Breaking Brews Podcast
48 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 14 ratingsThe Breaking Brews Podcast is focused on the business side of beer and emphasizes what's driving today's thriving craft beer industry. Whether you work in the beer industry, aspire to, or just love beer and want to know more about it, this podcast is for you - covering everything from sales, marketing, branding, production, culture, and much, much more. The Breaking Brews Podcast delivers real-life scenarios and experiences from industry professionals that will help your beer knowledge evolve.
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Episodes
The In Between Sessions - Season III Update, P100 Podcast, Behind The Hops
March 07, 2020 03:00 - 1 hour - 41.5 MBThe Breaking Brews Podcast is gearing up for Season III and it's time to get excited! But, before we do, let's you and me sit down and catch up...in between seasons. On this In Between Session, I drop some teasers on what you'll be hearing in Season III of the show. Also, I encourage you to pick up a new Breaking Brews hoodie or t-shirt, courtesy of our friends at Drunk Swag Source! And, I share with you the best ways to communicate with me via social media going forward. Also part of this...
Beer & Cheese Pairings Exposed
November 25, 2019 05:00 - 1 hour - 57.8 MBSESSION SUMMARY: Beer and cheese. On their own, they're both awesome. Paired together? They're even more awesome. Cheese has gained worldwide acceptance as one of the best items to pair with adult beverages. Beer, wine, whiskey...it all works and it's all spectacular. And because of that fact, it made perfect sense to keep the beer and food pairing sessions of the Breaking Brews Podcast rolling with a deep dive into the world of beer and cheese pairings! If you listened to Season I, you mo...
Why Is Education Vital to the Beer Industry?
November 25, 2019 05:00 - 1 hour - 46.1 MBSESSION SUMMARY: Education is something that's been instilled in us from the earliest of ages. From elementary school right up through high school and beyond, the importance of education in one's particular field, or fields, of interest is never something to take lightly. It's what gives us a more well-rounded perspective, helps us create and participate in meaningful conversations on various topics, and drives home the appreciate we have for the things we love. When it comes to craft beer,...
Beer Industry UNCENSORED
November 25, 2019 05:00 - 57 minutes - 39.5 MBSESSION SUMMARY: When is the right time to grow your brand? Can ego get in the way of smart decision-making when it comes to expanding your operations? When is the right time to take your brand "on a world tour?" All this and MUCH more unfold in the Season II finale of the Breaking Brews Podcast. Session 45 features some very candid conversation between host Jason Cercone and Erik Budrakey, a beer industry veteran whose years of experience have helped him establish True Brew Magazine, a pu...
Tips & Strategies For Effective Twitter Marketing
November 25, 2019 05:00 - 46 minutes - 32.2 MBSESSION SUMMARY: When it comes to the social media triumvirate (Facebook, Twitter, and Instagram), Twitter has fallen to #3 on most people's priority lists these days. That's not a blanket statement, of course, but many people and brands prefer Facebook and Instagram over Twitter. That's OK...build your brand the way you like. That said, there's still a lot of value in Twitter and today we are going to dive into how you can get the most from this platform. In Session 40 of the Breaking Brew...
The Wonderful World of Hops
November 25, 2019 05:00 - 55 minutes - 38.3 MBSESSION SUMMARY: Hops are a critical ingredient in the creation of beer. Without them, beer would simply not be beer. The flavors and aromas they deliver in various styles of IPAs, Pale Ales, etc. are typically what stand out in those styles. And, for beers where they aren't as prevalent, such as stouts and porters, hops are still a critical part of the brewing process and a necessity for brewers to deliver a high-quality finished product. In Session 32 of the Breaking Brews Podcast, host J...
How to Use Instagram to Build Your Brand
November 25, 2019 05:00 - 1 hour - 61 MBSESSION SUMMARY: Instagram is one of the most popular social media platforms on the planet. Owned by Facebook, this photo-sharing network contains much of the functionality that Facebook has and presents a tremendous opportunity for brands to showcase their wares and connect with consumers by sharing dynamic imagery and videos. Much like any social media network, a strategy is necessary to maximize your time spent on Instagram. And in Session 35 of the Breaking Brews Podcast, we are diving ...
How Quality Merchandise Can Enhance Your Brand
November 25, 2019 05:00 - 45 minutes - 31.3 MBSESSION SUMMARY: While beer traveling all over the world isn't always a possibility, t-shirts, hats, sweatshirts, and other pieces of merch adorning your logo certainly is. Many times, I've seen someone on vacation halfway around the world from home proudly donning the t-shirt of their favorite brewery, thus taking their brand recognition from their own little corner of the world to parts never thought imagined. Solid merchandise can be a big coup for your brand and having the right items w...
How to Build a Destination Brewery
November 25, 2019 05:00 - 53 minutes - 36.5 MBSESSION SUMMARY: On many sessions of the Breaking Brews Podcast, we've discussed creating the ultimate customer experience - something that's going to make someone's visit memorable, noteworthy, and have them leaving wanting to shout from the rooftops how much they can't wait to come back and bring 10 friends with them. This is where the power lays these days. Great beer and food are simply table stakes because people have so many options to choose from. In order to captivate consumers, you...
How to Build a Kick-Ass Craft Beer Bar
November 25, 2019 05:00 - 47 minutes - 32.4 MBSESSION SUMMARY: Building a craft beer destination has many facets. Clearly, good beer is at the top of the list. But not just good beer...a wide selection of good beer to ensure there's something for everyone. What's the food strategy? Statistics have shown that people who order food tend to order 1-2 more drinks, thus increasing their length of stay and driving their tab higher. So giving some options for grub is always a good play. What kind of experience is your staff delivering? Are ...
How Untappd is Negatively Impacting the Beer Industry
November 25, 2019 05:00 - 1 hour - 54.2 MBSESSION SUMMARY: Untappd is a smartphone application that allows beer enthusiasts to "check-in" beers they consume, as well as apply their own rating of 1-5 stars. Untappd has 3-million+ users and is responsible for connecting beer drinkers from around the world. In addition, they have a business membership that bars, restaurants, and breweries can join that gives these destinations access to digital beer menus, as well as lets them update their available beers and notify users of what's on ...
How to Effectively Manage Your Taproom Space
November 25, 2019 05:00 - 1 hour - 47.6 MBSESSION SUMMARY: No matter how the size of your taproom, managing it effectively can make or break you when it comes to delivering a quality customer experience designed to bring people back for repeat visits. There are several factors to consider - cleanliness, ambiance, ancillary offerings such as board games or TVs, food, friendly staff - plus a lot more that many owners and managers overlook. In Session 36 of the Breaking Brews Podcast, host Jason Cercone is joined by Jackie Carlson, co...
Debunking the Myths and Misconceptions of Cask Ale
November 25, 2019 05:00 - 1 hour - 42.6 MBSESSION SUMMARY: Cask ale or cask-conditioned beer is unfiltered and unpasteurized beer which is conditioned and served from a cask without additional nitrogen or carbon dioxide pressure. In the United States, it is most commonly seen sitting on a bar top in a gravity rack with brewers adding additional ingredients to a base beer to give it some extra flavor. Some bars and breweries have hand pump engines that pour cask ale the way it was meant to be served, just like they do in the English-...
Tackling Trends In the Beer Industry
November 25, 2019 05:00 - 1 hour - 45.8 MBSESSION SUMMARY: Is it better for your brand to grab on to an existing trend and ride the wave or set out to blaze trails and start a new trend? Or, is it a combination of the two? There's no right or wrong answer here, but it's important to understand how you want to loop trends in the industry into you everyday initiatives. In Session 34 of the Breaking Brews Podcast, host Jason Cercone is joined by beer industry professional Katrina Matthews to discuss various trends in the beer industry...
Is the Beer Bubble About to Burst?
November 25, 2019 05:00 - 1 hour - 48.8 MBSESSION SUMMARY: We live in a world where the beer supply is seemingly endless. Over 8,000 breweries in the United States alone are producing good beer for us to enjoy...with plenty more in planning who will be joining the fray soon. This abundance of beer selection has made many people ask if beer has reached a saturation point. Is the bubble going to burst? Is there too much beer out there? The answer is no. And on this session, we are going to discuss why. On Session 44 of the Breaking ...
Is Home Delivery the Next Big Thing In Beer?
November 25, 2019 05:00 - 32 minutes - 22.1 MBSESSION SUMMARY: Home delivery is all the rage. Thanks to Amazon, pretty much anything you can imagine can land on your doorstep in 1-2 days of pressing a button. Grocery stores and major convenience stores have also entered the home delivery realm, giving customers an opportunity to place their orders via the World Wide Web and get everything brought right to the house, no questions asked. Food services and subscription boxes like First Sip Brew Box bring everything to your front porch, too...
Season II Mashup
November 20, 2019 05:00 - 24 minutes - 17.2 MBThe Breaking Brews Podcast is BACK! Season II is ready to bring you the best in beer business talk, education, and commentary with 15 fresh sessions all dropping on Monday, November 25th. The entire season will be available in true Netflix fashion. Binge away, friends! To get the ball rolling, here is a mashup featuring minute clips from each of the 15 sessions comprising the second season of the podcast. The list of sessions are as follows: SESSION 31: How Untappd is Negatively Impacting ...
The Importance of Beer Clean Glassware...Now and Forever
August 21, 2019 04:00 - 1 hour - 46.6 MBSESSION SUMMARY: If you've been a loyal listener of the first 29 sessions of the Breaking Brews Podcast, you've stumbled upon rants and discussions about the importance of clean glassware and the utter grossness of dirty beer glassware on more than one occasion. This epidemic rears its ugly head at pubs, taverns, and tasting rooms far too often - with servers and bartenders presenting beer to customers in glasses with bubbles all over the glass (known as nucleation points), lipstick on the r...
How to Get More From Paid Facebook Marketing Campaigns
August 14, 2019 04:00 - 1 hour - 44.2 MBSESSION SUMMARY: Sessions 25 and 26 were dedicated to Facebook Marketing - how to get the most from your efforts on an organic and paid front, as well as why it's important to establish your presence on the world's most popular and trafficked social media platform. Today, the conversation once again returns to the paid aspects of Facebook. Jason Cercone is joined by Jim Mitchell, a digital marketer who has worked with various breweries, bottle shops, and businesses of all shapes and sizes ...
The Power of Synergy in the Craft Beer Community
August 07, 2019 04:00 - 54 minutes - 37.6 MBSESSION SUMMARY: There's no denying the synergy and cohesiveness that exists in craft beer circles throughout the world. Brewers are constantly looking out for one another - helping solve technical issues whenever possible, providing guidance to new breweries as they get started, even lending ingredients on a brew day when a fellow brewer finds themselves short of what they need. It's a dynamic not seen in many other industries. If you go back to Session 13 of the podcast, Poured in PA's Nat...
IT 101
July 31, 2019 04:00 - 37 minutes - 26 MBSESSION SUMMARY: While it may not be a subject that gets a ton of press, Information Technology, or IT, is the backbone of any business and vital to your day-to-day operations. Think about how frustrating things get when your WiFi connection goes down or your Point of Sale system stops working in the middle of a busy Saturday night. Setting yourself up for success in this area can save you tons of headaches in the long run and help your business run much more smoothly. On today's session of...
How to Conquer Paid Facebook Advertising Campaigns
July 24, 2019 04:00 - 1 hour - 42.6 MBSESSION SUMMARY: In Session 25 of the Breaking Brews Podcast, host Jason Cercone and Kayleigh Lohse, Co-Founder and Social Media Manager at Presidential Brewing in Portage, MI, spoke in length about the importance of a strong, consistent, organic approach to Facebook. The session detailed how frequently you should post, what type of content you should share, tips and strategies for engaging your audience, and much, much more. In Session 26, the conversation about Facebook marketing continu...
How to Get Results From Organic Facebook Marketing
July 17, 2019 04:00 - 1 hour - 44.7 MBSESSION SUMMARY: Without question, Facebook has revolutionized the way the world communicates. Its platform offers the ability to learn, share, connect, educate, and inform. Billions of people flock to its corner of the web daily and use it for all the aforementioned reasons and then some. Through its constant algorithm shifts and appearance changes, the powers that be at Facebook strive to present a user experience that keeps people on their network as much as possible, as well as bring t...
Bringing Diversity to the Beer Industry and Beyond
July 10, 2019 04:00 - 1 hour - 41.8 MBSESSION SUMMARY: We've made some tremendous steps forward in our world. And, at the same time, there are still areas where we fall short. Unfortunately, we still live in a society where racism, sexism, and other epidemics plague our day to day lives and real humans battle through this hate in search of a more peaceful existence. Without question, the beer industry is a world that has seen a true lack of diversity as the popularity of this adult beverage, and culture, has boomed. Primarily, ...
Beer Laws & Distribution Tips For Breweries
July 03, 2019 04:00 - 56 minutes - 38.6 MBSESSION SUMMARY: When Prohibition came to an end, the federal government left it up to each individual state to decide how they would handle the sale and distribution of beer and other adult beverages. What this led to was a tapestry of laws that saw each state operating very, very differently from one another. To this day, many laws that made next to no sense when they were put into effect back in the 1930s still exist...making even less sense as the beer world and alcohol culture as a whol...
Grain & Malting 101
June 26, 2019 04:00 - 39 minutes - 27.1 MBSESSION SUMMARY: Sometimes, we take for granted all the hard work that gets poured into the beer we love to enjoy. The number of people whose efforts help make that beer possible often gets overlooked as well. From brewers to hop growers to malt house operators to quality controllers to packagers to sales reps to delivery personnel to servers, your beer is literally touched by dozens of hands before it ever reaches your pint glass. Today, we are going to take a look at a critical process th...
Making the Leap From Homebrewing to Pro Brewing
June 19, 2019 04:00 - 36 minutes - 24.9 MBSESSION SUMMARY: October 14th is the anniversary of the day that homebrewing beer without federal taxation was made possible in the United States, thanks to President Jimmy Carter, in 1978. The law officially became effective in 1979. Homebrewing had been banned when Prohibition began in 1920, but—shockingly—homebrewing surged past its pre-Prohibition popularity. The ingredients were easy to come by, and it wasn’t as dangerous to produce as liquor. However, many states, counties, and even ci...
The Importance of External and Influencer Marketing For Beer Brands
June 12, 2019 04:00 - 1 hour - 36.1 MBSESSION SUMMARY: In today's noisy online environment, it's important for breweries to create multiple avenues and channels through which consumers can discover their brand. A strong social media presence is a tremendous first step and imperative for all breweries to have. But outside of what they do through their own networks are the external forces that help elevate the beer scene. Blogs, websites, podcasts, video series, newspapers, influencer accounts...there are a plethora of viable pl...
Tips & Strategies For Planning a Kick-Ass Beer Event
June 05, 2019 04:00 - 1 hour - 42.7 MBSESSION SUMMARY: With the beer industry thriving, many events have surfaced that help celebrate the scene and its dynamic culture. Craft beer is all about community and those responsible for producing the liquid that makes it all possible are always at the core of events designed to raise money for charity, bring awareness to specific causes, and provide a tremendous alternative to beer tents with $1 drafts of domestic light lager...all while helping elevate the profile of craft beer and in...
How Craft Beer Inspires Entrepreneurial Innovation
May 29, 2019 04:00 - 58 minutes - 26.8 MBSESSION SUMMARY: The craft beer industry is comprised of many brave men and women who weren't afraid to throw caution to the wind and take a gigantic leap into the unknown when they decided they wanted to open a brewery. It's this type of dedication to one's vision that has helped this industry grow, survive, and thrive. With the launch of 7,400+ breweries and counting in the United States are the many ancillary businesses that not only promote the craft beer scene, but help entrepreneurs ...
How to Enhance Customer Experience
May 22, 2019 04:00 - 56 minutes - 26 MBSESSION SUMMARY: With new breweries opening seemingly every day, the number of destinations consumers have to choose from when looking to enjoy a high quality beer is abundant. Combine this with the number of other activities looking to capture entertainment dollars and you may find yourself looking for new ideas that will help you stand out and keep patrons flowing through your doors. One of the best ways to ensure you built loyalty in today's competitive, crowded marketplace is by delive...
The Joy of Podcasting
May 15, 2019 04:00 - 1 hour - 41 MBSESSION SUMMARY: Podcasts have become one of the most popular and consumed methods of media in today's on-the-go world. Many folks have replaced radio shows and music with podcasts covering a plethora of subjects while listening in the car, at the gym, or sitting at their desks at home and/or work. It's a tremendous way to learn, grow, and be entertained. No matter what subject matter you're most passionate about, chances are excellent you'll find a podcast dedicated to it if you search hard...
Email Newsletter Strategies, Facebook Events, & Beer Marketing
May 08, 2019 04:00 - 1 hour - 39.3 MBSESSION SUMMARY: As has become the routine on the Breaking Brews Podcast, we aim to deliver content that can help in all aspects of beer marketing. From social media to email marketing to event management to everything in between, the goal of each session is to provide some tips, strategies, and knowledge you can implement into your own practices - no matter where you're listening to this podcast from. In today's session, host Jason Cercone is joined by Bailey Allegretti, Marketing Manager...
The Making of the Sheetz vs. Wawa Documentary
May 01, 2019 04:00 - 44 minutes - 20.6 MBSESSION SUMMARY: Depending on where you live or where you've traveled in the great Commonwealth of Pennsylvania, you've undoubtedly stumbled upon two stores that have completely changed the way we look at gas stations: Sheetz or Wawa. On the eastern side of the state, Wawa has a strong presence. On the west side...it's Sheetz. And loyalists to one brand or the other have incredibly loyal allegiances to their store of choice. INCREDIBLY. LOYAL. With Philadelphia on the east side and Pittsb...
The Making of the Poured In Pennsylvania Documentary
April 29, 2019 04:00 - 49 minutes - 22.6 MBSESSION SUMMARY: As of the release of the 13th session of the podcast, Pennsylvania produces more beer annually than any other state in the country and is home to 350+ breweries and counting. It's a state that's seen tremendous growth and evolution regarding the liquid we love, with innovation being at an all-time high and breweries from across the country looking to break into successful PA markets by making their wares available to thirsty citizens throughout the Commonwealth. In this in...
How Is Climate Change Impacting Beer and Brewing?
April 24, 2019 04:00 - 44 minutes - 20.4 MBSESSION SUMMARY: You've probably noticed that seasons in your corner of the world have become more and more unpredictable with each passing year. For example, winters in Pittsburgh, while not exactly what one would call "pleasant," have arguably been much milder recently than in years past. There is change happening in global climate, the likes of which could have a serious impact on, among many things, the liquid we all love known as beer. In Session 12 of the Breaking Brews Podcast, Jaso...
Starting a Brewery In a Small Community
April 17, 2019 04:00 - 35 minutes - 16.2 MBSESSION SUMMARY: In Session 11 of the Breaking Brews Podcast, Jason Cercone is joined by Jaye Beattie, Co-Founder and Vice President of Four Mile Brewing in Olean, New York. Four Mile opened its doors in 2015 and is the first brewery to produce beer in Olean since the end of Prohibition. Jaye shares his expertise on opening a brewery in a smaller community where craft beer was not a large commodity and how their business helped add to the revitalization efforts of Olean from day one. Americ...
SEO & Social Media Best Practices For Beer Brands
April 10, 2019 04:00 - 54 minutes - 25 MBSESSION SUMMARY: Megan Pritts of Noble Stein Brewing Company joins Jason Cercone on Session 10 of the show to discuss search engine optimization, or SEO if you're into the whole brevity thing, as well as various aspects of social media practices that Megan uses to manage marketing for Indiana, PA's Noble Stein Brewing Company. Megan is a marketer by trade and brings a wealth of knowledge and experience to the podcast. The show kicks off with Megan talking about how she entered the marketing...
Beer & Food Pairing 101
April 03, 2019 04:00 - 50 minutes - 23.3 MBSESSION SUMMARY: In this session of the Breaking Brews Podcast, Jason Cercone welcomes back Master Cicerone Brian Reed for a wide open discussion on beer and food pairings. Brian specializes in this area through the Cicerone Certification Program and helps bars, restaurants, and retail locations expertly pair the right beers with food offerings on their menus. We kick things off talking about various aspects of food and beer pairing and Brian tells the story of how he discovered how well be...
Creating the Ultimate Taproom Experience
March 27, 2019 04:00 - 44 minutes - 20.2 MBSESSION SUMMARY: Session 8 of the Breaking Brews Podcast delves into creating a tremendous taproom experience for customers. With so many tremendous venues to visit these days, attention for a consumer's entertainment buck is being fought over every day. And the venues that create a memorable visit will be the ones who earn a customer's business time and time again. While 100% undying loyalty to just one brand may be a thing of the past, a consumer will always come back AND tell others to ch...
Building Your Brand From the Ground Up
March 20, 2019 04:00 - 46 minutes - 21.3 MBSESSION SUMMARY: In Session 7 of the Breaking Brews Podcast, Jason Cercone goes one on one with Nick Bogacz, the Founder of Caliente Pizza & Draft House, in Pittsburgh. Nick, his wife Angie, and their entire crew have grown the Caliente brand from one successful location to five in less than seven years. Today, we are going to tap into some of the elements that have helped make Caliente a recognizable brand in Pittsburgh and beyond. We kick off the show talking about Nick's background and d...
What to Know Before Rebranding Your Business
March 13, 2019 04:00 - 45 minutes - 21.1 MBSESSION SUMMARY: In Session 6 of the Breaking Brews Podcast, host Jason Cercone is joined by Dennis Hock, Founder of Strange Roots Experimental Ales, and Bert Mooney, Director of Operations at Strange Roots, to discuss the ins and outs of rebranding. In 2017 and stemming into 2018, the Strange Roots brand underwent a complete company rebrand from their original name, Draai Laag Brewing. In this Session, Dennis and Bert share some what it took to execute the rebrand effectively. Before break...
Social Media Tips & Strategies For Any Beer Brand
March 08, 2019 05:00 - 44 minutes - 20.3 MBSESSION SUMMARY: In Session 5 of the Breaking Brews Podcast, Jason Cercone covers some basic social media tips and strategies that all beer brands of any size can implement immediately. The three networks covered in this session are Facebook, Instagram, and Twitter. There's not a lot of technical detail shared about these platforms (that will be covered in future episodes of the show with emphasis on one network per show), but some basic principles are discussed and can be utilized if you're...
How Cans Increase Brand Visibility & Generate Revenue
March 07, 2019 05:00 - 35 minutes - 16.3 MBSESSION SUMMARY: In Session 4 of the Breaking Brews Podcast, Jason Cercone is joined by Ian Staab, Co-Owner and Brewer at Yellow Bridge Brewing Company in Delmont, PA, to discuss one of the biggest phenomenons in the craft beer industry today: cans. Without question, cans have helped put many breweries on the map with sleek label art, increased accessibility, ability to be transported, and, of course, because of the great liquid inside. There are numerous advantages to cans and many brewerie...
Ins & Outs of Brewery Production Management
March 06, 2019 05:00 - 1 hour - 28.8 MBSESSION SUMMARY: Session 3 of the Breaking Brews Podcast takes a look at brewery production management! Host Jason Cercone is joined by Lauren Baker, Production Manager at North Country Brewing Company in Slippery Rock, PA, to discuss the many roles she plays to keep her brewery running efficiently. The great thing about this interview is that it's not limited to production management. Lauren and Jason discuss a wide variety of topics in the beer industry throughout the show. We start off ...
A Comprehensive Look at the Cicerone Certification Program
March 05, 2019 05:00 - 58 minutes - 26.7 MBSESSION SUMMARY: Session 2 of the Breaking Brews Podcast is all about the Cicerone! Host Jason Cercone is joined by Brian Reed, one of only 18 Master Cicerones in the world, to discuss many aspects of the program, including Brian's plight to obtain his Master level certification, how the Cicerone program is helping men and women understand beer on a higher level, and how they can pass along that knowledge to consumers at bars, restaurants, and taprooms. FROM THE CICERONE WEBSITE: The Cicer...
Do's & Dont's to Know When Opening a Brewery
March 04, 2019 05:00 - 43 minutes - 19.7 MBSESSION SUMMARY: It's the world premiere of the Breaking Brews Podcast! This show is focused on the business side of the craft beer industry. Each session will bring you scenarios, experiences, and banter from industry professionals that will help you improve upon your day-to-day practices. Or, if you're a beer enthusiast, you'll gain a better understanding of the subject at hand to build upon your appreciation for the thriving landscape of beer. To kick things off, host Jason Cercone sat ...
Introducing the Breaking Brews Podcast
February 27, 2019 05:00 - 43 minutes - 19.9 MBSESSION SUMMARY: The Breaking Brews Podcast makes its debut (ish) with a special sneak preview of the first five sessions, all of which will go live the week of March 4th. In this introductory episode, you will get a feel for what the show is all about: a strong focus on the business side of beer with stories, experiences, and real-world scenarios discussed by industry professionals. Beer industry professionals and beer enthusiasts alike will be able to walk away from each session having lea...