The Danger of Humor & Following Passions w/ Rob Marsh
Brand With Bite
English - January 07, 2020 09:00 - 46 minutes - 64.6 MB - ★★★★★ - 30 ratingsMarketing Business Entrepreneurship branding copywriting entrepreneurship marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Rob Marsh is an entrepreneurial rockstar of not one but TWO brands. He’s a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode, we dive into how he has two businesses and the building & brand development of each one. As one of my own coaches, I can testify to this man’s LEGIT-ness. You’ll discover:
*How he picked his niche
*The #1 factor Rob sees with people able to grow quickly (and NOT struggle with getting the right clients)
*The problem with too many people leaning on humor (+ what to do for personality instead)
*Why Rob says to be careful of pursuing work based on your “passions”
*A company that does a fantastic job of connecting with clients based on everyday needs
*What it was like to co-found a second company and how he & (costume-wearing) Kira developed a voice together for one brand
*The best time to go from “having a business” to do the branding
*Who Rob deems as “true brands with bite”
*Why to avoid “mind-blowing” names and go for more straight-forward titles
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