Marketing Perspectives with Bob Knorpp

Join us on the Brand Retro Podcast as our host, Mike Brevik, sits down with marketing maven, Bob Knorpp. Dive deep into the dynamic world of marketing as they unravel the latest trends, dissect current events, and forecast the future landscapes of the industry. From digital revolutions to brand storytelling, Bob and Mike bring fresh insights and seasoned perspectives, making this segment a must-listen for every marketing enthusiast and professional. Tune in to hear two industry stalwarts decode the intricate tapestry of today's marketing world. Don't miss it!

Highlights
01:46 The major shifts in the industry
03:26 Role of mobile devices in changing the marketing industry
07:08 The opportunity for mass personalization in marketing through AI
10:47 Balance between creativity and data-driven decisions in marketing strategy
16:10 The challenges of client expectations for quick results without adequate strategy or patience for the process
19:30 The core elements of any marketing strategy
20:47 The importance of intentional decision-making in executing a campaign
22:01 Where to catch Bob and learn more about him

Episode Resources

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