Marketing - Espresso Yourself with Paul Cammack

In this episode, Joel sits down with Paul Cammack the owner of Alfie´s Coffee Company and supplier of Codebreak´s own custom roast. Paul´s mantra is “Why settle for ordinary when you can have extraordinary?” 

Paul has developed his roasts, recipes, and coffee-making techniques to produce fantastic coffee every time. Joel and Paul discuss how in 4 to 5 years he went from selling coffee from a van to supplying cafes, being recognised as a coffee expert, becoming Queen Park Ranger´s coffee partner, and more.

KEY TAKEAWAYS

To make the perfect coffee, you need good ingredients, the right recipe, and the patience to follow it exactly.The tools and steps you use when making coffee all make a difference, the same as in business.You can make beautiful coffee liqueur from coffee grounds. The recipe is in Paul´s book.Consistent effort leads to huge success.When building a business, you have to build multiple touchpoints.Manifesting is simply knowing what you want and following the steps you need to get there.

BEST MOMENTS
‘There are people out there living in normal houses who have spent two grand on a coffee machine .’

‘I want each and every cup that I make to mean something.’

‘Turn that negative into a positive.’

EPISODE RESOURCES

Espresso Yourself - https://www.amazon.co.uk/dp/B0CN3VL2D7
https://alfiescoffeeco.co.uk/
Indy Coffee Guides

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started hi