Ep. 32 - Brand Authority - Not a Want, But a NEED.
Talk Like a Brand
English - October 12, 2022 21:00 - 11 minutes - 7.59 MBEntrepreneurship Business Marketing brand voice content strategy branding creative strategy entrepreneurship marketing advertising copywriting digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 31 - What's a Verbal Identity?
Next Episode: Ep. 33 - How's your logo? Let's talk logo psychology.
If you’re wondering how some brands get people to follow them, listen to whatever they say, and purchase whatever product they release, it’s because they have brand authority. Before you start building that authority, you must understand what it is and how it builds value. Today, we’re talking all about it.
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