Marketing - How to Create Content That Converts With Laurie Burrows

In this episode, Joel sits down with Laurie Burrows who helps people to launch, grow and scale courses and membership sites. Something Laurie does herself, which has enabled her to regularly enjoy 100k months.

Laurie explains how Covid, getting pregnant, and losing two beloved members of her family pushed her to get super smart about creating effective content. She explains why sharing your story is so effective. Doing so in a way that resonates with others. Including practical tips and strategies, anyone can apply when creating content for marketing and building their brand.

KEY TAKEAWAYS

Starting your own business can give you freedom. But when it is time to scale you need a team. Trying to do it all yourself doesn't work.Often, adversity forces you to make the changes that end up driving your business forwards.Be authentic, you don't want to end up sounding like a watered-down version of those that inspire you.Keep up with what is happening in your customer's life and adapt your content accordingly.Don’t worry about making mistakes, it shows vulnerability and demonstrates that you are real. Both of which help you to attract and retain clients.Post daily, you have to stay visible.Share evidence of your experience in your stories.Shouting about your results from the rooftops is not unprofessional. You are not boasting you are celebrating.

BEST MOMENTS

‘People absorb content in different ways. ´

‘In business, when you have adversity, it forces you to make different decisions.’

‘True relationships are built on empathy. They (your clients) empathise with their situation, and they empathise with yours.’

EPISODE RESOURCES

Instagram - https://www.instagram.com/_laurieburrows/

VALUABLE RESOURCES

https://www.fixmymarketing.co.uk/

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, an