Brand With Bite artwork

Brand With Bite

37 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 30 ratings

Brand with Bite is the meaty podcast that slashes vague advice & digs into the most shocking stories from history & A-list online entrepreneurs. Each episode reveals how YOU can boldly build a recognized business with obsessed, puppy-like fans.

Instead of overwhelming fluff, you’ll lap up decisive, proven methods that have stood the test of time - and still drive the most successful online brands’ visuals, language, naming, messaging and business models today.

So, put in your earbuds & take out your claws, fierce cat. Let’s dive into savvy, sometimes scrappy strategies - you can sink your teeth into.

THE 2 TYPES OF EPISODES:

-HARD HITTING INTERVIEWS WITH A-LISTERS: In these entrepreneur chats, we skip the origin story and get straight into “Tell me how you…” questions

-BITE SIZE EPISODES - UNTOLD STORIES FROM HISTORY: Listen in on tales that weren't in history class for shocking approaches to branding you don’t get in the online Insta world.

Marketing Business Entrepreneurship branding copywriting entrepreneurship marketing
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Episodes

How to Write for Meaningful Connection (+ BIG UPDATE ON BWB!)

June 29, 2021 16:40 - 1 hour - 84.8 MB

Tracie is a powerhouse conversion copywriter (known for crafting compelling quizzes) with a foundational passion for ethical sales. Rerouting the world to connect through relationships, Tracie shares how to write in a way that feels good and “non-icky”, as well as growing as a copywriter.  Whether you are a copywriter looking to evolve your business or an entrepreneur wanting to feel good about writing marketing copy, this is the perfect episode for you. We’re going to dive into:    How ...

Go from Burnt Out Implementer to Respected Expert, w/ Reese Spykerman

August 11, 2020 08:30 - 42 minutes - 58.6 MB

If you’re a solopreneur who’s burnt out or have clients that scope creep (sending you edit after edit mmhmm), this episode is going to give the bear hug you need. For. Real.  Reese Spykerman is a brilliant designer and copywriting expert who went from burnt out implementor to an evolved creative business that fits her lifestyle.  Diagnosed with an auto-immune condition 3 years ago, she saw it was time to finally move past her people pleasing ways and step up as the expert vs. hustling fr...

Get Paid (BANK) to Be You, w/ Laura Belgray

August 04, 2020 08:30 - 1 hour - 85.2 MB

Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you’ve heard in your damn life - that also lead to big money, a large Instagram following and your dream business.  If you want to realize it’s OKAY to share all parts of you, learn how to tell stories that magnetize people and see there is no set, straight, fancy path to success, you MUST hear this unapologetic interview with Laura Belgray aka - The Talking Shrimp.  With over 43K followers ...

HOLY F***! A Homeschooling Mom of 4 Built a Multi-Million Online Fitness Empire

July 28, 2020 08:30 - 1 hour - 112 MB

This badass, homeschooling mom of 4 built a multi-million dollar business online in...only a few years. If you want to launch a scalable product, create a course and STOP holding back your voice, do not do anything before listening to this talk with Kim Constable.  This conversation will give you the most motivational, strong ass kick meets powerful marketing strategies meets inner work, I promise.  Kim is not only one of the most real, raw online entrepreneurs around, Kim’s readiness to...

Finally, Step Into Your Power + Trust Yourself, w/ Randi Halaway

July 21, 2020 08:30 - 1 hour - 87.3 MB

Your life will probably change after this episode, that is NOT an exaggeration. Randi Halaway is one of the #1 influences of my entire life. Her guidance and methods have changed how I process emotions, see myself and approach every part of my life and business. I never want to imagine what my life would be like if I hadn’t learned from Randi’s wisdom and information.  So if you want to stop playing small, stop dimming your light, halt overthinking, TAKE BACK YOUR POWER, make incredible bu...

You DO NOT Need to Niche, w/ Kristen Edwards

July 18, 2020 10:00 - 51 minutes - 70.2 MB

For years, coaches told Kristen Edwards she had too many passions, needed to focus or “just follow your passion”, but none of this advice felt right.  Kristen has her Masters, years in the corporate world and was a high-end wedding planner and wanted to bring all parts of her into 1 kind of business. She KNEW it was possible.  After years of exploring what it means to combine all the gifts and desires you have, Kristen’s discovered how to build a powerful business where she does ALL the ...

Feel Anxious? The Science of Why Your Brain Freaks Out, w/ Julia Kristina

May 27, 2020 08:30 - 1 hour - 85.6 MB

Feel stressed or anxious? My INCREDIBLE, savvy gal Julia Kristina is sharing WHY the brain panics and how to shift your emotions, even if you’re a chronic “worrier" or “people pleaser”.  Julia Kristina is a licensed therapist and counselor who took her business online and now has over 165,000 subscribers on YouTube. With a packed membership The Shift Society and life-shifting courses, she’s been featured on outlets like Mind Body Green and Inc.  On YouTube, Julia’s videos rack up over 30...

Did Hat Makers Actually “Go Mad”? (Real History vs. Alice in Wonderland)

May 19, 2020 08:30 - 14 minutes - 20.6 MB

The term “mad hatter” was NEVER in the book Alice in Wonderland, so QUESTION: Why was there an “odd” hat maker in this famous book and the phrase still known today “mad as a hatter”?  Because there was a phenomenon at the time that was really startling. Lewis Caroll (a pen name), author of Alice in Wonderland, did NOT invent the mad hatter concept.  There was a real pandemic for hat makers in multiple areas of the globe that started decades before this book was published, that most mod...

How a Powerhouse Perfectionist STOPPED People Pleasing, w/ Nancy Levin

May 12, 2020 08:30 - 54 minutes - 75.4 MB

If you think of yourself as a people pleaser or perfectionist, this is a MUST listen. I’m not kidding. In merely days, this life coach & best selling author helped rewire my brain to finally set boundaries and say no with greater ease.  Nancy Levin’s methods (featured in her book “Setting Boundaries will Set You Free”) are unlike ANYTHING I’d ever heard and are life-changing if you find it hard to say no or put everyone else first.  Nancy appeared to be a confident high performer with “i...

The 1st Supermarket Began a Revolution (involving Queen Elizabeth)

May 05, 2020 08:30 - 18 minutes - 25.7 MB

Once you know this story, you’ll never think about grocery stores the same way. Turns out, the modern grocery store was incredibly revolutionary and actually changed habits you have, right now, forever.  This topic was on my mind because of quarantine.  With so many people ordering groceries during the pandemic, I began to think back to what life was like before Trader Joe’s, Whole Foods and Costco. I didn’t expect to discover stories, which I reveal in this episode:  On a trip to Ame...

F*** Fear & Serve People 2 Steps Behind You, w/ Jamie Joslin King

April 28, 2020 08:00 - 50 minutes - 69.5 MB

Within minutes of hearing Jamie Joslin King, The Slay Coach, you’re going to be slapped in the face with an abundance mindset, burn limiting money beliefs and be shouting SCREW FEAR and NO MORE overthinking.  Within 2 (YES, 2!!) years, Jamie has grown a million-dollar business with coaching, her podcast, events & online course empire, as: A beauty school drop out who was tens of thousands of dollars in debt A mom of 3, previously in an abusive relationship and had tried hustling thru MLM...

The 1st Sports Bra Was Made from Jockstraps

April 21, 2020 08:30 - 19 minutes - 27.4 MB

I am in SHOCK at how recently the sports bra was invented. It wasn’t until the 1970s. Why?! There was specific historical context I had NO idea about.   Laws passed that changed the lives of women born after FOREVER in America.  The big moment after was a phone call. Two sisters were venting and joking about a 1970s fad. The laughing turned into a serious situation.  You’ll be startled at how 3 women put together the first sports bra, who did NOT consider themselves athletes and had ab...

The Truth About Excuses and What You’re Capable Of, w/ Susie Moore

April 14, 2020 08:30 - 54 minutes - 74.3 MB

This is a raw conversation with a globally renowned powerhouse woman. In our chat, the incredible Susie Moore’s an open book on her past and criticism she’s facing *gasp* right now.  And yes, she’s a literal open book because her game-changing, new book is out: Stop Checking Your Likes.  In this chat, access a sneak peek into insights from this Earth-shattering life coach, columnist and author, who is a contributor to the Today Show, Oprah, Forbes, Business Insider & more. (Also seen in ...

The Real Reason We Use Toilet Paper

April 07, 2020 08:00 - 18 minutes - 26.1 MB

With the rush on toilet paper, a few weeks later my brain went into investigation mode. Toilet paper is actually a very modern invention so what did people use before AND why did this product become a staple in our lives so quickly? Turns out, there was actually ONE change in society that truly sparked toilet paper becoming big. One reason we switched over so fast.  So grab a (toilet?) seat and discover:  A definition of toilet paper that had me laughing so hard   What the wealthy Rom...

Her Million Dollar Question (To Turn ANY Passion Into Big Money), w/ Cathy Heller

March 31, 2020 08:00 - 55 minutes - 76.1 MB

Since well before our first Zoom call, I’ve been wow-ed by Cathy Heller in every way. Yes, Cathy has built not only one successful brand but her 2nd empire “Don’t Keep Your Day Job”, which has:  15 million podcast downloads Her best selling book on Amazon AND Audible  Has 41.5+ followers on Instagram.  But the metrics didn’t create Cathy.  Cathy’s unique, totally down-to-Earth approach changes lives and gathered this following who cheers her on again and again. If you want to learn t...

The Wonky History of Soap: It Rose from the Ashes *Literally*

March 24, 2020 08:00 - 20 minutes - 28.7 MB

In the current Corona climate, one of our main topics of conversation has been *understandably* washing hands (for 2 rounds of Happy Birthday). This got me thinking about the history of soap - For who figured out a certain liquid or material got germs off of you anyhow? And what person in pre-microscope times decided to whip up a substance that’d kill germs they could NOT yet see?  Investigation mode, ON. Get ready to feel sudsy with this hyper-relevant episode that may feel surprisingly...

Any Go-Getter Can Land Publicity (even in BIG Media), w/ Selena Soo

March 17, 2020 08:00 - 14 minutes - 20 MB

Selena Soo changed my OWN business and feeling of self-worth. Why? Her wisdom and methods helped get me onto Forbes. *GASP! But true*. That moment of seeing my name on that big F website absolutely transformed how I saw myself and *indeed* others’ perception of my expertise and credibility.  That’s why I am so excited Selena came on for a rapid fire episode. In this conversation, Selena not only gives you insights into the power *and her passion* for publicity but a freebie to make landing...

The Shocking Evolution of Cups & Panties (Menstrual Marketing: Part 2)

March 10, 2020 08:30 - 33 minutes - 46.7 MB

In Part 1 of Menstruation Marketing, I shared the outrageous *but really though* history of pads and tampons. The second period revolution is also incredibly startling and needed its own episode. While there was a big shift to tampons in the 1980s and 1990s, it’s not until recently that menstrual cups and period undies have become truly visible in the market. Why is this?! Grab your favorite cup (of coffee? Or hey, any other kind of cup) and join me for learning:  How an invention 150 yea...

Wearing Outlandish Costumes Grew Her Business, w/ Kira Hug

March 03, 2020 09:00 - 1 hour - 82.9 MB

When you look at Kira Hug’s website, you KNOW she’s a savant on branding - and how to attract dream, premium-paying clients with branding done right. Kira Hug is a brand personality & launch copywriter who runs a copy boutique AND co-runs The Copywriter Club, a community of 10,000+ copywriters. No. Big. Deal. Kira’s a star example of how to present yourself uniquely online to bring in incredible, high-paying clients.  From our conversations over cocktails in Charleston to Zoom coaching cal...

(RAW EXCLUSIVE) My 1st Spoken Word: “How Ballet Screwed Me Over”

February 25, 2020 09:00 - 16 minutes - 22.5 MB

Every cell of my body felt called to share this unusual, *rage unleashed* podcast episode with you. It’s a public ode to banishing people pleasing that’s changed my life forever.  It’s for me and you - those quick to compromise for others and afraid to share REAL feelings within, for fear of upsetting anyone else. In business AND life.  Rather than the usual interview or story from history, I’m sharing untold history from my own past → in my first Open Mic Night, ever. You’re going to he...

Following Flow Built Her Influencer Brand (*Even with Past Misdiagnosis & Struggles*) w/ Ava Johanna

February 18, 2020 09:00 - 48 minutes - 66.4 MB

I’ve adored Ava since the first time we met - at a women’s wellness event where she led an incredible *life changing* meditation. This celebrity meditation + yoga teacher and transformational coach has only continually expanded exponentially since. Ava went from corporate world, burn out then to teaching yoga and into a full-blown, massively skyrocketed spiritual business coach, podcast host and course creator.  Named "One of the Best Yoga Influencers to Follow in 2019" by Women Fitness an...

The Outrageous History of Tampons (Menstrual Marketing: Part I)

February 11, 2020 09:00 - 29 minutes - 40 MB

The history of tampons and taboos around menstruation products is shocking and incredibly thought-provoking. Why?! First off, tampons go back WAY FARTHER than decades. In fact, there’s an insane history for what cultures have put up their lady parts for many centuries. This episode takes you from ancient menstruation times through the ads for unmarried women in the 1950s *You can’t help but laugh at the...well, you’ll see* to controversies still very prevalent around the world about tampon u...

Building a Profitable Course, Podcast + Client List like Jasmine Star w/ Claire Pelletreau

February 04, 2020 09:00 - 52 minutes - 71.8 MB

Claire Pelletreau is a straight up go-getter who’s so busy she’s having to turn away clients, has a killer course and runs the amazing, no BS “Get Paid Podcast”. In this no-fluff interview, you’re going to hear exactly how Claire went from fired to a skyrocketed Facebook & Instagram ad business with clients like Jasmine Star & Brooke Castillo.  Especially if you have mindset blocks around what’s possible or find yourself juggling different business ideas, this chat is a MUST listen.  Go ...

Star Trek’s Jolting Impact on Funerals AND Science

January 28, 2020 09:00 - 16 minutes - 22.1 MB

Whether you’re a Trekkie, have never seen an episode or dread sci-fi, there’s a LOT to be learned from Star Trek. This TV show launched a massive movement, showing the deep impact a brand can have on people.  In this episode, I am so excited to unleash 2 very specific, niche catalysts of Star Trek - ones that are very little talked about:  How Star Trek affected funerals *for real* The influence Star Trek had on REAL WORLD science These both apply to any business owner who wants to own...

From Her Darkest Time, She Grew an Artist Empire (+ 31.8K Followers) w/ Mye de Leon

January 21, 2020 09:00 - 52 minutes - 71.6 MB

Mye de Leon’s fascinating journey will inspire ANY entrepreneur looking to scale and take action without overthinking. In 2019 alone: While being a mom to 3 kids INCLUDING a son with special needs, Mye nailed success after success. She launched a new course, began a membership and created a mastermind. All doing what? Hand lettering. Yes, she’s a hand lettering artist that now shows others *especially her niche audience she’s attracted* to unleash creativity and make $$$ doing what they lo...

Why You Know Jane Goodall vs. Any Other Activist or Researcher

January 14, 2020 09:00 - 25 minutes - 35.3 MB

I want you to consider this: Out of all the people who research animals, talk about conservation and are in science, WHY do you know the name: Jane Goodall? This researcher and activist, who I believe is one the most impactful, impressive people on the planet, has a fascinating story AND is globally famous for good reason. No matter how much or little you know (or care) about Jane, the story of her journey to Kenya and controversial methods will wow you. There are 7 main pillars to why Jan...

The Danger of Humor & Following Passions w/ Rob Marsh

January 07, 2020 09:00 - 46 minutes - 64.6 MB

Rob Marsh is an entrepreneurial rockstar of not one but TWO brands. He’s a renowned Saas copywriter and co-founder of a copywriting empire that includes a podcast, mastermind & so much more. In this episode, we dive into how he has two businesses and the building & brand development of each one. As one of my own coaches, I can testify to this man’s LEGIT-ness. You’ll discover:  *How he picked his niche *The #1 factor Rob sees with people able to grow quickly (and NOT struggle with gettin...

The Graham Cracker: Invented for Sexual Appetite

December 31, 2019 09:00 - 16 minutes - 23.2 MB

Graham crackers were invented for something FAR MORE scandalous than to sandwich marshmallow and chocolate. Graham crackers were made to address the big L word...not LOVE actually (the Colin Firth movie or otherwise) but LUST. The story of how and why graham was developed is ridiculous. This piece of food history is so preposterous that you know it’s non-fiction. Listen to hear what happened and the vital lesson to take for YOUR business, especially if looking to pivot or make big changes in...

From New to Rocking Amy Porterfield's Stage, Shockingly Fast w/ Bobby Klinck

December 24, 2019 09:00 - 49 minutes - 68.5 MB

Bobby went from new online business owner in 2018 to speaking on Amy Porterfield's stage in 2019. That’s why any entrepreneur wanting to scale effectively & fearlessly MUST listen to this convo. *For real*. Bobby, a Harvard Law Grad who went from lawyer to online business owner, shares how he skyrocketed his brand, became seen as an authority figure and has other business owners tagging him as the “go to expert” non-stop.  Pull up a chair to hear:  His #1 email that got the most engagemen...

Why You Think Napoleon Is Short

December 17, 2019 09:00 - 12 minutes - 17.1 MB

Napoleon was NOT the shortie you think he was. More likely, 3 factors contributed to the “small man” reputation that’s lasted 100s of years. Honestly, if you think girls from high school get catty with rumors, wait till you hear this marketing story from the early 1800s. Listen to hear how Napoleon got his reputation for being so short + use the same root methods to brand YOURSELF in the online business expertise, identity or qualities you want to be known for.  écoute! Je vais parler d'un...

Your Brand Is Just a Favorite Outfit w/ Lesley Logan

December 11, 2019 11:00 - 46 minutes - 64.3 MB

Lesley Logan channeled her love pilates into building multiple, WILDLY successful brands. With 17.1K followers on Instagram (& her other account? 11.5K followers), in-demand retreats she hosts around the world and as a sought after business mentor, Lesley is revealing how she was able to grow SO fast. Discover her proven methods for sharing the right message to the right people. Pull up a chair and listen to: *Why Lesley decided to split into 2 brands (and 2 Instagram accounts)  *How Les...

The Forgotten Scandal Over “Mary Had a Little Lamb”

December 11, 2019 10:30 - 15 minutes - 21.5 MB

One of the world’s most famous nursery rhymes had a HUGE scandal. Not only is Mary based on a real person, the story led to a controversy that swept the NorthEast region, and (surprisingly) the story involves Thomas Edison. Listen to discover the origins around Mary Had a Little Lamb + the proven marketing lesson to use for getting more visibility in YOUR business.  WANNA WIN AN AMAZON GIFT CARD?! IF YOU FOLLOW THESE STEPS BY JAN 3RD, 2020, YOU CAN WIN AN AMAZON GIFT CARD: WRITE a revie...

The Truth About Creating a Premium Brand w/ Tarzan Kay

December 11, 2019 10:00 - 41 minutes - 56.9 MB

This is a very different type of conversation with Tarzan Kay, Queen of Email and often known for her work with Amy Porterfield. My girl Tarzan’s an insanely savvy launch strategist & copywriting expert who went from $45 p/hour to a premium brand in merely a few years. Tarzan’s taken the internet by storm with her ability to crush the inbox, 80s branding and passion for talkin’ about money. When you tune in, Tarzan will reveal the surprising truth about her beautiful branding and mindset o...

The Untold Truth About Orange Juice

December 11, 2019 09:30 - 13 minutes - 18.8 MB

There’s a blatant lie you’ve been told about Orange Juice. While this liquid does have Vitamin C, a snowball of marketing beginning in the early 1900s has warped your mind. Yup, marketing has given the general population various different impressions of OJ. Listen to discover the history of orange juice in branding, one of the funniest (most sexist) ads EVER + the absolutely vital lesson to take away for your own business. WANNA WIN AN AMAZON GIFT CARD?! IF YOU FOLLOW THESE STEPS BY JAN ...

You MUST Be Polarizing w/ John Lee Dumas (of Entrepreneurs on Fire)

December 11, 2019 09:00 - 18 minutes - 25 MB

John Lee Dumas is about to hurl so much tough love (+ strategy) at you. With his award-winning podcast, Entrepreneurs on Fire, and flourishing Podcasters Paradise membership, JLD’s cracked the code on branding. This conversation reveals methods for how his brand’s grown so intentionally, had first $400k month in 2015 and been top of charts on iTunes again and again. From the human torch who’s interviewed marketing and business experts like Tony Robbins & Seth Godin, JLD’s spilling his guts. ...

The Hilarious Chaos of England’s 1st Escalator

December 11, 2019 08:30 - 12 minutes - 17.4 MB

When the 1st escalator was installed in England, people lost their minds. The place? Harrod’s in London. The result? The department store did something HILARIOUS for people who felt traumatized by this shocking invention. Listen to discover how the escalator reveal went + the brilliant branding lesson to take away for your own business.  WANNA WIN AN AMAZON GIFT CARD?! IF YOU FOLLOW THESE STEPS BY JAN 3RD, 2020, YOU CAN WIN AN AMAZON GIFT CARD: WRITE a review on your podcast app Take a...

(INTRO) Why Listen To This Unusual Marketing Podcast

December 06, 2019 23:00 - 11 minutes - 15.5 MB

Like a freshly-born anteater, a new podcast just entered the world: Brand With Bite. In this intro episode *with a wild drumbeat opening*, I (copywriter & brand coach here) am honored to share:    -WHY I felt absolutely compelled to launch this atypical podcast  -WHAT to expect from this podcast *including the 2 very different types of episodes you'll hear  -After years of working with online entrepreneurs, the feisty reasons I am SO DAMN PASSIONATE to unleash these episodes -How Y...

Guests

Bobby Klinck
1 Episode
Cathy Heller
1 Episode
John Lee Dumas
1 Episode