#078 - 15 Minutes until WISE O'Clock - Terry Patrick

Brandwidth On Demand

English - August 27, 2018 04:30 - 15 minutes - 12.2 MB - ★★★★★ - 13 ratings
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Previous Episode: #077 - Brandwidth Beyond Borders: Canada's Matt Cundill

Next Episode: #078 - 15 Minutes until WISE O'Clock - Terry Patrick

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK!

After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner.

As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS. He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year.

(1:33) Terry reveals his “can't-miss’ recipe for a WINNING station.

(3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow.

(4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it.

(5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target.

(7:00) Tips to improve voice tracking which work in ANY size market. Even if the talent provides LOCAL content in other cities.

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