Brandfetti
325 episodes - English - Latest episode: 17 days ago - ★★★★★ - 13 ratingsA real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.
Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
CONVERSION SERIES | Are you making one of these conversion-killer mistakes?
April 11, 2024 21:00 - 17 minutes - 13.8 MBWelcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content. Could you be making one of these mistakes? ___ ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how yo...
CONVERSION SERIES | Why it may feel "harder" to drive leads + sales right now
April 09, 2024 21:00 - 25 minutes - 20.7 MBWelcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales. ___ ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the though...
What the heck is a brand DNA
April 04, 2024 20:00 - 15 minutes - 12.4 MBBrand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA? In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales. PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join th...
How to find your brand voice
April 02, 2024 20:00 - 21 minutes - 16.8 MBIf you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin. In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice. PS. Brand voice is just one of the key elements we cover in the Brand DNA p...
Why you need to tweak your messaging (and how to do it)
March 28, 2024 20:00 - 10 minutes - 8.57 MBTweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to your website. You don't have to wait for a designer. You don't have to wait for a copywriter. It's something you can tweak literally within seconds or minutes. In this episode, I share: • What the concept of "messaging" actually is • Why not tweaking your messaging often, is going to be a business's BIG missed opportunity • The 3 must-ask questions when you are about to t...
Key signs it's time to refresh your website
March 26, 2024 20:00 - 18 minutes - 15.1 MBYour website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it'...
5 simple strategies to generate leads right now without ads
March 21, 2024 20:00 - 24 minutes - 19.8 MBIf your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now and unsure where to start (without having to spend a bucket load on ads), then this episode is for you. I share 5 simple strategies to help you generate leads and income RIGHT NOW, WITHOUT ads. ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connec...
Stuck on what to write to your audience? Listen to this
March 19, 2024 20:00 - 7 minutes - 6.11 MBEver feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than you should? In this sharp shoot episode, I share with you a go-to strategy I lean on each time I'm in that mode (yep, I've been there! Even as a copywriter myself). And if you want more of these hacks? Grab our 7 copywriting conversion boosters here, www.wordfettigroup.com/conversionbooster ____ Psst. Doors to our 12-week signature live group program teachi...
3 Mindset Shifts to Tame Perfectionism When Writing
March 14, 2024 20:00 - 14 minutes - 12 MBFeeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In the episode, i throw down on 3 key mindset shifts (that have personally helped ME) tame the perfection and imposter gremlins when it comes to writing killer copy. ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell thr...
5 min hack: Call to action vs call to value
March 12, 2024 20:00 - 6 minutes - 5.08 MBIn this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call to value, and a simple way you can grab attention, and write a better call to action! This is just a snippet of a hack I shared with our Wordfetti Club members. Our dedicated online membership. Monthly upskilling. Monthly mentoring with me . Monthly coworking. And the raddest online business community for you to grow your network, get feedback and collab. All for just around ...
7 Profitable Copywriting Lessons
March 07, 2024 20:00 - 19 minutes - 15.7 MBTime poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game. Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie And for more BTS follow me on @anitasiek and the team at @wordfetti
Deliver Value, and the Leads Will Come Is Not a Content Strategy
March 05, 2024 20:00 - 18 minutes - 14.9 MBTruthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead. Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie Make su...
Messaging vs Copy: There’s a Difference
February 29, 2024 20:00 - 8 minutes - 6.86 MBThere's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it. Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops. Follow me on @anitasiek and the team at @wordfettiGet our 5 e-copy lessons: wordfettigroup.com/freebie
Pricing your offers and increasing your prices and make more income
February 27, 2024 20:00 - 14 minutes - 11.3 MBOoft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I dive into pricing, increasing your prices and how you can increase your revenue by doin' just that.I dive into: Why I don't believe you should "price your worth" and what you should focus on instead; The 3 ways I suggest you look at pricing your offers and increasing your prices Why when it comes to growing and scaling, it's not just "scaling your revenue" Enjoyed this ep!? Be sure to...
How she scaled her studio, ignited more profit and created more white space with Kim + Jeff Swinyard
February 22, 2024 20:00 - 1 hour - 52.7 MBToday, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was overwhelmed, burnt out, not knowing what the next step (but knowing something had to change) would be for her and her husband's interior architect studio.In this episode, we speak to: How Kim navigated through overwhelm, stress and growing a business with 2 young children; The powerful husband wife duo dynamic her and her husband Jeff cultivate; What we did t...
What I did to diversify our business and life income streams
February 15, 2024 20:00 - 25 minutes - 20.5 MBDiversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular, the last 4 years. There are a lot of misconceptions on diversifying your income though, so in this episode, I want to share my honest opinion about this topic. In this episode I share: The key questions I believe you must ask before considering an income diversification journey; Why "diversifying" isn't about creating more more more offers (and what you must ...
How she x2 her prices and sold her dream offer to her dream client with Justina Low
February 13, 2024 20:00 - 55 minutes - 44.5 MBWe have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her prices, went ALL IN to her business full time and sold her dream offer to her dream client through the Mastermind experience. In this episode, we dive into: How Justina doubled her prices and refined her service offerings; Navigating through the fears and wobbles when it comes to uplevelling and increasing prices; How to fall in love with “selling” and spea...
Feeling like a hamster on a wheel running your biz? Listen to this
February 08, 2024 20:00 - 21 minutes - 17.4 MBEver feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and one I knew was not sustainable. In this episode, I share with you the 5 big potential reasons you may be feeling like a hamster on a wheel, and what you need to be focusing on instead to sustainably grow and scale your business. Follow for more on @anitasiek ___ Want to be my next success story!? Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 fi...
How they launched a new membership and welcomed 3000+ members with Tamsin + Jez
February 06, 2024 20:00 - 48 minutes - 39 MBI am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam (and Jez) of The Hive and Mrs Learning Bee. Tam is an ex Assistant Principal turned founder of a digital offer and SaaS Product The Hive, an all-in-one digital planner for teacher. She first joined us in the Mastermind, yet to launch her SaaS offer, and she had 3 big audacious goals: to launch the offer, retire her husband, and have a baby!And guess what?! She heckin' did.In this episod...
What I do in moments of overwhelm and stress (and that time I ugly cried)
February 01, 2024 20:00 - 19 minutes - 15.9 MBYep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear enough online because of the attached stigma and us being used to the highlight reel. But we ALL feel it. It's human emotion 101. I also truly believe when it comes to the business leaders world -- we learn so much sure, from those around what they did, but I feel we learn even more sometimes, when it comes to knowing HOW one navigates in moments of challenge. In this real, r...
How she completely transformed her business, her life, and herself in 12 months with Jen Bowers
January 31, 2024 08:15 - 42 minutes - 33.9 MBEver feel like something was "OFF" or missing in your business, or life? You're seen as the life of the party, but inside, something doesn't feel right? This inspiration episode, is for you.In this episode, I am honoured to bring in one of my Mastermind and 1-on-1 clients Jen Bowers. She's a brand strategist and brand designer, and founder of Jen Be Brands, who helps businesses stand out like a flamingo in the flock of seagulls through powerful branding. She's also the host of Bring Back You...
Biz Bestie Edition: 2024 predictions for online business with Steph (Bonus)
January 28, 2024 20:00 - 24 minutes - 19.4 MBWoop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business. In this episode, we dive into: What we are predicting in 2024, for online businesses overall; Why "value stacking" for digital courses may no longer be the THING people are looking for; How you can leverage some of our predictions for your business this year. Follow Steph on @stephtaylor.co on Instagram. ___ ...
Biz Bestie Edition: Debrief of 2023 launches with Steph (Bonus)
January 27, 2024 20:00 - 32 minutes - 26.1 MBPart 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023. In this episode, we dive into a debrief on both our launches in 2023. - What we tested and what didn't work well; - What did work well for us in our launches in 2023; - The mindset wobbles that we both experienced in 2023 during our launches - How you can use the strategies we tested in 2023 (which worked) in your next launch. Follow Ste...
Biz Bestie Edition: 2023 Reflections and Flearnings with Steph (Bonus)
January 26, 2024 20:00 - 33 minutes - 27.2 MBSteph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023. Steph is an online business strategist who helps business owner build a profitable online biz where they can be offline. In this episode, we dive into: - The biggest lessons and challenges from 2023. - Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering...
BTS of my 60-day experiment on LinkedIn how I got community top voice
January 25, 2024 20:00 - 23 minutes - 18.9 MBI recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for "Copywriting"!So in this episode I thought I'd take you BTS of it all and exactly what I did. In this episide, I dive into: The difference between Top Voice vs Community Top Voice; My experiment: what I did, the frequency of my posts, what I leaned on to content plan on LinkedIn and how I repurposed my content; How I got Community “Top Voice” for Copywriting in 60 days (with almost ha...
How to run a VIP Planning Day for yourself
January 23, 2024 20:00 - 23 minutes - 18.5 MBI recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over on DM's so I thought I'd create an episode to give you the behind the scenes.In this episode, I'll share with you: the agenda I had set for us for the VIP Planning Day; tips and ways you can create an inspirational day off-site; and my 3 personal insights and takeaways from the day. ___Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is de...
2024 predictions for content and marketing
January 21, 2024 20:00 - 16 minutes - 13.2 MBIt's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the key predictions I feel we'll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let's see how we go this year, eh!? Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi! ___ Applications to my high touch Fetti Mastermind will finally be open at the end of January...
7 lessons in life and business from the year 2023
January 18, 2024 20:00 - 22 minutes - 18.3 MBWE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and peek into the 7 biggest lessons I took away from the 2023 year. The year 2023 for me personally was challenging, but the duality of it is it was also the most growth I've ever experienced both personally and as a business. So let's take a peek. Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi! ___ Applications to m...
How I Content Create for a Month in 2 hours
November 23, 2023 20:00 - 17 minutes - 14.1 MBYep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. ___ Pssst. Want a freebie? Of course you do! - Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie
5 of the WORST pieces of "marketing" advice I've heard in 2023
November 21, 2023 20:00 - 19 minutes - 16 MBEver heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead. ___ Pssst. Want a freebie? ___ Of course you do! ___ Sign up to our 5 e-copy lessons below, where everyday...
How to create content that's shareable
November 16, 2023 20:00 - 15 minutes - 12.6 MBStop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you generate content ideas that will be highly shareable. PSSST! on the 21st of November, we a...
My process when it comes to planning and creating captions and content
November 14, 2023 20:00 - 17 minutes - 14.1 MBStruggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you: My approach when it comes to planning and creating content The 5 things that are my GO TO when it comes to content planning strategically How I cross pollinate my content and create more hours in my week. Want to learn the EXACT system to what to say on your gram? Join The Caption Formula Workshop here wordfettigroup.com/workshop ...
Is ranking #1 on Google still a thing?
November 09, 2023 20:00 - 13 minutes - 10.4 MBIs ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out. *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox wit...
How you should strategically come up with your "speaking" topics
November 07, 2023 20:00 - 9 minutes - 7.7 MBIf SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable? Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking topics. *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll la...
Writing for the analytical readers and the skimmers
November 02, 2023 20:00 - 9 minutes - 7.3 MBDid you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience? In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs. Pssst. Want a freebie? Of course you do!Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks...
3 untraditional Black Friday campaigns (if you don't have want to discount)
October 31, 2023 20:00 - 10 minutes - 8.08 MBA lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount? In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount. I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you to swipe and get your campaign up live in just 1 hour!) for you if you've left it last min...
How to ensure Black Friday Campaign success for 2023
October 26, 2023 20:00 - 10 minutes - 8.13 MBTo Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was all about Black Friday. We had a lot of epic conversations and ideas swirling around in the membership so I thought I'd do an episode here to share the 3 principles I believe are going to be KEY for a success Black Friday campaign in 2023.Want to join the Wordfetti Club? Click here to join us. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land...
Try this 1 hack to make talking about the same service or product more interesting
October 24, 2023 20:00 - 8 minutes - 7.19 MBI was recently asked about HOW you can talk about the same service or product and make it interesting at a speaking gig. It's a question I get asked often so I thought I'd record an episode to share 1 simple hack you can adopt to make "talking about the same service or product" less boring and more interesting. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy...
My 5 biggest flearnings (failure + learnings) in business
October 20, 2023 08:00 - 22 minutes - 18 MBFlearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the art of how we learn through our failures. In this episode, I share about a full circle moment I had over the weekend, that led us to becoming the official TEDx copywriting and creative content partner, a special project we held on the day and also my 5 big flearnings in business. ____ *FREEBIE*Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with...
How to use LGBTQ+ inclusive language and how to show your allyship with Hank Paul
October 17, 2023 20:00 - 50 minutes - 40.6 MBAs a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and emotions in a reader. When it comes to writing, and also in how we approach writing at Wordfetti, inclusivity in our language is something we've been striving to learn more and more about. This is why I'm thrilled to bring on guest Hank Paul, who is a Queer Inclusion Strategist to share more about this topic. In this episode, we dive into: Why brands should embrace LGBTQ+...
Why we cleaned and removed thousands of our email subscribers (and why you should too!)
October 12, 2023 20:00 - 20 minutes - 16.5 MBYou might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get people ON the list and no remove em'? It's a fair question friend. And also one people often ask when I tell them that we deleted people off our email list. So in this episode, I'll be sharing with you: The 3 big reasons why we removed thousands of email subscribers from our email list; Some key signs you should consider "spring-cleaning" your own email list; And h...
What worked and what surprisingly didn't work in our latest WYW Sept 2023 launch
October 10, 2023 20:00 - 33 minutes - 26.9 MBWe've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the time to reflect on what went well, what didn't go well, what we learnt and what we'll do differently next time. In this episode, I dive into 5 of the factors that worked well for us for this launch, and the 3 things that surprisingly didn't work as well in our latest launch. ____ *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with sim...
Behind the scenes of how I pivoted and relaunched an offer that was no longer working
October 05, 2023 20:00 - 45 minutes - 36.7 MBAt the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into: the behind the curtain view of what it actually took to launch this offer; how it felt different to any other launches I have had (as I was...
How to build a business with passion, purpose, and profit with Fiona Killackey of My Daily Business
October 03, 2023 20:00 - 52 minutes - 42 MBWhat does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring in business coach Fiona Killackey and fellow podcast host of My Daily Business onto Brandfetti where we chat about all the ups and downs of what it truly takes to run a business. We dive into: What Fiona's biggest FLEARNING (failure and learning is); The key characteristics of a successful business owner and leader that Fiona sees having worked in some incredible b...
7 must-know copywriting lessons that will help you boost your conversions
September 28, 2023 21:00 - 18 minutes - 14.9 MBTime poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game. ____ *FREEBIE* Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie _____ Pst. Want something cover...
Stuck on your brand voice? Listen to this.
September 26, 2023 21:00 - 18 minutes - 14.6 MBKnow what you want to say but don't know HOW to say it?! This episode is for you because chances are? You haven't clearly articulated your brand personality and voice. In this episode, I dive into: The difference between brand voice and brand tone of voice; 3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity (and what to focus on instead to future proof your brand) What you should include when i...
How she landed her BIGGEST retainer client and x8 her ROI in our course with Madison Klein
September 21, 2023 21:00 - 50 minutes - 40.4 MBAnd we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey. In this episode, we dive into: Imposter syndrome, perfectionism and how Madison navigated around the mindset wobbles despite having a decade experience in the industry; How having the confidence to do this ONE thing, landed Madison her BIGGEST retainer...
How Rewriting Her Website Copy Helped Zoe Richmond Attract Her Dream Clients
September 19, 2023 21:00 - 45 minutes - 36.5 MBIn this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch. We dive into: The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience How she was able to re...
How to Ai-Proof Your Job as a Content Writer or Copywriter
September 14, 2023 21:00 - 21 minutes - 17.4 MBThis one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly when it comes to AI and ChatGPT and how this may impact your client work and clients in general - this episode is for you. In it, I share the 3 key things you can do to really add value to your clients and AI-Proof your job. Use these value statements next time in your proposals. Doors to WYW, will be opening again in 1 week but as a waitlister you will be getting dibs ...
How Trusting in Her Intuition Led Laetitia Andrac to Become a Best-Seller for Her Book
September 12, 2023 21:00 - 48 minutes - 39.1 MBOne of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this episode, I bring in Laetitia Andrac, a business doula, strategy and intuition coach and also one of most recent WYW cohort students. In this episode, we dive into: What is intuition (and what it's not) and the power of it in growing your business The art of intuitively "selling" Laetitia's 5-step method to begin trusting in your intuition. Why Laetitia trusted HER...