Interview about Brand Tuned by Alison Jones
Brand Tuned - Rounded Business Design
English - October 08, 2021 05:00 - 30 minutes - 20.9 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Is IP a Constraint on Creativity?
Next Episode: Verbal Identity with Rob Meyerson
In this episode, Alison Jones, director of Practical Inspiration Publishing, the publisher of Brand Tuned, interviews Shireen Smith. As host of the successful podcast, The Extraordinary Business Book Club Alison is an experienced interviewer and draws out some interesting information.
Alison asks questions about the process of writing Brand Tuned, what I found out along the way and the reason I chose to write the book. I also share my hopes and what I want to achieve as I release the book. This episode covers:
View the podcast transcript here
LinkedIn: Alison Jones
Twitter: @bookstothesky
Instagram: @pip_talking
alisonjones.com
Valuable Resources:
Brand Tuned Scorecard
Brand Tuned Accelerator
www.brandtuned.com