Creating a Meaningful Brand with Thomas Kolster

Brand Tuned - Rounded Business Design

English - September 17, 2021 06:00 - 42 minutes - 29.4 MB - ★★★★★ - 76 ratings
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Previous Episode: Brand & Intellectual Property for Startups Vox Pops

Next Episode: Logo Design Process with Ian Paget

Thomas Kolster is the founder of the Goodvertising Agency, one of the pioneers in shaping brands.

In this episode, we discuss his book The Hero Trap, and how companies should be clear about their role when carving a niche in the marketplace and understanding how they can be better than anybody else. He shares his insights on mass marketing, how it affects today’s generation of young people and the key issues brands need to do to claim a role in people’s lives.

In brief this episode covers:

What are transformative brands?What a brand is today and what it is going forwardThe connection of social purpose with brandsThe meaningful role of brands in people’s livesCommunicating a brand's purpose The approach to differentiating your business and communicating who you areUnderstanding how brands can turn people into the heroes of their own livesMoving a brand from a very transactional relationship to a more transformational relationship

LinkedIn: Thomas Kolster
Twitter: @thomaskolster
Website: thomaskolster.com
Books: Goodvertising: Creative Advertising That Cares and The Hero Trap

Mentioned brands on this episode: Kind Snacks and District Vision, Red Bull and Who Gives a Crap.

Valuable Resources:

Twitter Mentions

@thomaskolster