027: People Don’t Buy Products and Services, They Buy Results

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

English - August 20, 2019 10:00 - 32 minutes - 22.6 MB - ★★★★★ - 239 ratings
Entrepreneurship Business Marketing showit website design start a podcast christian business owner motherhood work from home passive income web designer start a business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 026: Why Your Stuff Isn’t Selling: Learn How to Speak to Your Customer’s Pain Points

Next Episode: 028: 9 Things You Actually Need to Start a Service-Based Business (and All the Other Things That Can Wait)

It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical.

There is ALWAYS a result tied to your product, no matter what you offer. But, often we don’t focus on the results as much as we should. It’s easier to just talk about the nitty gritty details of what we do. But, that’s not actually what makes people buy.

People are buying for a problem to be solved. They are hoping your product or service will do something for them. Your product or service is just PART of what you’re selling. It’s not the whole thing. The transformation and result, the pain you’re solving are huge parts of your offer too. We often miss this in our marketing. If you don’t tell people what their life will look like if they buy, they will have no motivation to buy. So, tune in now to learn this concept, grasp it for yourself, and then put it to action in your marketing!

Get the full show notes for this episode: https://elizabethmccravy.com/27

It's time for Quarter 2 of 2024! This is a great time to rework the way you manage your business' finances to be more effective and help you create more profit this year. Get my simple 8-step financial process I do at the end of every month to help me manage my business finances: https://elizabethmccravy.com/profit I walk you through EXACTLY what to do in this free guide!

If you’re in the market for a new website for your business as we move into the second half of 2024, now is the PERFECT time! My Showit website templates (including add ons) are all 25% off through 7/6 with the code “CELEBRATE".

Shop at https://elizabethmccravy.com/shop and use the code “CELEBRATE” to save.