45. Creating brand brilliance with Fiona Humberstone
BLOOM BOLDLY PODCAST
English - December 14, 2020 05:00 - 20 minutes - 38.3 MB - ★★★★★ - 25 ratingsEntrepreneurship Business Marketing personal development self help self-improvement mental health spirituality parenting entrepreneurship networking connection women's lifestyle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
I want to introduce you to designer + renowned brand consultant, Fiona Humberstone. You may know her as The Brand Stylist behind her #1 bestselling books “How to Style Your Brand” + “Brand Brilliance” or her most beautiful website + instagram account @thebrand_stylist.
On this episode, we talk about her books, of course, but, more importantly, what the makers out there like us can do to be consistently intentional with our brands, even when life gives us every reason to just let it slide so we can keep up with the day to day hustle.
Fiona also tips us off on unique trends to keep an eye on + what you can do to make sure your brand stays aligned with exactly what your audience wants + needs.
This year has been a doozy but Fiona reminds us how we can, in true Brand in Bloom fashion, stay rooted to what matters so we can create a meaningful business + life.
I couldn’t think of a better episode to both round out this year + kick off a new one. I don’t know about you but I’m feeling energized by the clean slate ahead, even though it’s bound to get a bit messy too.
EPISODE HIGHLIGHTS:
>> [3:31] Tips for the busy business owners who are not making branding a priority or want to but are just struggling to make it happen
>> [8:23] What you can do to get off the hamster wheel of hustling in your business so you have more time to focus on what matters when it comes to growing your brand
>> [13:12] Trends that Fiona’s seeing now + anticipates for the near future + how you can align your brand to best meet your community where they are
>> [16:16] The most sustainable, robust + resilient way to build your business
Resources mentioned in this episode:
Fiona’s free seminars: https://www.thebrand-stylist.com/the-seminars Fiona’s blog + books: https://www.thebrand-stylist.com/Follow Fiona on Instagram: https://www.instagram.com/thebrand_stylist/ The Bloom Crew™ marketing mentorship program for makers>> To learn more about this episode + access all the resources, visit: https://www.elisabethfleming.com/blog/creating-brand-brilliance-fiona-humberstone
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