Marketing - The Misconceptions In Branding With Danny Matthews

In this episode, Joel sits down with branding expert Danny Matthews to talk about the misconceptions most of us have about branding. They discuss the subconscious way in which branding works, establishing yourself as a graphic designer, hooks, creating a brand story, and communicating effectively.
Danny also talks about suffering from burnout that was so bad that he was paralysed from the waist down and lost some of his powers of speech.

KEY TAKEAWAYS

Always put your audience first and communicate with them in a way that is all about them.Be clear about what is in it for the person you are speaking to.Your branding has to be personal and reflect who you are.Creating a story that invites people to be part of it is a key component of your branding.Know your worth. Danny shares a highly effective way to establish the true value of what you have to offer.The bigger the problem you are solving for your customers, the more they will pay.Everyone presents themselves to the world in a certain way, most of the time we don’t even know we are doing it.Having a purpose and working towards it acts as fuel. It makes everything meaningful and more enjoyable.

BEST MOMENTS
‘When you’re truly serving your purpose ... things just kind of bounce off you. ´
‘Branding is the bridge between your experience of life and why you buy things.’
‘It's almost like communication is a dying trade.’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

EPISODE RESOURCES
https://dannyand.co/author/danny/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy s