SESSION SUMMARY: In Session 5 of the Breaking Brews Podcast, Jason Cercone covers some basic social media tips and strategies that all beer brands of any size can implement immediately. The three networks covered in this session are Facebook, Instagram, and Twitter. There's not a lot of technical detail shared about these platforms (that will be covered in future episodes of the show with emphasis on one network per show), but some basic principles are discussed and can be utilized if you're looking to bolster your social media presence. 

Jason's two biggest principles with social media are as follows:

No matter what your posting strategy is, do it consistently.Social media should be fun. So...have fun!

This episode covers some basics of each network, why a consistent approach will help your brand visibility in the grand scheme, how you can compartmentalize each network to get the most return on your time and money, some trends of social media that will never change and will help your practices as you adhere to them, and much more.

Connect with Breaking Brews online:

Website | Twitter | Facebook | Instagram

MUSIC CREDIT: All music in this session is courtesy of purple-planet.com

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