Branding BFF®
29 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 16 ratingsBranding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business.
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Episodes
EP28: Solopreneur Not Solo
April 26, 2022 20:49 - 4 minutesBeing a solopreneur can feel like you’re riding a rollercoaster. There are emotional highs and lows, peak income months and slower ones. Your business life impacts your personal life, and vice versa. Along the may want feedback on your pricing, your business goals, expanding your services or target market, navigating client relationships, or insight on your branding, website and marketing. Sometimes you need big picture and vision support, while at other times you need super detailed and sp...
EP27: How Healthy Is Your Brand?, Lisa Speer
December 14, 2021 21:25 - 7 minutesWe don’t often think of brands as healthy or sick. However, it’s a helpful way to look at it. In this podcast episode we discuss: What it means for a brand to be sick Three key areas of your brand What it means to be a healthy brand How to diagnose and fix your brand I also provide examples throughout. If you get stuck working through any of this, I offer brand strategy services to help. You can also sign-up for my email newsletter to receive ongoing branding tips and support in em...
EP26: Linking Brand Strategy to Business Operations, Natasha Davis
August 05, 2020 16:56 - 42 minutesBranding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.” A few highlights we talk about are: How are strategic planning and branding are codependent on one another 5 simple principles to strategic planning The difference between revenue and profit The most effective approach for measuring daily operations and why it's critical The importance of you...
EP25: Expanding Your Brand Through Email Communication, Kia Dolby
July 15, 2020 22:16 - 30 minutesYour brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.” A few highlights we talk about are: How your brand foundation is important in your email marketing – this gets woven throughout our conversation The necessity of a clear goal and the “why” behind your emails Some important differences between service business and product business emails Ratio of value driven emails versus selling em...
EP24: Brand Communication During a Crisis, Nicole Peternel
March 19, 2020 17:01 - 25 minutesWith everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients. A few highlights we talk about are: How our business values can help guide our communication during this time The importance of a “help f...
EP23: Branding Quickie, Time for a Brand Check-Up
March 17, 2020 05:00 - 3 minutesIn this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Our branding quickie today is: Time for a Brand Check-Up In this episode we talk about: The health of your brand What a brand checkup is Key things to consider when you’re scheduling time for your brand check-up If you want some help, Speerhead Solutions created a new service called Brand Check-Up. speerheadsolutions.com/strategy Subscribe to the Branding BFF ...
EP 22: Legally Protecting Your Brand, Karen Boardman
March 03, 2020 20:45 - 41 minutesIn this episode we talk with attorney Karen Boardman about “Legally Protecting Your Brand”. A few highlights we talk about are: What intellectual property is Understanding what trademarks, copyrights, patents and trade secrets are – with examples Which items have built in protections and when you should take legal steps for additional protection Which type of business names are easiest to get a trademark registration all the way to the hardest types Benefits of legally protecting your ...
EP21: Branding Quickie, Words Matter
February 18, 2020 06:00 - 6 minutesToday's Branding Quickie is all about how words matter in branding. We'll cover three key examples, plus communication through the key stages of client engagement. This podcast is brought to you by Speerhead Solutions, a strategic branding business. Are you working too hard to get clients? Ready to have your brand start doing some work for you? Get your free guide now. Download 4 Key Ingredients of Brand Attraction at https://speerheadsolutions.com/ Subscribe to the Branding BFF podcast t...
EP 20: Experience of Branding for First Time Business Owner, Brittany Canaski
February 04, 2020 06:00 - 29 minutesIn this episode we talk with Brittany Canaski of Hello Velocity. She helps ambitious people get unstuck through coaching and consulting. Our topic is “Experience of Branding for First Time Business Owner”. A few highlights we talk about are: The thoughts and feelings she had as a first time busines owner going through the branding process The thinking and approach we used to name her business The battle between her mind and her gut The points where fear came into play and how she dealt ...
EP19: Raising Your Brand Visibility, Latesha Byrd
January 21, 2020 13:51 - 35 minutesIn this episode we talk with Latesha Byrd of Byrd Career Consulting & her personal brand Latesha Byrd. Our topic is “Raising Your Brand Visibility”. A few highlights we talk about are: The many ways Lastesha creates brand visibility How these opportunities have happened and which ones have been most effective The breakdown of time spent on the visibility work vs client work How she does it all Ways Latesha manages her time and energy Whether she considers herself an introvert or ex...
EP 18: Behind the Scenes of My Rebrand, Lisa Speer
January 07, 2020 17:18 - 29 minutesIn this episode we turn the tables and I’m asked the questions by my guest host Erin Breeden of Blue Tide Creative. Our topic is “Behind the Scenes of My Rebrand” and starting with the biggest question, “Why does a branding business rebrand their business?” (Speer Creative Edge rebranded to Speerhead Solutions at the beginning of 2020.) A few highlights we talk about are: The thought process and strategy behind the rebrand Why I changed more than just the business name The easiest - and...
EP 17: Branding Quickie, Be Like a Magnet
November 19, 2019 06:00 - 3 minutesIn this episode we focus on a “Branding Quickie”. It’s one quick insight to help you better understand an aspect of branding. Lisa Speer shares: How your brand should be like a magnet What brand attraction is Thinking through your attraction to a brand To dive in and go deeper you can get your free copy of 4 Critical Elements of Brand Attraction at https://speercreativeedge.com If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people w...
EP 16: The Courage to Stand Out, Nesha Pai
November 05, 2019 06:00 - 34 minutesIn this episode we talk with Nesha Pai, founder of Pai CPA and her personal brand Nesha Pai. Our topic is “The Courage to Stand Out”. A few highlights we talk about are: How standing out and has been a theme throughout Nesha’s life and business Different ways of looking at being courageous Integrating passions into your branding Nesha’s top 3 things you need as a new entrepreneur Being a “Black Sheep Business Owner” Writing a book about her life was therapeutic You can connect with ...
EP 15: Aligning Your Brand on Social Media, Wade Foley
October 15, 2019 05:00 - 33 minutesIn this episode we talk with Wade Foley, founder of Social Grit, about “Aligning Your Brand on Social”. A few highlights we talk about are: Every business has a story Best practices to align your brand on social media Worst practices and items that hurt your brand on social The importance of brand consistency, clear strategy and social media goals How to turn around negative brand comments on social media You can connect with Wade Foley on https://socialgritmarketing.com/ You can ...
EP 14: Building a Strong Brand Foundations, Patty Aluskewicz
October 01, 2019 05:00 - 29 minutes - 27.8 MBAgile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”. A few highlights we talk about are: How standing for what you want in your business and your brand takes courage Defining who you are and being authentic is key to connect with clients The intersection of your brand foundation and your business foundation Signs that a small business...
EP 14: Building a Strong Brand Foundation, Patty Aluskewicz
October 01, 2019 05:00 - 29 minutesAgile Mindset Consulting helps solopreneurs, startups and small businesses to get out of the danger zone. In this episode we talk with founder Patty Aluskewicz about “Building a Strong Brand Foundation”. A few highlights we talk about are: How standing for what you want in your business and your brand takes courage Defining who you are and being authentic is key to connect with clients The intersection of your brand foundation and your business foundation Signs that a small business is ...
EP 13: Branding Quickie, Your Brand is a Bridge
September 17, 2019 15:41 - 5 minutesIn this episode we introduce a segment called "Branding Quickie". Lisa Speer shares one quick insight and then backs it up with an explanation and examples. She describes: • How your brand is a bridge • The three areas of your bridge If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us! This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com
EP 12: Using Your Lifestyle to Shape Your Brand, Allison Conway
September 03, 2019 19:38 - 30 minutesIn this episode our topic is “Using Your Lifestyle to Shape Your Brand” and we’re talking with Allison Conway of Sealevel Agency. A few highlights we talk about are: Using her desired lifestyle to create her business and brand The inspiration for her business name came while traveling How the visual elements of her brand – logo, colors and photos – are drawn from spending time above and below sea level The ways that travel helps her bring a unique perspective to her web design work Ho...
EP 11: Creating Your Business Name and Tagline, Ellen Gross
August 20, 2019 05:00 - 32 minutesIn this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross. A few highlights we talk about are: Multiple approaches for business naming, with national and local examples Alliteration as a tool for memorability and recall Purpose and role of a business tagline, with examples Importance of having multiple business name options Key items to check before finalizing your business name You connect with Ellen Gross at Speer Creative Edge....
EP 10: Telling Your Brand Story with Video, Duncan Littlefield
August 06, 2019 05:00 - 33 minutesIn this episode our topic is “Telling Your Brand Story with Video” and we’re talking with Duncan Littlefield of The Littlefield Company. A few highlights we cover are: People aren’t connecting with the fake-it-till-you-make-it people and influencers anymore Video and telling stories help you earn trust – and allows you to ask (for the sale) The video that prompted Duncan to purchase a product on first viewing because of the story it told and how he connected to it: https://www.youtube.co...
EP 9: When to Name a Business After Yourself, Quin Gwinn Studio
July 16, 2019 05:00 - 31 minutesQuin Gwinn Studio is a full-service interior architecture and design studio which provides commercial and residential services. In this episode our topic is “When to Name a Business After Yourself”. A few highlights we talk about are: How her personal philosophy helped Quin name her business after herself – and the alternatives she considered How social media helps her connect with prospective clients The role of rhyming in Quin’s life and how it makes people smile Examples of when it’s...
EP 8: Brand Photography, Julia Fay Photography
July 02, 2019 07:00 - 30 minutesJulia Fay is founder of Julia Fay Photography. She helps startups, entrepreneurs, creatives and consultants develop and express their brand visually through brand photography. In this episode our topic is Brand Photography. A few highlights we talk about are: Describing what brand photography is The importance of a cohesive visual style for your online presence + Julia’s photography pet peeves Preparing for the photoshoot and how stories and mood boards help When Julia will create a sh...
EP 7: Building Your Tribe, Business Sorority
June 18, 2019 11:15 - 27 minutesMel Miller is a financial advisor with Ameriprise Financial and founder of Business Sorority. Business Sorority is a relationship group for women that is designed to grow your circle, heart and mind. In this episode we talk about building your tribe. A few highlights we talk about are: What’s in common between building your tribe and branding How to have your tribe be a good fit for introverts and extroverts How your motto or tagline can help shape what you provide Defining characteris...
EP 6: Road to Rebrand, Touchstone Family Law
June 04, 2019 09:00 - 32 minutesLeigh Sellers is the founder of Touchstone Family Law, a seasoned and solutions focused family law firm. In this episode we talk about the road to rebrand for Leigh Sellers and her business. A few highlights we talk about are: Considerations in her decision to rebrand Mindset in naming the new business How to let clients know about the new brand and business All the little items to help your brand system be clear, cohesive and compelling The importance of client experience as part of...
EP5: Brand Failure to Success, Wily
May 21, 2019 11:50 - 35 minutesEric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success. A few highlights we talk about are: An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provide How get...
EP 4: Creative Risk Taking, Matt Olin
May 07, 2019 15:18 - 26 minutesMatt Olin is host of CreativeMornings Charlotte (a local chapter of a global non-profit), co-founder of Charlotte is Creative (a local non-profit) and also a writer and speaker with his own business Matt Olin Creative. In this episode we talk about creative risking and branding. A few highlights we talk about are: Mindsets that inhibit creative risk taking and mindsets that make creative risk taking easier Creative risk taking when working with someone else’s brand, inside of a new brand...
EP 3_Accidental Branding_The Car Chick
April 16, 2019 11:00 - 29 minutesLeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand. A few highlights we talk about are: How a joke and catchphrase started her current brand When her brand became more intentional and gained greater visibility The importance of customer experience in a brand How being snarky and the word cr...
EP 2_Claiming Authenticity_Jenn Shull
April 02, 2019 12:43 - 32 minutesJenn Shull is a mindset coach and founder of The Bold Thing. She works with entrepreneurs and intrapreneurs to shift their mindset and transform their world. In this episode we talk about how Jenn has a strong voice and a strong brand, but it’s taken some time to get there. We focus on the theme of “Claiming Authenticity”. A few highlights we talk about are: Claiming authenticity in branding. Some of her missteps along the way. What she looks for in hiring resources for her brand and b...
EP 1: Intro to Branding BFF
January 30, 2019 22:38 - 1 minuteWelcome to Branding BFF™, a podcast for service businesses, creative professionals and coaches. I’m your host Lisa Speer. I chose to call this podcast Branding BFF because I want you to hear behind-the-scenes conversations, like you’re listening to two BFFs talking about branding and business. I’ll be interviewing entrepreneurs and brand creators. Please note, these are uncensored conversations with guests, so there’s a chance there will be adult language. Here’s the scoop about what to ex...