Growth - Who Knows What You Know with Emma Storey-Gordon

Andy sits down with special guest Emma Storey-Gordon who is a serial entrepreneur, online fitness coach and consultant. She's got the number one fitness podcast in the UK and has helped 1000s and 1000s of women to lose weight and keep it off.

Emma talks about how she helps other fitness coaches to market themselves so that they can help more people. As well as sharing some great productivity, mindset, diet and nutrition tips.

KEY TAKEAWAYS

Don´t let imposter syndrome hold you back.Ask yourself can I go on social media and help someone today? takes the pressure off.Healthy people don´t need to constantly monitor their glucose levels.People don´t respond well to being restricted, which is why strict diets don´t work.You don’t have to cut out everything, moderation is the key.Journaling re-wires the brain and reminds you of the positives.Don´t be distracted by what other people are doing. It is about what matters to you.You don´t want to be constantly pushing yourself but don’t stagnate.Celebrate the wins.Being happy with being normal is unwise when the average person is overweight or has a bad marriage.

BEST MOMENTS

‘I find that the best coaches are the least likely to market themselves well.´

‘You don´t need to be an expert in everything.’

‘Not enough people lead with value.’

EPISODE RESOURCES

The Happiness Advantage

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

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ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During th