Logo Design Process with Ian Paget
Brand Tuned - Rounded Business Design
English - September 17, 2021 07:00 - 35 minutes - 24.7 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Creating a Meaningful Brand with Thomas Kolster
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Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community.
In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand.
Among other things the episode covers:
How to approach the design of symbolsMeeting clients expectations around what visual creations can do for them.Ian’s approach in a naming project for a client.The common reasons why clients decide to improve their logos, and visual identityHow a visual such as a logo represents what someone wants to be aboutProtecting assets such as logos through securing intellectual propertyLinkedIn: Ian Paget
Twitter: @ianpaget
Website: logogeek.uk
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