Growth - Lessons in Marketing Apprenticeship

Today, Andy sits down with Codebreak’s latest Digital Marketing Apprentice, Abbi Evans. In this fast-paced episode, she and Andy discuss copywriting, ads, productivity, the role AI can play in marketing, using video and photos in the right way, overcoming people’s short attention spans, and staying hungry. 

This fast-paced episode is packed with valuable tips. 

KEY TAKEAWAYS

Apprenticeships are still underrated. They are a brilliant way to learn lifelong, transferable skills.What your audience responds to is evolving constantly. One reason, copywriting is a skill you have to keep honing.Short attention spans mean that headlines and images are increasingly important.Keep your ads factual and to the point.The photos and videos you use for your website and marketing materials are very important. In a visual world, they make a huge difference.Who you hang out with has a big impact. If they are driven, you will be too.

BEST MOMENTS
‘If I put my head towards something, I will definitely go and get it. ´

‘Keep it short and simple.’

‘All those eyeballs without conversions, it’s just sort of vanity marketing.’

EPISODE RESOURCES
Straight Up - Ruby Tui - https://www.amazon.co.uk/Straight-Up-Ruby-Tui/dp/1991006144

Be Useful – 7 Tools For Life - https://www.amazon.co.uk/Be-Useful-Seven-tools-life-ebook/dp/B0C2BW79WV

VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. 

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up th