Marketing - Email Marketing Masterclass

In this short and punchy episode, Joel and Andy provide you with an invaluable email marketing masterclass. No fluff – just what you need to know to power up your email marketing and increase conversions, in no time.

KEY TAKEAWAYS

Most people are terrible at email marketing. So, if you do it well, you will make money.Be consistent and do it regularly to stand a chance of cutting through the noise.Most of you have buyers in your database just waiting for you to get in touch or sell them something else they need.When you provide value, most people stay subscribed and eventually buy. Don’t be too disappointed if people do unsubscribe, in all likelihood they wouldn’t have bought from you anyway.Invest in a proper platform to handle sending out your emails and make sure you analysis the data.Newsletters are old-fashioned and no longer work. You can break that type of content down into individual emails and get far more effective use out of it.Don’t use fluffy language. It attracts unfocused people, who will struggle to make a buying decision.

BEST MOMENTS
‘If you are sending spam emails, expect unsubscribed. ´

‘Let your database do the unsubscribing.’

‘Even the parish council don’t do that anymore.’

‘Brevity is your friend.’

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS
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