EP24: Brand Communication During a Crisis, Nicole Peternel
Branding BFF®
English - March 19, 2020 17:01 - 25 minutes - ★★★★★ - 16 ratingsBusiness Arts Design authentic professional service branding business coaching creative entrepreneur strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients.
A few highlights we talk about are:
How our business values can help guide our communication during this time
The importance of a “help first” mindset
4 things people are looking for in communication right now
How the actions in your business during a crisis can impact your reputation and brand
Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com
Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/
You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/.
This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/
Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!
With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients.
A few highlights we talk about are:
How our business values can help guide our communication during this time The importance of a “help first” mindset 4 things people are looking for in communication right now How the actions in your business during a crisis can impact your reputation and brandNicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at www.reincommunications.com
Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/
You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/.
This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/
Subscribe to the Branding BFF podcast to stay connected to more behind-the-scenes conversations about branding and business. We also welcome your rating and review on iTunes – so we know what you enjoyed and more people can find us!