How To Brand Using Trademarks Strategically
Brand Tuned - Rounded Business Design
English - October 22, 2021 05:00 - 24 minutes - 16.6 MB - ★★★★★ - 76 ratingsMarketing Business Entrepreneurship shireen smith brand tuned azrights brand strategy business success intellectual property trademark licensing franchising brand identity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode, I talk about what I mean by brands. To use trademarks strategically, you need to first understand the role they play in branding to then know why and how to be strategic with them.
A brand is a name that people associate with a set of perceptions. It distinguishes one product or service from another. Brands are important to us because they provide us with the familiarity we crave as humans.
In brief the episode covers:
Visual IdentityWhy brand can easily be a business's most valuable asset? Brand Identifiers are non-name signifiers that build mental association to your brand Trademarks are the most important and potentially valuable IP asset to ownA branding lawyer can help you understand the brand protection aspect of a nameRegistering a trademark to protect your distinctiveness How to avoid trademark legal disputes and litigation
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