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1. Finding the Nucleus of Your Brand w/ David Brier
Brand Land
English - May 12, 2020 05:00 - 25 minutes - 34.3 MBMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Welcome to Brand Land
What’s the nucleus of your brand?
Hint: it’s not your product.
It’s your “why” and what you stand for.
David Brier, Chief Gravity Defyer at DBD International, is this week’s guest on Brand Land and he had some incredible insight on how to identify and isolate the nucleus of your brand.
What we talked about:
How to avoid making superficial decisions Identifying red flags in your branding What the brands the world admires have in common
Check out these resources we mentioned during the podcast:
risingabovethenoise.com David’s book, Brand Intervention Connect with David on LinkedIn
You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.