Derrick Daye - Marketing is Too Important to be Left to Marketers
Brand Tuned - Rounded Business Design
English - May 28, 2021 05:00 - 50 minutes - 34.6 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Derrick Daye, of the Brand Strategy Insider shares among other insights, how founders and startups should create their brand so they end up with more than a logo.
He shares what is the emotional connection for brands, the steps you need to take when you want to inject emotional connection into a brand, a brand’s social purpose and why brand essence is the heart and soul of your brand.
This episode is essential for anyone wanting to develop their brand as Derrick share’s valuable insights around this topic on building a brand from the inside out.
Derrick shares how brands are stepping up to fill the role of fixing the world where your purpose has become a conversation about your future and whether or not your business is going to earn a place in that future. In this episode we cover:
Business strategy & brand strategyThe problem of a small business when it comes to branding Creative without strategy is artTips for how to understand customers needsUnderstanding the need for human-centric brandsInjecting emotion into a brand Building your brand with valuesDoes your brand need a social purpose?Brand essence — the heart and soul of your brand Getting the maximum value when approaching a strategistMarketing defined by Jack TroutThe key questions to ask to successfully position your brandLinkedIn - Derrick Daye
Twitter - @DerrickDaye
www.theblakeproject.com
www.brandingstrategyinsider.com
Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.