Brand Tuned - Rounded Business Design artwork

Verbal Identity with Rob Meyerson

Brand Tuned - Rounded Business Design

English - October 15, 2021 06:00 - 43 minutes - 40.1 MB - ★★★★★ - 76 ratings
Marketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Interview about Brand Tuned by Alison Jones
Next Episode: How To Brand Using Trademarks Strategically

Rob Meyerson is the principal and founder of Heirloom, an independent brand strategy and identity firm. His specialities include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change. 

In this episode,  we discussed why IP is not included in branding projects and covered:

The lack of job training for brand consultants and the culture of learning by doing that prevailsChecking company and product names Building distinctive brand assets,  versus the simplicity in design approach that prevailsWhat to consider when naming — what makes some names stronger than other namesWhether the legal dimension is a limiting factor that constrains the creative processPositioning — does that impact your name choice?IP’s role in managing competitionThe negative reputation of lawyers


LinkedIn: Rob Meyerson
Twitter: @RobMeyerson
Instagram: @howbrandsarebuilt
Book: Brand Naming
robmeyerson.com
howbrandsarebuilt.com
www.heirloomagency.com

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned Accelerator
www.brandtuned.com 

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