Episode 72 - How can bookkeepers' use copywriting to promote their business?

Today Jo and Zoe were joined by the founder of 'Tell My Story', Laura McDouall.

They discussed how bookkeepers' can use copywriting in their day-to-day business and the best way to go about it.

They covered:

* How to inject personality into sales copy, emails and social media

* How to write copy for websites which isn't boring

* Why it is important to ensure your personality comes through when writing

* Whether or not we need a professional copywriter or can if we do it ourselves

* The benefits of getting a copywriter involved

* How bookkeepers can use copywriting in their day-today business

You can connect with Laura McDouall by visiting her Facebook Group - The Copywriting Project - https://www.facebook.com/groups/TheCopywritingProject

You can connect with Jo and Zoe in The 6 Figure Bookkeepers' Club on Facebook - https://www.facebook.com/groups/6figurebookkeeper