Mindset - Effortless Productivity Revisited

For this episode, Andy is once again joined by Martha, to take another look at effortless productivity – how to get more s**t done in less time. They discuss personal productivity methods before taking you through several easy to implement ways to make your marketing far more effective.

KEY TAKEAWAYS

Where your attention goes you energy flows.Fall in love with AI. Investing the time to learn how to use it will pay huge dividends.Use tools to work faster.Don’t get distracted by other people’s work. Instead, focus on yours. It’s the only way to provide customers with the quality they deserve.Writing is better than typing things sink in better which makes you more productive.Review what you are doing every week and plan ahead.Stop worrying about stuff that is not likely to happen.Stop connecting to people online who distract you and zap your energy.Be prepared to spend money to move faster e.g. using ads instead of only relying on organic.Stop putting things off, take action.Be persistent. In time, those cold leads will become warm and convert.Never rely on just one platform. If the algorithm changes you will be buggered.Email marketing and banner retargeting are efficient.Repurpose your marketing materials.

BEST MOMENTS
‘A strategy without an action plan is just a fucking expensive piece of paper.’
‘Time is the currency of life.’
‘Email is not dead.’

EPISODE RESOURCES
https://calendly.com/
Fear Pyramid
https://fathom.video/ 

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was