Break The Web with Jason Berkowitz

In this insightful episode of the Brand Retro Podcast, we welcome Jason Berkowitz, SEO Director & Founder of Break The Web, to demystify the ever-evolving landscape of Search Engine Optimization (SEO). Jason takes us through the current state of SEO, debunking widespread myths and shedding light on the truths often obscured by the noise in the industry. Our discussion cuts to the heart of how SEO genuinely functions in today’s digital world and the crucial role it plays in aligning with overall business strategies, branding, and marketing efforts. Jason shares his expert strategies for staying focused on what truly matters in SEO, navigating the complexities of search engines, and ensuring that your brand not only gets found but also resonates with your intended audience. Whether you're a marketing professional, business owner, or someone keen to understand the real dynamics of SEO, this episode offers valuable insights into creating a cohesive and effective online presence. Join us for a deep dive into the realities of SEO with Jason Berkowitz and discover how to align your branding and marketing strategies for maximum impact.

Who’s the Guest?
Jason Berkowitz brings a decade of expertise and innovation to the search marketing world. His journey began in 2009 as the Owner of Hyper Web Marketing, where he first delved into the intricacies of online marketing. By 2010, Jason had embraced the challenges of SEO and affiliate marketing, honing his skills as a self-employed Internet Marketer. His ambition and passion for the field led him to establish SEO Services New York in 2013, where he took on the role of SEO Director, steering the company towards new heights with his visionary approach.

In 2016, Jason embarked on a new venture, founding Break The Web. As both Founder and SEO Director, he has been pivotal in crafting bespoke strategies that elevate clients' online presence. Through Break The Web, Jason continues to redefine SEO practices, ensuring that businesses not only get noticed but thrive in the digital landscape. His leadership and innovative strategies have made him a respected figure in the search marketing industry, dedicated to delivering results and driving success.

Highlights
00:49 The landscape of SEO in the next 12 months
03:34 The importance of brand in SEO and how it fits into overall marketing approaches
06:23 What Break The Web is and how Jason started it
10:31 How Social Media play a big picture in SEO
13:09 Challenges of SEO, especially when bound by fickle and often-changing algorithms
16:23 How to explain SEO to clients and how to make them understand the importance of it despite the challenges and uncertainties
20:21 Going over the initial hump in the first phase of SEO implementation and how the results can significantly increase afterward
23:14 Indirect competition factor in SEO
24:09 The need for full alignment between the expectations of the client and the SEO provider
24:52 How to reach out to Jason Berkowitz

Episode Resources

Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ [email protected]   Connect with Jason Berkowitz https://www.facebook.com/breaktheweb https://www.instagram.com/breaktheweb/ https://www.youtube.com/@breaktheweb https://www.linkedin.com/in/jasonberkowitzseo  

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