Behind the scenes of how I pivoted and relaunched an offer that was no longer working
Brandfetti
English - October 05, 2023 20:00 - 45 minutes - 36.7 MB - ★★★★★ - 13 ratingsMarketing Business Entrepreneurship content contentmarketing copywriting onlinemarketing smallbusiness socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into:
the behind the curtain view of what it actually took to launch this offer; how it felt different to any other launches I have had (as I was travelling and launching at the same time); and how I pivoted an offer that was no longer working.
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