Rand Fishkin - How to Brand and Differentiate Your Online Business
Brand Tuned - Rounded Business Design
English - June 04, 2021 05:00 - 39 minutes - 26.9 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Derrick Daye - Marketing is Too Important to be Left to Marketers
Next Episode: Brad VanAuken on Brand and Business Strategy
Rand Fishkin, co-founder and CEO of SparkToro has dedicated his professional life to helping people do better marketing.
This episode is essential for anyone wanting to create a successful business online as Rand shares insights on what constitutes a good name for an online business and how SEO and other methods help to successfully market your business online.
We discuss differentiation in a crowded space and using your creativity to find new ways to do the same thing or do things better and identify gaps. We cover:
Keyword-rich namesIn-depth insights on SEOHelpful SEO keyword research toolsRand’s business journey — how he startedWhat SparkToro does and how it can help youWhat constitutes a good name for an online businessHow to brand and differentiate your online business Rand’s interest in blogging and social mediaSocial media — is it worthwhile for small businesses to spend time on?LinkedIn - Rand Fishkin
Twitter - @randfish
sparktoro.com
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