Ep. 20 - Is Branding My Business Really that Important? Absolutely!

Talk Like a Brand

English - May 21, 2022 01:00 - 8 minutes - 5.62 MB
Entrepreneurship Business Marketing brand voice content strategy branding creative strategy entrepreneurship marketing advertising copywriting digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep. 19 - Why Your Brand Needs to SWOT

Next Episode: Ep. 21 - Planning with a Planner is Essential

Branding, branding, branding, right? That’s all you hear people talking about, but what is it really? Branding is what you do to a brand – it’s the process of bringing your brand (or idea) to life. Of course, you want and need a brand identity, because how are people going to know who you are and what you can do. It’s like WIFFM – what’s in it for me? Once you can tell people that through words and visuals and throw in a promise of the experience they will get from working with you or buying your products, you’ve basically pinpointed your brand. Today, we’re talking all about it.

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