Growth - Getting off the Hamster Wheel, Starting a Business and Starting a Family with Jennifer Henderson

In this episode, Joel sits down with Jennifer Henderson, who was a PE teacher for 15 years and worked in education for a further 5, before she and her partner Emma set up their Body Fit brand. They help people get fit without crazy diets or living in the gym and deliver all of their services online.

Jennifer shares the details of her journey. Including, building a business to the point where they have several hundred clients while also starting a family.

KEY TAKEAWAYS

Building a side business into your full-time job takes time and effort, but it provides you with a huge level of freedom.Be prepared to reinvest time and profit into your business.When you can, continue to use the skills and qualifications you already have.Be prepared to invest in yourself, e.g., get a mentor.Use systems to automate things and to drive efficiency.If you are willing to work an extra 30 minutes more in the morning and an hour in the evening, you create yourself an extra day per week.Build your business so that if you have to take a day off, someone else can cover for you.

BEST MOMENTS
‘I was giving a lot more than I was getting back. ´
‘I like to be challenged, I like to be pushed and I like to grow.’
‘One of the systems that we use enabled us to quadruple what we were doing.’

EPISODE RESOURCES
https://www.instagram.com/bodyfit_coaching_/
https://www.facebook.com/BodyFitonlinecoaching/

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Done-for-you marketing: www.codebreak.co.uk
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After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call 

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had somethi