Justine Pogroske of the Million Dollar Branders

The Brand Retro Podcast welcomes Justine Pogroske, the creative powerhouse behind Million Dollar Branders. Listen in as Justine and Mike dive into the essence of branding and the entrepreneurial odyssey. Justine and Mike also discuss the art of thinking bigger and the strategies behind crafting a brand that exudes luxury and value without breaking the bank. They debunk the myth that high-end branding requires a million-dollar investment, and instead, share insightful tips on how to achieve that million-dollar image through smart design, strategic positioning, and a clear brand message. Whether you're a startup or an established business, this conversation will illuminate how to elevate your brand's perception and captivate your market. Tune in for a masterclass on making your brand look and feel like a million bucks!

Who’s the Guest?
Justine Pogroske has worked for global advertising agencies such as Ogilvy and Mather, M&C Saatchi. Her unique ability to optimize her client’s ROI is rooted in reliable methods and Key Performance Indicators to meet every target point. Her years of corporate experience and unwavering dedication to her craft has equipped her with essential skills to successfully navigate the corridors of the international marketplace. Whether on Main Street or in the Metaverse, you can find Justine engaged in cutting-edge projects ranging from NFTs, Future Fashion-tech, Digital marketing via the Internet-of-things and augmented reality. After years of working with top global agencies, global change makers, leading entrepreneurs, celebrities, thought leaders and Fortune 500 companies, Justine has cultivated a passion for building legacy brands that impact and inspire for generations to come.

Highlights
00:57 Justine’s initial professional experience in publishing and how she felt the need to move from laying out other people's copy to producing her own creative work
05:08 The two key problems in the current competitive market of agencies and creators
09:09 What is the Million Dollar Branders
15:23 Justine's process of developing her business and brand vision
18:34 Her process towards making businesses stand out by going against the grain and flipping conventional wisdom
21:43 Using the power of a brand as your visual negotiations tool
23:19 Why you should choose customers over your competition and the danger of just seeking an agency to "do the work"
25:09 Role of creativity in leaving a legacy brand

 

Episode Resources

Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Justine Pogroske https://justinepogroskeofficial.com/ https://www.instagram.com/justinepogroske_official/ https://linktr.ee/justinepogroskeofficial http://milliondollarbranders.com/blogs/ https://www.linkedin.com/in/justine-pogroske-12286223  

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