Scaleup Solutions Podcast with Kristin Korn
144 episodes - English - Latest episode: 9 months ago - ★★★★★ - 15 ratingsThe podcast that empowers you to unlock the true potential of your small business.
"Business tips that are doable: I really like that what you learn is all something that you can do right away. It isn't abstract ideas."
"I love how quick and easily digestible this is!"
"A+ for easy-to-follow info: I've followed Kristin on social media for a couple years - this lady knows what she's talking about!"
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Episodes
42. Three Ways To Grow Your Client Leads Using Social Media
August 05, 2020 08:00 - 9 minutes - 17.7 MBIt’s no secret that I love social media for creating deeper connections with my clients - but do you know that there’s a simple strategy I use to do this? There is. If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready... I'm sharing THREE WAYS to grow your client leads using social media and from here on out your "overwhelm" with content will be gone! BRANDING BITES FB ...
41. Is Your Website Costing You, Clients? How To Best Grab A User’s Attention In Under 12 Seconds
July 29, 2020 08:00 - 12 minutes - 22.8 MBYou have a website but now, what? How are you greeting people when they land on your site? Where are you directing them to go? What action do you want them to take? What do you have them looking at and why? If they are your ideal client you should know exactly why they landed on your site and this introduction should be just as warm and friendly as if you were walking into a specialty store greeted by a clerk. These are all things that many business owners majorly overlook....
40. Overcoming Being Paralyzed By The Lie Of Perfection
July 22, 2020 08:00 - 8 minutes - 15.8 MBI talk to a lot of business builders about what holds them back. Why do they drag their feet when doing things that they know will grow their business? Their reply 9 times out of 10 always has to do with some sort of fear…. But when I really think about fear - isn’t fear present in our minds because we are always chasing perfection? The perfect headshot, the perfect caption, the perfect grid, the perfect sales page, the perfect email… and producing the perfect product. If w...
39. How To Stand Out When You’re All Selling The Same Thing
July 15, 2020 08:00 - 8 minutes - 15.8 MBAre there hundreds if not thousands of other people who sell the same thing as you? This could be the case if you are part of a direct sales business and sell oils, skincare, lotions, or supplements… Maybe you have your own online shop filled with mugs, shirts, and journals - some custom and some drop-shipped - but overall the sayings you sell on your merchandise resemble other retailers. Or maybe you’re a creative and you design custom birthday signs, watercolor paintings ...
38. How to Motivate Anyone, Anytime, Anywhere
July 08, 2020 08:00 - 15 minutes - 28.1 MBIf I’ve heard it once I’ve heard it 100x times…. “If I could just motivate my team I’d reach (my goal).” This is usually heard on repeat in the direct sales industry when you’re trying to reach some sort of goal where you need more sales for the month in order to reach a volume or title goal. If you’ve ever tried to manage any sort of team before I know you’ve said it to. And the most logical response to this I’ve heard until now is “you can’t motivate anyone” - you do your work and m...
37. Two Ways To Leverage Your Influence
July 01, 2020 08:00 - 9 minutes - 16.9 MBFor the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand. What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence. Meaning the more consistently you voice your message - the more influence you create. And the more people you can empower with your influence. Inside this episode, I sh...
36. How To Discover, Attract And Talk To Your Niche Audience
June 24, 2020 08:00 - 10 minutes - 19.2 MBYou’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that? where do you start? Inside this episode, we are going to discuss how and why your niche should be the focus of everything you do… from the products you sell, the content you produce, to the audience that listens to you. Learn how to narrow your niche in order to grow your profits... and what to say and who to say it to in the meantime. This episode is a must for any bus...
35. The #1 Secret To Choosing A Digital Product To Sell
June 17, 2020 08:00 - 7 minutes - 13.3 MBSo if you listened to the last episode and you’re curious about creating your own digital product offer as another business increase stream… then great! Inside this episode, we are going to discuss the #1 Secret To Choosing A Digital Product To Sell. There’s no denying adding a digital product offer to your business mix could give you another boost to financial freedom. As you know I’m a huge advocate for helping women leverage their influence to monetize their brand. So much so...
34. How To Create More Income Streams In Your Business
June 10, 2020 08:00 - 12 minutes - 21.9 MBIf you’ve ever considered adding a passive income stream to your business this episode is for you. Even if you currently work a full time 9-5 job, are part of a direct sales company, go to school full time, or own an online shop - there is certainly a way for you to create and sell a digital product offer using your current skills and knowledge. You can build and automate it alongside what you are currently already doing. I mean you’ve heard the saying that millionaires have at l...
Episode 33: Eliminating Shame In The Workplace And Beyond
June 03, 2020 08:00 - 8 minutes - 16.1 MBWell since I’m on a roll of discussing topics in business that rarely get addressed... I thought it was timely to discuss another one and that’s the emotion of SHAME… There is not only shame in the workplace and business, but it’s a part of our everyday life. In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn... not by attacking anot...
33. Eliminating Shame In The Workplace And Beyond
June 03, 2020 08:00 - 8 minutes - 16.1 MBWell since I’m on a roll of discussing topics in business that rarely get addressed... I thought it was timely to discuss another one and that’s the emotion of SHAME… There is not only shame in the workplace and business, but it’s a part of our everyday life. In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn... not by attacking anot...
32. Three Sleazy Sales Tactics to Avoid And What To Do Instead
May 27, 2020 08:00 - 11 minutes - 21 MBWe’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale... But that couldn’t be further from the truth. So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all...
31. The Emotional Effects Of A Career Pivot No One Talks About
May 20, 2020 08:00 - 12 minutes - 22.1 MBIn this episode, I talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path. Following up from Episode 11 when I shared how at the beginning of 2019 I made a big decision to shake up my business priorities to put my personal brand marketing business front and center and move my direct sales business in the back burner. Well, I have some big news since that taping… I sold my dir...
30. Behind the Brand: Putting Your Face Front And Center
May 13, 2020 08:00 - 12 minutes - 21.8 MBYou already know that how you market your brand determines how successful it will be. I mean… you can’t open for business and NOT TELL ANYONE and expect rounds of orders to get placed for your product. So in order to have new people continually drop into your sales process, you need to use the best marketing strategies to connect with your potential customers. Inside this episode, I share with you the BEST marketing strategy to use to build the strongest relationship with your au...
29. How to Stay On-Trend While Remaining On-Brand
May 06, 2020 08:00 - 10 minutes - 18.2 MBAs an online marketer, it’s important to keep a close eye on what’s trending around us… whether you are a local business or an online entrepreneur. You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy. When you get too off-topic your audience can broaden too much. Which in return leads you right back to where you were when you were struggling to attract the right audience to your brand. ...
28. The Exact Caption Writing Framework I Use To Attract My Niche
April 29, 2020 08:00 - 8 minutes - 16.3 MBI talk a lot about using your brand influence to make deeper connections with your audience… and what this means is that when you can pull from past experiences and lessons to share a belief or lesson inside your content - you are leveraging your brand influence to grow your relationship with your target audience. Step one of my stay in your lane brand method teaches you how to pull out your influence using my brand-discovery technique... but the next part is using this information an...
27. How Pinterest Marketing Can Be Your Biggest Lead Generator: with Special Guest Jennifer Burkhart
April 22, 2020 08:00 - 44 minutes - 80.4 MBToday I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session - so I can help her with her social media content strategy. But it’s two-fold - At the same time, you will learn why Pinterest should be a platform you are using for your small business. Hint: It's what her new digital product offer is about! Press play on this episode to learn the questions I ask my consulting student...
26. 3 Ways To Create A More Impactful Brand Online
April 15, 2020 08:00 - 8 minutes - 15.1 MBTo have an impactful brand online you want to pay attention to the way your audience and clients think and act towards your brand. And having brand impact doesn’t mean you need to see a lot of interaction on your social media posts itself… but impact to me means that your audience is landing inside your sales process at some point. They are taking action to learn more about you and what you have to offer as far as products that can help solve their problem. In this episode,...
25. Become a Secret Santa When It Comes To Content Validation
April 08, 2020 08:00 - 7 minutes - 13.1 MBWhen I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings. We seek validation that what we are doing is making an impact. That the time we are spending on writing captions and blog posts and podcasts is worth it. That someone out there is paying attention to our message. Press play on this episode where I share with you what I'm doing instead of seeking val...
24. How To Market Your Online Business During Uncertain Times
April 01, 2020 08:00 - 7 minutes - 14.2 MBThere’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space. Besides the usual day to day life - we then have an online business to keep afloat. Then the question you’re suddenly asking is... “How do I market my online business and personal brand while being sensitive to the current environment?” ...
23. Why It May Be Time To Marie Kondo Your Content Marketing Strategy
March 25, 2020 08:00 - 6 minutes - 11.5 MBYou’ve heard her voice loud and clear - Out with the clutter - if it doesn’t spark joy then we don’t need it. And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business. Used to experts would say - show up every day - be seen - get in from of your customers - just post something. But that was so 2018 and early 2019. Yes - consistency and staying top of mind of your audienc...
22. Do The Hard Today To Be Happier Tomorrow
March 18, 2020 08:00 - 9 minutes - 16.6 MBBoy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out. And no... all the cute Insta quotes in the world can’t pick us back up at times. When we want things to be easy or at minimum handed a clear path to success... and we expect our actions to bring us closer to our goals… we are inevitably disappointed when things don’t go as planned. Bu...
21. Ditch Multi-Tasking For This Time-Saving Trick: with Special Guest Jenny Taylor
March 11, 2020 08:00 - 20 minutes - 36.5 MBMultitasking seems like a great way to get a lot done at once. I mean we entrepreneurs are always looking to save time and get more things done so if we can knock different tasks right after one another or at once - isn’t that a good way to increase productivity? While multitasking might seem like you are accomplishing many things at once, research has shown that our brains are not nearly as good at handling multiple tasks as we like to think we are. Press play episode where I ta...
20. My #1 Secret To Writing Magnetic Copy
March 04, 2020 09:00 - 9 minutes - 17.1 MBWhether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right? I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method. What we really want is writing that’s compelling, interesting, and unique to use. We need copywriting that’s magnetic. ...
19. Why It’s Not Too Late To Be A Beginner: With Special Guest Kelly Shepherd
February 26, 2020 09:00 - 22 minutes - 41.4 MBEver wonder what the world’s most successful entrepreneurs looked like when they first started? Ding, Ding, Ding… Like beginners. They had no clue what they were doing. Seriously. No one has it all figured out, especially in the early days. But if you ever want to hit goals and reach the success you dream of - you must train yourself to start BEFORE you're ready. And that’s what I am sharing on the show today with my special guest, Kelly Shepherd. PS. ...we also talk...
18. How To Use Your Superpower To Attract New Clients
February 19, 2020 09:00 - 9 minutes - 16.3 MBEvery personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in Branding Bites Podcast episodes #5 and #6 if you need a refresher to discover yours. Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you. Dive into this show to learn what are "superpowers", why you need to discover yours, and how usi...
17. 5 Reasons Why Talking to Fewer People Will Increase Your Profits
February 12, 2020 09:00 - 9 minutes - 17.8 MBOk so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier. Because after all… if you just chose to market ONE THING how will you ever get enough customers? Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning. Press play right now as I share why tal...
16. You Will Fail On Instagram If You Don't Choose To Do THIS
February 05, 2020 09:00 - 8 minutes - 15.9 MBThere's an old saying that goes along the lines that if you do not have a brand, you have a commodity. Without developing a brand around your persona you become a commodity and the only difference that you can compete on is the price. Press play right now as I share why being a sack of rice will have you failing on Instagram and not turning the kind of profit you want to see in your business. BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge...
15. Why You Are Not A Fraud For Changing Your Mind
January 29, 2020 09:00 - 9 minutes - 16.4 MBI want to discuss those times when we get into a situation and we tell someone we are going to do something and then… by some matter of the situation - you don’t feel as that comment is valid any longer. Maybe you’ve done this with your life or career as well. We all have. It seems that we give ourselves a timeline for everything… I’m not sure if we are trying to map out our life or prove to others that we can do something. But it seems we make claims for all sorts of thing...
14. The 5-Step Method For Building A Direct Sales Business On The Web
January 22, 2020 09:00 - 13 minutes - 24.4 MBIf there's one business that's easy to start and one you can make income right away with, it's one in direct sales — having been a part of a few direct sales models in my day, I've seen marketing done well, while also done horribly wrong. With over eight years of experience in this space, I've used a simple system to grow my business portfolio into a six-figure annual income while being a part of multiple direct sales companies. Press play right now on Branding Bites Podcast Epi...
13. You Could Double Your Engagement On Instagram By Doing THIS
January 15, 2020 09:00 - 10 minutes - 18.6 MBEveryone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count. I live, eat, breathe, and teach authenticity inside my business, and today’s show is going to share exactly why. If you’re looking to get more followers on Instagram and increase your engagement, it’s time ...
12. The #1 Productivity Hack Every Business Owner Needs To Use
January 08, 2020 09:00 - 13 minutes - 25 MBLet's get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work. It’s because the hours you do have you spend too much time trying to juggle more than one thing. The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction. If I'm being honest, When you get in the habit of always dividing your attention you are half-assin...
11. My One Unexpected Joy From 2019 That Could Bring You More Clarity
December 31, 2019 09:00 - 13 minutes - 24.6 MBAs we close out 2019 and enter a new year and a new decade it's only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it. Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019. I know many of you have direct sales experience or are currently in one so I think this story will help you in many ways find clarity if you are thinking of expanding or pivoti...
10. 10 Caption Starters To Express Gratitude on Social Media
December 25, 2019 09:00 - 6 minutes - 11.2 MBOn the Last Episode I shared what steps to take to overcome the ‘comparison trap’ with a gratitude state of mind in order to live with such clarity you will have no time or need to compare your life to others. If you missed it, go back to Branding Bites Podcast Episode #9. Today I want to piggyback off that topic and share ten caption starters In Order To Express Gratitude on Social Media as a business owner. It will take some thinking (and probably thinking in a new way) and sha...
9. How to Confront the 'Comparison Trap' With a Gratitude State of Mind
December 18, 2019 09:00 - 12 minutes - 22.3 MBGratitude seems to be more top of mind at the end of the year and rather than doing the basic ... I’m grateful for (fill in the blank), today I’m going to dig into why we have such a hard time with being grateful. Because let’s face it… the reason we can’t be grateful for what we have is that we are constantly comparing it to what someone else has. So why is this? Why can’t we just be grateful for the blessings in front of us right now? Instead of going that step further with the...
8. How To Position Yourself As An Expert In Your Field While Staying Authentic
December 11, 2019 09:00 - 10 minutes - 18.7 MBIn today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis. Everyday readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them. What this means is that you are not selling your product, service or opportunity… You’re in reality selling yourself, your image and y...
7. The Real Reason People Unsubscribe From Your Emails
December 04, 2019 09:00 - 13 minutes - 23.5 MBThis week I cussed and eight people unsubscribed within one hour of pressing SEND on my weekly email. My "get your shit together in 2020" campaign listed the five steps I recommended for your brand and business but after sending it several unsubscribed. Ouch? Or Yay? Press play right now as I share with you the REAL reason people unsubscribe from your emails and it’s not because you used a cuss word. Link mentioned in the episode for Branding for Beginners Blueprint Online ...
6. How to Determine the Bullet Point Beliefs of Your Brand - Part 2
November 27, 2019 09:00 - 8 minutes - 15.2 MBIn a world of increasing distractions and “shiny objects,” finding YOUR purpose and core interest is more necessary than ever before. When you’re living in alignment with your true purpose, then every decision you make is rooted in pure confidence and joy, rather than fear. And who doesn’t want to feel that every day, right? Press play right now as I show you how to take your four answers from Episode 5 to not only determine your four bullet point beliefs of your brand bu...
5. How to determine the Bullet Point Beliefs of Your Brand - Part 1
November 20, 2019 09:00 - 7 minutes - 13.1 MBWhat I’ve learned by observing people is that many wish for something instead of understanding who they already are. So why is it that we set aside the bullet points of who we already are and instead waste time playing the comparison game of who we aren’t. You have plenty to be thankful for right now just the way you are. The bullet point beliefs of your brand are what is going to bring you the most happiness and joy. Press play right now as I share with you the four questions t...
4. How to Create a Holiday Campaign Brand Strategy That Will Get You Noticed This Season
November 13, 2019 18:43 - 18 minutes - 34.3 MBA successful Holiday Promotion doesn't happen without some thoughtful planning... and since you, my dear are a purpose-driven CEO you aren't going to pass up the chance to snag a new client or two or ten! And if you think your tiny business doesn’t have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling you do the more you are going to connect with your ideal clients. Press play right now as I s...
3. 6 Reasons Why Personal Branding is a Non-Negotiable
November 08, 2019 20:18 - 16 minutes - 30.3 MBToday I’m laying all my beliefs out there when it comes to why Personal Branding is a Non-Negotiable when it comes to building a business, advancing your career or becoming an influencer. What it comes down to is f you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better...
2. Where to turn when your life is influenced too much by others
November 07, 2019 20:07 - 12 minutes - 22.7 MBWhat I’ve seen happen especially in my own life is that without a core purpose you become influenced by others. And your indecisiveness allows your journey to be controlled by other people. When I look back on my life especially throughout high school and college there are so many times when I allowed others to dictate who I was. I wanted to fit in and be accepted by others so I did what they did. Since I was living like everyone else around me and for everyone else, I l...
2. Where to turn when your life is influenced too much by others
November 07, 2019 20:07 - 12 minutes - 22.7 MBWhat I’ve seen happen especially in my own life is that without a core purpose you become influenced by others. And your indecisiveness allows your journey to be controlled by other people. When I look back on my life especially throughout high school and college there are so many times when I allowed others to dictate who I was. I wanted to fit in and be accepted by others so I did what they did. Since I was living like everyone else around me and for everyone else, I l...
1. What To Do When Your Brand Feels Stuck
November 05, 2019 17:39 - 6 minutes - 11.2 MBWhen I sat down to write out this first podcast all I could think about was the women I wanted to impact with my words and my story. For the last three years, I’ve helped hundreds of women who own a business be able to stand out a little more on social media using the branding strategies I teach and the logos and visual identity I designed for them. It’s been incredibly moving to watch women get excited to see their business look legit and know how to speak to their audience a li...