and I see people do it weekly over here with my EM Shop customers! In this short and sweet episode, I’m sharing 4 ways (and one bonus way) to make any website template not feel like it’s a website template. You don’t have to get a custom website designed in order to have a totally gorgeous, successful website for your business. These tip...

122: 4 Steps to Make Your Website Template NOT Look Like a Template (Making Your Website Uniquely You)

June 15, 2021 11:00 - 36 minutes - 25.3 MB

How can you start with a website template and make it your own? Make it FEEL super customized, without making it an actual “custom website”? There is a way, and I see people do it weekly over here with my EM Shop customers! In this short and sweet episode, I’m sharing 4 ways (and one bonus way) to make any website template not feel like it’s a website template. You don’t have to get a custom website designed in order to have a totally gorgeous, successful website for your business. These tip...

121: 7 Amazing WordPress Plugins You Need For Your Showit Blog (All for $0!)

June 08, 2021 11:00 - 33 minutes - 23.4 MB

One of my favorite “Showit features” is that it integrates with WordPress for blogging. Which confuses the heck out of people sometimes, but when you get it, you get it… And it’s magical.  People love WordPress for a reason. It’s very “powerful” meaning there’s A LOT you can do with it, especially thanks to things like plugins. (Which absolutely work with Showit too!)    Basically a plugin is outside code (kind of like an app) that adds new functionality to your website by “plugging it i...

120: How to Get Amazing Brand Photos for Your Business (+ EM Shop Template Experience!) with Amber Tice

June 01, 2021 11:00 - 1 hour - 41.6 MB

Get ready to feel camera-confident and prepared for your next branding photoshoot after you hear this episode! I’m chatting with Dallas Fort-Worth area brand photographer, Amber Tice, about how you can get brand photos for your business from start to finish. From finding a brand photographer to outfits and props!    Plus, Amber and I also discuss her website in the second half of this interview! She’s an EM Shop customer and uses the much-loved Nicole template. We talk about how she chos...

119: 4 Ways to Communicate Why Your Dream Clients Should Work with YOU (All Through Your Website)

May 25, 2021 11:00 - 37 minutes - 25.5 MB

Let’s talk about website strategy today in this short and strategy-packed episode! I’m sharing how to communicate ON your website exactly why your dream client should work with you over your competitors. All on your website — not even on discovery calls, email communications, etc… but literally just in the messaging and design you put forth online.    Your website is a marketing tool for your business, and no matter what type of business you run… there are some great tips for you within ...

118: Second Trimester Pregnancy Update: Babymoon in NYC, Finding Out the Gender, Exercise, Creating a Course While Pregnant, and Prepping for Labor

May 18, 2021 11:00 - 50 minutes - 34.9 MB

Time for another pregnancy episode! As I’m recording this, I’m in my 25th week of pregnancy. You’ll hear it in my 26th week if you listen live. Then the next week, the 2nd trimester is OVER and the 3rd trimester begins! Today I’m catching you up on things from the second trimester.    What We’re Talking About: Finding out the gender  Our gender reveal party with friends Physically how I’ve felt in the second trimester Our babymoon trip to New York Tips for planning a babymoon ...

117: Everything About how to Find, Vet and Hire the Right VA with Sabatini Ferdinand

May 11, 2021 11:00 - 1 hour - 46.2 MB

Think you might be ready to make your first or next hire? And maybe that hire should be a virtual assistant? If you aren’t sure where to start or how to find your dream team member, this episode is for you! I’m chatting with Sabatini Ferdinand all about hiring VAs for your online business. We discuss what traits to look for in a VA, what tasks a VA can help you with, how to take steps towards hiring, and what a VA even is if you aren’t quite sure. We also explore other topics like remote wor...

116: How I Prepare for a Purposeful and Productive Week Ahead Every Sunday

May 04, 2021 11:00 - 23 minutes - 24.5 MB

One thing I have learned from all of you listeners is that you love productivity hacks, systems, and insider scoops on what I'm doing to be more productive and purposeful with my time. So that’s exactly what I’ve got for you today in this short, sweet, and honestly… very productive episode! I’m walking you through some simple things — both personal life and business things that I do every Sunday to help me prepare for a productive, purposeful, and peaceful (to add another P word) week ahead!...

116: How I Prepare for a Purposeful and Productive Week Ahead Every Sunday

May 04, 2021 11:00 - 32 minutes - 22.2 MB

One thing I have learned from all of you listeners is that you love productivity hacks, systems, and insider scoops on what I'm doing to be more productive and purposeful with my time. So that’s exactly what I’ve got for you today in this short, sweet, and honestly… very productive episode! I’m walking you through some simple things — both personal life and business things that I do every Sunday to help me prepare for a productive, purposeful, and peaceful (to add another P word) week ahead!...

115: Keys to Building a Wildly Successful Mastermind and Membership Community with Amber Housley

April 27, 2021 11:00 - 1 hour - 45.8 MB

Today I’m chatting with my friend, Amber Housley, and this is a FUN ONE, guys! Amber and I have known each other for years and have both worked together professionally. I designed her lovely website and she’s been my coach in her mastermind and membership community.    We talk about multiple things in this interview, but a big focus is on how to build a successful membership community OR a mastermind program in your business. She’s done both well, and there’s a lot of overlapping princip...

114: Behind the Scenes of My Multi-Five Figure Beta Course Launch (that Sold Out in Less Than An Hour!)

April 20, 2021 11:00 - 54 minutes - 37.2 MB

It’s time for a launch recap! Woot woot! And, the title says it all… I’m recapping my Booked Out Designer course launch that sold out in an hour. I love these types of episodes, and I’ve done a few for template launches, but this is my first course EVER! So it’s fun to talk about launching from a different angle and for a product that is a cart open/cart close model.    I’m sharing the nitty gritty details of this launch including what I did leading up to it, what worked, what didn’t go ...

113: How to Write Emails That *Actually* Get Opens, Clicks, and Replies With Emily Conley and Elizabeth McCravy 

April 13, 2021 11:00 - 1 hour - 48.6 MB

Today I’m chatting with my copywriter, Emily Conley of Emily Writes Well, and we are getting deep into email marketing strategy. If you want to learn how to write better emails… this episode is for you!    We dive into tips about both sales emails and regular content emails. Plus, tons of tips on things like subject lines, email formatting, preview text, storytelling, and so much more! I think you’ll walk away from this one with more confidence to write great emails as a business owner. ...

112: Pregnancy Rapid-Fire Q&A: Weirdest Symptoms, Natural Childbirth Prep, Doulas, Finding Out the Gender, and More!

April 06, 2021 11:00 - 37 minutes - 37.2 MB

Today I’m answering your questions about pregnancy! As I record this, I’m in my 17th week of pregnancy, and you’ll hear it a few weeks later. #workingahead I’ve enjoyed pregnancy so much, and absolutely love talking about it. I hope that sharing my experiences will help you if you’re pregnant or thinking about trying to conceive.    Here are the fun questions I’m answering!  - What has been your best pregnancy purchase?  - Weirdest pregnancy symptom so far?  - Favorite part of bein...

112: Pregnancy Rapid-Fire Q&A: Weirdest Symptoms, Natural Childbirth Prep, Doulas, Finding Out the Gender, and More!

April 06, 2021 11:00 - 46 minutes - 31.7 MB

Today I’m answering your questions about pregnancy! As I record this, I’m in my 17th week of pregnancy, and you’ll hear it a few weeks later. #workingahead I’ve enjoyed pregnancy so much, and absolutely love talking about it. I hope that sharing my experiences will help you if you’re pregnant or thinking about trying to conceive.    Here are the fun questions I’m answering!  - What has been your best pregnancy purchase?  - Weirdest pregnancy symptom so far?  - Favorite part of bein...

111: Celebrating 5 Years in Business and Sharing 5 Gems AKA Lessons

March 30, 2021 11:00 - 45 minutes - 31.6 MB

It's my 5 year business anniversary this week! March 29th, so the day before this airs, was the date I officially launched my business 5 years ago. And boy, am I grateful for this business!    So to celebrate 5 years of business, I want to share with you 5 of the biggest business lessons I learned in these 5 years. There are so many lessons and so much learning obviously, but these are the things that truly stick out to me! And, these are the lessons that I hope you can learn as well bec...

110: Should You Beta Test Your Course? (How I Had a Successful Beta Launch that Sold Out in an HOUR!)

March 23, 2021 11:00 - 45 minutes - 31.5 MB

Let’s talk about beta testing an offer — what that means, pros and cons, and why I didn’t want to do it, but did…  and how it was the best decision I could have made for my business.    If you missed it, I launched my new course for designers, Booked Out Designer, at the end of February. It sold out within an hour and a half. And filled half way within 10 minutes! Like WHAT?! This was a beta launch… and one that was absolutely not on my agenda. I wanted to make the course, then sell it —...

110: Should You Beta Test Your Course? (How I Had a Successful Beta Launch that Sold Out in an HOUR!)

March 23, 2021 11:00 - 36 minutes - 36.5 MB

Let’s talk about beta testing an offer — what that means, pros and cons, and why I didn’t want to do it, but did…  and how it was the best decision I could have made for my business.    If you missed it, I launched my new course for designers, Booked Out Designer, at the end of February. It sold out within an hour and a half. And filled half way within 10 minutes! Like WHAT?! This was a beta launch… and one that was absolutely not on my agenda. I wanted to make the course, then sell it —...

109: From Laid Off to 6-Figures Using Instagram Marketing with Tiffany Cheung

March 16, 2021 11:00 - 1 hour - 47.8 MB

You guys are in for a treat today! I’m so excited to introduce you to Tiffany Cheung and her inspiring business story. So, Tiffany and I met in the internet world because she’s a template customer of mine. She uses the Nicole template, which she totally customized on her own in just 3 days, which was awesome to see and I absolutely love her website! And, we both were in one of the same online courses together!   Tiffany will be sharing how she went from being laid off during the pandemic...

108: How to Legally Own Your Brand Using Trademarks with Joey Vitale and Elizabeth McCravy

March 09, 2021 12:00 - 52 minutes - 36 MB

Do you understand how trademarks relate to your online business? I totally didn’t, to be honest, and that’s why I wanted to have Joey on the podcast to educate ME and all of YOU! Now, trademarks might not seem like the most “exciting” topic, but it is so important to the health of your business. And, I seriously believe knowledge is power. Even just learning about and exploring this topic can be so beneficial!    Joey is a trademark lawyer for online business owners, so he really GETS th...

107: Big news… We’re PREGNANT! (How We Found Out, 1st Trimester Recap, Birth Plans & More)

March 02, 2021 12:00 - 1 hour - 45.5 MB

As the title says, WE’RE HAVING A BABY! We are over the moon with excitement, and I have Adam with me on the podcast today to share the news and recap everything up until now! We recorded this at 13 weeks of pregnancy, and you all are hearing this right before I hit 15 weeks.    Some highlights from the episode: - Hear the story of how I found out and our first reactions - Our trying to conceive story  - The process of telling family and friends - Funny dreams/predictions from fr...

106: Designer Q&A: 20 Questions About Building a Successful, Booked Out Design Business - Part Two!

February 23, 2021 12:00 - 51 minutes - 35.8 MB

Let’s play 20 questions — design business style… again! This is PART TWO of 20 questions for all my designer friends!     In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast. ...

105: Designer Q&A: 20 Questions About Building a Successful, Booked Out Design Business - Part One!

February 16, 2021 12:00 - 53 minutes - 36.9 MB

Let’s play 20 questions — design business style! In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast.    Designers, you’ll definitely want to listen to this episode! For thos...

104: How to Take Your Design Business from Burnt Out to Booked Out with Dream Clients

February 09, 2021 12:00 - 48 minutes - 33.1 MB

Ready to stop chasing clients down and make more money in your design business? If you’re on the burnt out hamster wheel, I’ve got help just for you. It IS possible to enjoy client work, make a great living as a designer, and have time for your family and other priorities too. It’s the Booked Out Designer lifestyle, and that’s what I’m teaching you here.    In addition to the tips, you’ll also hear me talk about the course I’ve created for brand and website designers — including spilling...

103: 7 Lessons I Learned From Reaching 10,000 Followers on Instagram

February 02, 2021 12:00 - 52 minutes - 36.2 MB

YAY FOR 10K! First of all, I’m so grateful to have hit this “milestone”, but even more than that, I’m just for all of you who I’ve been able to connect with because of Instagram. About 2 months ago, I hit 10,000 followers on Instagram. In this episode, I’m sharing some raw and honest thoughts, lessons, and strategies I learned getting to 10k on Instagram. We’re talking growth mindset, marketing strategies, creating viral moments, the coveted “swipe up” feature, and so much more!    Thank...

102: Ask My Bookkeeper Anything! Let’s Talk $$ with Madison Brown 

January 26, 2021 12:00 - 57 minutes - 39.5 MB

Today you are in for a TREAT. My bookkeeper is here to answer all of your business bookkeeping questions. And yep, your actual questions! I asked you guys on Instagram what bookkeeping questions you wanted us to tackle and those are the exact questions we are answering here.    We chat about questions like…  - How to find a bookkeeper who is right for your business? - How is bookkeeping different from accounting? - When is it time to hire a bookkeeper versus DIYing your bookkeeping...

101: 9 Small but Mighty Ways to Refresh Your Website for the New Year

January 19, 2021 12:00 - 34 minutes - 23.5 MB

A new year means it’s a great time to make some small tweaks to your existing website!  In this episode, I’m sharing a few things to do to your website for the new year to keep things fresh both from an SEO perspective and to attract your dream clients and customers.    I’ve divided this into 2 parts — first, you’ll hear me share changes that are EASY and fast to make! (I’m talking anywhere from 1 minute to 10 minutes.) Then, I’ll share a few more edits that will take more time, but will...

101: 9 Small but Mighty Ways to Refresh Your Website for the New Year

January 19, 2021 12:00 - 25 minutes - 26.3 MB

A new year means it’s a great time to make some small tweaks to your existing website!  In this episode, I’m sharing a few things to do to your website for the new year to keep things fresh both from an SEO perspective and to attract your dream clients and customers.    I’ve divided this into 2 parts — first, you’ll hear me share changes that are EASY and fast to make! (I’m talking anywhere from 1 minute to 10 minutes.) Then, I’ll share a few more edits that will take more time, but will...

100: Flipping the Mic! My Friend, Jena Viviano, Interviews ME About Life, Business, Faith, Mindset, and More!

January 12, 2021 12:00 - 48 minutes - 33.2 MB

Well, we did it! 100 episodes! I would say I can’t believe that I have recorded this many episodes, but I absolutely CAN because I love this podcast. And this entire journey has been a blast! For this special episode, I asked my dear friend Jena Viviano to interview ME. Yep, we’re flipping the mic!    Jena is one of my dearest friends. She knows me super well both personally and professionally. She was a past client of mine and has even used THREE of my website templates! She also was th...

099: How to Successfully Lead a Small, Virtual Team with Tianna Tye

January 05, 2021 12:00 - 59 minutes - 41.1 MB

Ready to be a better leader in your business? Whether it’s just you right now, or you and a very small team… this episode has so many takeaways for you! I’m chatting with Tianna Tye — an Industrial-Organizational Psychologist and Team Dynamics Consultant. As an online business owner herself who has lots of experience leading small, remote teams… she gets it. And the conversation we have here is full of insights! And, for those of you who often ask me to share what my team looks like, I talk ...

098: A Bulletproof Strategy for Achieving Your Goals with the Power of Habits

December 29, 2020 12:00 - 26 minutes - 27.6 MB

A Bulletproof Strategy for Achieving Your Goals with the Power of Habits Using the Power of Habits to Create a Bulletproof Strategy for Achieving Your Goals   Today I’m sharing ONE simple strategy I’ve been using for months to create new habits in my life… In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not ju...

098: A Bulletproof Strategy for Achieving Your Goals with the Power of Habits

December 29, 2020 12:00 - 35 minutes - 24.5 MB

A Bulletproof Strategy for Achieving Your Goals with the Power of Habits   Today I’m sharing ONE simple strategy I’ve been using for months to create new habits in my life… In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goal on December 31st then quit, but actually carry it out t...

097: How to Plan Your Entire Week on a Digital Calendar [Greatest Hits Recast!]

December 15, 2020 12:00 - 1 hour - 47.8 MB

An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too.    Today is a recast episode that you may or may not have listened to when it aired on New Year’s Eve of 2019! This episode is the most downloaded episode in all 96 before this one on the podcast! I have heard from people time and time again that this episode c...

096: 5 Online Business & Marketing Predictions for 2021

December 08, 2020 12:00 - 41 minutes - 28.6 MB

What will 2021 bring for the online business space? Today I’m sharing 5 predictions I have for the new year as it relates to your online business. I’ll also be sharing questions to ask yourself about each of these predictions to help you level up your business, and I’m sharing plenty of tips along the way!    As a quick note: all of these opinions are just my own, and are (as the title says) predictions! ;) I have NO idea what the new year will hold exactly, but these are my major guesse...

095: All Things contracts and How to Be Really Legit with Kailey Jacomet

December 01, 2020 12:00 - 50 minutes - 46.5 MB

You asked — I answered. On today’s podcast, I am asking the expert about all things CONTRACTS. The “legal side” of our business can feel totally scary. (Been there!) My hope is that this episode will ease some of those fears allowing you to get clarity on your biggest questions about using contracts.    I’m chatting with Kailey Jacomet from Contractista! Kailey is a lawyer for small businesses, a wife, and a momma with baby #2 on the way! And in her shop, she sells contract templates, so...

095: All Things Contracts and How to Be Really Legit with Kailey Jacomet

December 01, 2020 12:00 - 56 minutes - 38.8 MB

You asked — I answered. On today’s podcast, I am asking the expert about all things CONTRACTS. The “legal side” of our business can feel totally scary. (Been there!) My hope is that this episode will ease some of those fears allowing you to get clarity on your biggest questions about using contracts.    I’m chatting with Kailey Jacomet from Contractista! Kailey is a lawyer for small businesses, a wife, and a momma with baby #2 on the way! And in her shop, she sells contract templates, so...

094: $3,000 of Shop Sales in 2 Days with an EM Shop Template Launch with Stephanie Kase

November 24, 2020 12:00 - 42 minutes - 29.2 MB

You heard from Stephanie once already on episode 91 of this podcast, and now she’s BACK to chat about her website templates from EM Shop! Stephanie has the Jena template and Sara Sales Funnel Kit from my shop. She utilized them for her own brand and website so beautifully, and she’s dropping all the details today. Stephanie is a wealth of knowledge (and a huge inspiration to me) and I know you’ll love learning from her again on this different topic!    You’ll hear us chat about:  - The...

093: 6 Sure-Fire Ways to Keep People on Your Website Longer

November 17, 2020 12:00 - 44 minutes - 30.6 MB

Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. The more time someone spends on your site in a single visit, the more likely they will return later, the more trust you’re building with them, and...

092: Four Questions that ACTUALLY Help You Get to Know Your Job Applicants

November 10, 2020 12:00 - 23 minutes - 21.4 MB

I’ve learned a lot from hiring in my business this year - from contractors to team members, all of it! It all starts with the job application! So today, I’m sharing 4 of the questions that have been most important to me when hiring. These are the ones that I found myself caring the most about the answers for when reviewing applicants. And, they totally might not be what you think. These aren’t the whole “What’s your greatest weakness?” type of questions. These are totally more off the wall t...

092: 4 Questions that ACTUALLY Help You Get to Know Your Job Applicants

November 10, 2020 12:00 - 28 minutes - 19.9 MB

I’ve learned a lot from hiring in my business this year - from contractors to team members, all of it! It all starts with the job application! So today, I’m sharing 4 of the questions that have been most important to me when hiring. These are the ones that I found myself caring the most about the answers for when reviewing applicants. And, they totally might not be what you think. These aren’t the whole “What’s your greatest weakness?” type of questions. These are totally more off the wall t...

091: How to Create Engaging and Viral Instagram Reels with Stephanie Kase

November 03, 2020 12:00 - 1 hour - 47.9 MB

There is a big growth opportunity happening on Instagram right now via REELS. Love them or hate them, Instagram is pushing reels on the platform, and it’s worth checking out. Regardless of your following now, you have an opportunity to be SEEN and found by your dream clients through this fun video content! Today I’m interviewing Stephanie Kase to chat #AllThingsReels.    There are about a thousand things I could have interviewed Stephanie about, and fun fact, you’ll actually hear her AGA...

090: A Chat With My Amazing Husband, Adam, about Marriage, Our Relationship Story, and More! 

October 27, 2020 11:00 - 1 hour - 41.4 MB

Well, I have a treat for you all today! I’m chatting with my wonderful husband, Adam McCravy, to answer some fun questions that you guys sent in (and some we came up with ourselves)!    We talk about so much in this episode, but here are a few highlights:  - Hear the story of how we met and started dating  - Adam shares TONS of quirks/facts about me that you wouldn’t know from listening to this podcast (Seriously, I laugh and get embarrassed! He caught me off guard with these, haha!)...