REMIX: Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly!

Brands, Beats & Bytes

English - July 15, 2022 17:15 - 59 minutes - 47.7 MB - ★★★★★ - 22 ratings
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Previous Episode: Biggest F-Up Remix - Dante Simpson, Larry Kahn, Jane Lee, and Andy Alsop

Next Episode: Album 4 Track 14 – Jason Wood, Chief Executive Officer at Specificity Inc.

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.