Content Conversations artwork

Content Conversations

43 episodes - English - Latest episode: over 2 years ago -

The Content Counter run by senior journalist Khudania Ajay serves you with all that is hot and relevant in the media space. Ajay monitors with special interest the rapidly evolving content landscape, the rising creator economy, and the role of various platforms like Substack, Revue,
Medium, Patreon, and others.

*Follow KAJ Studio Podcast to instantly get notified when new episodes are released*

*Look forward to your views on the content posted by me. If you enjoy my content please remember to like, subscribe and share with others who may find it useful.*

About podcast host Khudania Ajay

Ajay is a #writer and #podcaster based out of New Delhi. He hosts the KAJ Studio Podcast. In his 20 plus years in #media, he has worked with CNBC India, Reuters, Press Trust of India (PTI), and others, and is now into building the #CreatorEconomy.

He monitors with special interest the rapidly evolving #ContentLandscape, the rising CreatorEconomy, and the role of various platforms like Substack, Revue, Medium, Patreon, and others.

I also hold regular discussions on the above-mentioned topics on Spotify Greenroom and Clubhouse. Do join me on Content Conversations on Spotify Greenroom and Clubhouse whenever possible. Let’s brainstorm!

*NOTE FOR FELLOW PODCASTERS AND CONTENT CREATORS*

I would be happy to be a guest on your show. Feel free to reach out to me. I can talk on issues related to politics, business especially on #PersonalFinance, Retail, and ecommerce. Please see my LinkedIn profile for more. https://www.linkedin.com/in/ajaykhudania/

For more about my videos and podcasts please visit my Linktree link: https://linktr.ee/thekajstudio

Connect with me here or drop in a line at [email protected]

*NOTE FOR CONTENT MARKETERS &ADVERTISERS FOR ENGAGEMENT / COLLABORATION*

Let’s work together on your next project. Boost your Content Marketing & Target Audience Engagement efforts with my media insights. Please see my LinkedIn profile for more. https://www.linkedin.com/in/ajaykhudania/

For more about my videos and podcasts please visit my Linktree link: https://linktr.ee/thekajstudio

Connect with me here or drop in a line at [email protected]

(Please remember to like, subscribe and share my content with others who may find it useful. A big Thank You to each one of you for all the love and support.)

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Episodes

How to use LinkedIn best for Career & Business Success - Special Interview with LinkedIn expert Daniel Alfon

January 20, 2022 18:30 - 1 hour - 72.9 MB

LinkedIn expert Daniel Alfon shared some very special tips on how to leverage LinkedIn best for Career and Business success in this LIVE with me from Tel Aviv, Israel on Wednesday. Lots of useful information here especially for job seekers, recruiters, small businesses, and startups. Profit from it! *To view this in video please visit this link: https://www.youtube.com/watch?v=WK-carIsCjk About Daniel Alfon Daniel Alfon is the author of Build a LinkedIn Profile for Business Success Dani...

Special interview with Pranshu Sikka on stakeholder engagement and the changing content landscape

January 17, 2022 19:17 - 1 hour - 65.9 MB

Pranshu Sikka, CEO, The Pivotals (India’s Top Stakeholder Engagement Firm) & ex-CNBC-TV18 host shares with us what’s cooking in his content and engagement cauldron and also his deep insights on these sectors. To watch this in the video here is the link: https://www.youtube.com/watch?v=uix9zdlmkIc About the show host Khudania Ajay is a writer, podcast host, and independent journalist based out of New Delhi. He hosts the KAJ Studio Podcast and The KAJ Masterclass. In his 20 plus years in th...

Why India's Senior Supreme Court Advocate Vivek Sood considers Economic & Legislative actions under PM Narendra Modi bigger than 1991

January 14, 2022 10:59 - 17 minutes - 15.8 MB

In this special episode India's senior Supreme Court Advocate Vivek Sood – the man who coined the expression "the fundamental right to internet" - talks about his upcoming book Progress of Indian Economy: Legislative Pro Activism Since 2015 (published by Thomson Reuters) and why he thinks the period from 2015 to now is even bigger than 1991 in terms of the Indian economy. To view this in Video please click here to my YouTube channel podcast link - https://www.youtube.com/watch?v=tbOtbylPOwI...

Supreme Court steps in to help help migrant workers

June 30, 2021 12:07 - 4 minutes - 4.13 MB

India's Supreme Court on Tuesday gave a deadline to all states and Union territories to implement the 'One Nation, One Ration Card' (ONORC) scheme by July 31. The original deadline for ONORC was March 31, 2021. The Indian central govt. had announced rolling out the One Nation, One Ration Card scheme in May 2020. This will help migrant workers to get ration at the place of their work in other states as well where their ration cards are not registered. India provides cheap foodgrain to nearly ...

KAJ Studio Podcast, You and Me!

June 28, 2021 13:50 - 1 minute - 1.18 MB

Namaste Friends, Every day I try and bring some content to you, share my thoughts with you, discuss with you. And every day I remind myself that I stay true to the course - that I am as objective and informative as possible. So that it doesn’t become a lonely journey of my own but of that of friends – together. Here it is once again me reminding myself (and also sharing with you) what KAJ Studio Podcast is all about. Aloud. Do listen! *Follow KAJ Studio Podcast to instantly get notified wh...

How SMEs can help big in winning the war against Covid

May 27, 2021 10:45 - 35 minutes - 32.9 MB

Communities across India today are facing the Covid crisis and its aftermath. How can large companies and SME join hands to help the communities they serve? In this special episode of The KAJ Masterclass, Uday Shankar Sinha and Ashutosh Sinha discuss the 'how' of 'what" could be done. Uday runs a Vietnam-based business advisory company, Innowise Consulting. He has earlier held senior management positions across Pepsi and Suntory and worked across markets in Asia, Europe and Africa. Ashutosh ...

Content Talk: What's it that an Opinion Page editor wants? Senior journalist T K Arun explains

May 26, 2021 07:26 - 8 minutes - 7.64 MB

What is it that an opinion page editor wants? Why is it that your opinion pieces do not make it to that pink paper whereas the ‘lesser’ ones do? Is it that your opinion is less insightful? Or is it something else? Get answers to all those questions here. Senior journalist T K Arun breaks it down all for us in this final part of my wide-ranging conversation with him on all things media and content. Listen in! For the video interview of this please visit the link https://www.youtube.com/wa...

Journalism Talk with senior Indian journalist T K Arun

May 13, 2021 11:02 - 8 minutes - 7.92 MB

In this part of my special wide-ranging conversation with senior journalist T K Arun, he talks about journalism, the steps media can take to win back the old trust of people, how objectivity must be respected, and how facts should not be distorted and only verified information must be run. Let's dive in. For further details, interview pitches, etc. please connect with me here or write to me @ [email protected] Video Credits:- Shot by Sweta Patra Edited by Punyaa Productions ...

Jharkhand Covid update: We speak to a local resident and eminent lawyer Vikram Sahay

May 07, 2021 19:15 - 12 minutes - 11.5 MB

As India struggles to fight the Covid battle, we get an update on the situation from the ground from Jharkhand, through a local resident and eminent lawyer Vikram Sahay. Tune in! *Follow KAJ Studio Podcast to instantly get notified when new episodes are released* *Look forward to your views on the content posted by me. If you enjoy my content please remember to like, subscribe and share with others who may find it useful.* About podcast host Khudania Ajay Ajay is a #writer and #podcaster...

Senior Indian journalist T K Arun on companies & brands, media planning, and the rising creator economy

May 05, 2021 04:37 - 10 minutes - 9.5 MB

In Part 3 of this special wide-ranging conversation with senior journalist T K Arun, we discuss companies & brands, media planning, and the rising creator economy, and how companies will have to use their good judgment to be associated only with "clean" platforms and content. Let’s dive in! For further details, interview pitches, collaborations, etc., connect with me here or write to me @ [email protected] Video Credits:- Shot by Sweta Patra Edited by Punyaa Productions Audio Credits...

Time for Australia model of revenue sharing in content?

May 02, 2021 12:24 - 9 minutes - 8.89 MB

In Part 2 of this special wide-ranging conversation with senior journalist T K Arun, we discuss traditional media, online media, and new self-publishing platforms, and also if it's time now for the "Australia model" of revenue sharing in content to be adopted in India. Listen in! You can watch the video interview here https://www.youtube.com/watch?v=nyONmJt4irA For further details, interview pitches, etc., connect with me here or write to me @ [email protected] Video Credits:- ...

Content & Media Talk with senior Indian journalist T K Arun

April 28, 2021 16:32 - 8 minutes - 7.55 MB

In Part 1 of this special conversation with senior Indian journalist T K Arun, we discuss the fast-changing content landscape, relevance and credibility of traditional media versus social media and fake news, and how the future of content and media is shaping up. Let’s dive in! To watch this in Video format please visit my Youtube channel link below: https://youtu.be/4x46o0obir0 For further details, interview pitches, etc., connect with me here, on LinkedIn or write to me @ thekajstudio@g...

It is the basics of Covid prevention like masks and social distancing that can help India fight back right now!

April 26, 2021 09:16 - 7 minutes - 6.75 MB

AS COVID deaths surge amidst a big shortage of hospital beds and oxygen etc, It is just the basics of Covid prevention like masks and social distancing that can help India fight back.

The Content Conundrum: Exclusive discussion with top content expert & TV journalist Ashutosh Sinha

April 14, 2021 15:03 - 23 minutes - 21.4 MB

The time for old-world content is gone as the communication needs of organizations are changing at a rapid pace. In this first episode of The KAJ Masterclass (Powered by KAJ Studio Podcast), I talk with senior journalist, anchor, and content expert Ashutosh Sinha on the present content conundrum and how the future of content looks to be shaping up. And how it is time for organizations to revisit their content strategy and quickly adapt to the evolving situation. Let's dive in! To watch thi...

Coming Up Next: The Content Conundrum! - Stay Tuned!

April 13, 2021 11:14 - 55 seconds - 853 KB

The time for old-world content is gone as the communication needs of organizations are changing at a rapid pace. This makes it imperative for organizations to revisit their content strategy and quickly adapt to the evolving situation. Powered by KAJ Studio, The KAJ Masterclass is that much-needed new age platform that advises you on innovative content to help you build a resilient brand. Coming Up Next is The Content Conundrum! - Stay Tuned! For further details connect with me here or writ...

Heart Talk: KAJ Studio Podcast, you and me!

March 24, 2021 10:45 - 1 minute - 1.18 MB

Namaste friends, Every day I try and bring some content to you, share with you, and discuss with you. And every day I remind myself that I stay true to the course - that I am as objective and informative as possible. So that it doesn’t become a lonely journey of my own but of that of friends – together. Here it is once again me reminding myself (and also sharing with you) what KAJ Studio Podcast is all about. Aloud. Listen in! And do show some love by following, subscribing, liking, and sh...

Mumbai Covid update – Interview with Mumbai resident and senior journalist Shiv Gupta

March 19, 2021 09:16 - 6 minutes - 6.31 MB

Mumbai's BMC has made negative RT-PCR Covid test report a must for entry into malls and the new rule will come into effect from 22 March. We get an update on this development and the whole Covid situation from senior journalist Shiv Gupta. Listen in! *Follow KAJ Studio Podcast to instantly get notified when new episodes are released* *Look forward to your views on the content posted by me. If you enjoy my content please remember to like, subscribe and share with others who may find it usef...

Women's Day Special: Our women need all our care

March 07, 2021 13:02 - 7 minutes - 6.64 MB

In India, our womenfolk face considerable gender biases and are subsequently more likely to experience disadvantages in their lives, especially when it comes to healthcare. Many times they neglect their own health while taking care of their families. It is time we tell them that our families start with them and that they come first for us. It is times we tell them we care. Our women need all our care. Listen in! (Please do subscribe, like, comment, and share if you liked this episode/chan...

This International Women's Day let's #ChoosetoChallenge inequity at our workplaces

March 06, 2021 11:40 - 8 minutes - 7.41 MB

As per a report just released, as many as 85 percent of working women in India have said they missed out on a raise, promotion or work offer because of their gender compared to the average of 60 percent in the Asia-Pacific region. The LinkedIn Opportunity Index 2021 said that more women in India have experienced the impact of gender on career development when compared to the APAC region. More than 7 in 10 working women and working mothers feel that managing familial responsibilities often co...

International Women's Day Special - Our womenfolk need freedom from water scarcity. Now!

March 02, 2021 04:51 - 8 minutes - 7.89 MB

If we really want to do something for our womenfolk then we have to take the water scarcity head-on. In India, more than 600 million people are facing an acute water shortage. About three-quarters of households do not have a drinking water facility. Currently, India ranks 120th among 122 countries in the water quality index. The biggest brunt of water scarcity is on children and women. In Indian, many women for centuries have done the work of fetching water from rivers, ponds, wells and do...

YOU GO GIRL! That’s the way you change the world!

March 01, 2021 10:42 - 5 minutes - 4.7 MB

34-year-old Akanksha Arora, or Arora as she prefers to be called, has shaken the world’s high and mighty by staking claim to the United Nation’s top post - she wants to be the next Secretary-General of UN. No less! Now that’s some real chutzpah, some real girl power – this becomes very special with International Women’s Day coming up. So as the world sits up and takes notice let’s give a BIG Shout out to Arora and all the women of her ilk and holler at the top of our voices - GO ARORA GO!

Arora Akanksha: You Go Girl! That’s the way you change the world!

March 01, 2021 10:42 - 5 minutes - 4.7 MB

34-year-old Akanksha Arora, or Arora as she prefers to be called, has shaken the world’s high and mighty by staking claim to the United Nation’s top post - she wants to be the next Secretary-General of UN. No less! Now that’s some real chutzpah, some real girl power – this becomes very special with International Women’s Day coming up. So as the world sits up and takes notice let’s give a BIG Shout out to Arora and all the women of her ilk and holler at the top of our voices - GO ARORA GO!

How gig economy in India is serious business now

February 21, 2021 12:17 - 10 minutes - 9.95 MB

According to research by recruitment business company Taggd in association with CII and Sunstone Eduversity, one in four people hired this year in India are likely to be gig or contractual workers. That’s up significantly from 2020 when the hiring intent for flexible workforce was 18%. Listen in as to why the gig economy is a serious business in India now and is expected to be a big employer to the workforce this year.

This is why Amazon is making not so good news in India right now!

February 19, 2021 12:10 - 4 minutes - 4.32 MB

A report by Reuters earlier this week about how Amazon is allegedly "favoring" a few big sellers on its platform has kicked up a big debate in India on the functioning of big players in the e-commerce space especially with regards to providing a level playing field to smaller sellers. Listen in!

Is the social media based economy now making a conscious shift towards serious non-intrusive, subscription based content?

February 11, 2021 17:38 - 9 minutes - 9.14 MB

A few days back Twitter announced that it had purchased Revue, a newsletter platform for writers and publishers. Facebook too is reported to be working on something like that and both are expected to give competition to Substack and a few others already in this business. With more and more people opting for better quality content and spending on it via subscriptions - social media platforms seem to have noticed to strong shift and are trying to be a part of this game before it's too late for ...

Is the social media economy now making a conscious shift to subscription based content?

February 11, 2021 09:31 - 9 minutes - 9.14 MB

A few days back Twitter announced that it had purchased Revue, a newsletter platform for writers and publishers. Facebook too is reported to be working on something like that and both are expected to give competition to Substack and a few others already in this business. With more and more people opting for better quality content and spending on it via subscriptions - social media platforms seem to have noticed to strong shift and are trying to be a part of this game before it's too late for ...

Rising number of entrepreneurs is a good sign for rising India

February 09, 2021 07:21 - 6 minutes - 6.03 MB

Latest data available with India’s Ministry of Corporate Affairs (MCA) show that the number of companies incorporated during April-December 2020 went up by nearly 21% to over 1.1 lakh, compared to a 5.2% increase witnessed during the corresponding nine month period in 2019, as per a newspaper report today. A rising number of entrepreneurs is a good sign for rising India. Listen in to my podcast as to why I think so.

The world's biggest and largest democracies are "flawed democracies" as per the EIU's latest report. Time for some deep introspection?

February 05, 2021 11:11 - 5 minutes - 4.82 MB

India has slipped two places to 53rd position in the latest Economist Intelligence Unit’s (EIU) 2020 Democracy Index global ranking. India's overall score has fallen from 6.9 in 2019 to 6.61 in the Index that provides a snapshot of the current state of democracy worldwide for 167 countries. India has been classified as a 'flawed democracy' along with countries such as the US, France, Belgium and Brazil. This means that India and the US - the world's largest and biggest democracies - are "fla...

Latest Oxfam report on India's widening income disparities a wake up call to act now!

January 26, 2021 18:31 - 8 minutes - 7.41 MB

According to the just-released Oxfam’s ‘Inequality Virus Report,’ India's billionaires increased their wealth by 35% during the lockdown whereas millions lost their jobs during the same period. The first casualties when there is a wide gap in income levels is the attention to healthcare and education, mainly by the people at the lowest strata of society. It is time we put our priorities right and fix our system now! Listen in!

Why 2020, even though gone, will stay with us forever

December 31, 2020 10:22 - 9 minutes - 8.9 MB

2020, even though gone, will stay with us forever. Obviously for the pain it inflicted on many but also teachings and being a blessing in disguise in several things for humanity as well as individuals. So as we take our step into time, it will all depend on our own selves what we carry with us.

How much democracy is too much democracy?

December 11, 2020 19:42 - 12 minutes - 11 MB

Controversy broke out early this week in India when it was reported that the country's apex planning body Niti Aayog's CEO Amitabh Kant had said at an event that “tough” reforms are “very difficult in the Indian context,” as “we are too much of a democracy”. Later Mr. Kant clarified that he did not mean the way it was reported and that he was speaking in the context of reforms in India via a vis China. Whatever that was all about, the larger point I discuss here in this podcast is as to how...

India "too much" democracy row: How much democracy is too much democracy?

December 11, 2020 19:42 - 12 minutes - 11 MB

Controversy broke out early this week in India when it was reported that the country's apex planning body Niti Aayog's CEO Amitabh Kant had said at an event that “tough” reforms are “very difficult in the Indian context,” as “we are too much of a democracy”. Later Mr. Kant clarified that he did not mean the way it was reported and that he was speaking in the context of reforms in India via a vis China. Whatever that was all about, the larger point I discuss here in this podcast is as to how...

Maybe just a jab for Margaret Keenan but a big shot in the arm for billions' vaccine hopes

December 09, 2020 17:10 - 7 minutes - 6.67 MB

Margaret Keenan, a 90-year-old grandmother became the first person in the world to receive the Pfizer COVID-19 vaccine outside of a trial in Britain on Tuesday. She enthusiastically received the Pfizer-BioNTech shot at her local hospital, a week before she turns 91. This has given realistic hopes to billions across the globe of getting the vaccine soon that can help them get back to their lives like the one they lived not so long ago. In my part of the world - the Serum Institute of India,...

Alarming recent Amazon rainforest deforestation a rude wake up call for us all to protect the environment and the planet

December 05, 2020 18:05 - 10 minutes - 9.65 MB

It's a rude wake-up call for us all. Brazil's environmental ministry has released preliminary figures showing that deforestation in the Amazon has hit its highest rate in a decade. Between August 2018 and July 2019, approximately 11,088 square kilometers of rainforest was destroyed, a 9.5 percent increase on the previous year. The dense rainforests of Brazil consume an enormous amount of the world's Carbon Dioxide and release Oxygen in return. The latest data is big blow to all those who a...

How a world-class Film City so near to Delhi is a win-win for people of both UP and Maharashtra

December 02, 2020 18:57 - 15 minutes - 14 MB

As the war of words between political leaders on the upcoming Film City in UP continues, in this episode, I explain as to why a world-class Film City in UP is a win-win development for the people of both UP and Maharashtra. And for the country. Listen in! (Please do subscribe, like, comment, and share if you liked this episode/channel)

This Small Business Saturday let's pledge them more of our support especially during these hard pandemic times

November 27, 2020 18:30 - 9 minutes - 8.5 MB

Small Business Saturday is a day dedicated to supporting small businesses and communities. There are 3 very important reasons why small businesses should thrive more 1) Every touch of theirs is personalized. They love to have a one to one connect with their buyers to know their likes and preferences. 2) Small businesses adapt very easily to changes. 3) Small businesses need you and your support more than ever. Small businesses get overlooked by many customers who get enticed by larger compani...

How India is now dumping Chinese fabric after dumping Chinese apps

November 27, 2020 18:27 - 8 minutes - 8.03 MB

India's DRDO is now helping Indian textile industries produce yarns to end its dependence on Chinese and other foreign clothing for military uniforms. There is a big use of technical textiles such as glass fabric, carbon fabric, aramid fabric, and advanced ceramic fabrics in defence application. For Indian army's summer uniform alone, the approximate requirement of the fabric is 55 lakh meters and if all the requirements of Navy, Air Force, and Para Military forces are added then the requirem...

Bharti Singh's arrest brings drugs issue and Sushant Singh Rajput case back into sharp national focus

November 23, 2020 16:32 - 11 minutes - 10.3 MB

Comedian Bharti Singh and her husband's arrest has brought into discussion once again the issue of the rising drug menace in Bollywood as well as in the country and a strong need for a check on this. They were arrested by the Narcotics Control Bureau (NCB) over alleged possession and use of marijuana and were granted bail by a Mumbai court today. Their arrest came as part of the NCB expanded probe into the alleged drug use in Bollywood, which started after the death of actor Sushant Singh R...

How hospitals and medical facilities are the new ransom targets for hackers

November 17, 2020 04:19 - 9 minutes - 8.43 MB

A ransomware-crippled clinic in Düsseldorf, Germany recently turned away an emergency ambulance and rerouted it to another facility many kilometers away. The 78-year-old woman patient, who was suffering an aortic aneurism, died. It's not clear whether quicker medical intervention would have saved her life but there could be many situations when healthy people needing immediate emergency care could become 'victim' of such hacker attacks. While the hackers, in this case, may never be brought ...

The Silk Town in India you perhaps didn't know of

November 15, 2020 14:59 - 6 minutes - 5.73 MB

Bhagaiya is a village panchayat of Godda district in India's Jharkhand state and is known for traditional handloom silk manufacturing and weaving and for that reason is also as Resham Nagar, ie Silk Town. Its silk products have an influence of the Bhagalpur cluster and are marketed as Bhagalpuri Silk.

The big interview that India awaits...

November 12, 2020 18:46 - 9 minutes - 9.04 MB

As the coalition government in Maharashtra looks to complete a year administering the affairs of the state India keenly awaits the big interview of BJP leader and former CM Devendra Fadanvis by Shiv Sena leader and Saamna editor Sanjay Raut whose planning meeting in September kicked a lot of political dust.

What the EU’s investigation of Amazon mean for Indian sellers and consumers

November 12, 2020 04:14 - 7 minutes - 6.56 MB

The European Commission has charged Amazon with systematically relying on data from third-party sellers to the benefit of its own retail business. Amazon, which plays a dual role as a marketplace and retailer, had long been accused of using data gleaned from third-party sellers to better position its own products. In India Amazon is a pure marketplace but has been often accused of favoring Cloudtail, a large seller with corporate ties with Amazon.

Bihar Elections 2020: Key takeaways for political parties, politicians and Indian democracy

November 10, 2020 20:33 - 14 minutes - 13.5 MB

As the ruling NDA appears to be inching towards victory in the Bihar polls with its rival RJD led Mahagathbandhan continuing to give it a close fight, voters can only hope the parties and politicians will walk the talk on what they promised them with regards to the state's development. Also, with JD (U) chief and CM Nitish Kumar garnering a lesser number of seats, it will be interesting to see if he will be his old assertive self in his new inning as CM which seems to be most likely the ca...