Marketing - The 7.5 Things Most Businesses Get Wrong With Their Facebook

Today, Joel, and Andy battle through their colds to talk through the 7.5 things most businesses get wrong when using Facebook to grow their brand and sell more. Whether you are spending a lot of time on Facebook and seeing little return, or are just getting started with the platform this episode is perfect for you.

KEY TAKEAWAYS

Don't fall into the trap of only using the free stuff on Facebook.Do the analysis and be clear about what you get out of what you do on the platform. It's the only way to identify what works.You have to engage, you can't just keep saying buy my shit. People just turn off if that is all you do.Posting consistently smooths out the sales peaks and troughs, which is good for cash flow. Don´t try Facebook once then just give up.Make full use of the data, you can learn a huge amount about what works and what makes your customers tick.Show people what’s in it for them. Tell them clearly how you can help.

BEST MOMENTS

‘Do one or two platforms well rather than trying to have a presence everywhere. ´

‘Go where the money is.’

‘Look at your data’

EPISODE RESOURCES

Send an email to [email protected] to get your copy of The 7.5 Things Most Businesses Get Wrong With Their Facebook booklet.

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of y