43. Social impact: What it is + why it matters in business

BLOOM BOLDLY PODCAST

English - November 30, 2020 09:00 - 20 minutes - 38.1 MB - ★★★★★ - 25 ratings
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Previous Episode: 42. 5 Unique Ways to Scale Your Etsy Shop with Lisa Zimmermann

Next Episode: 44. How to stay on your game with productivity expert Lauren Rothlisberger

Wanna know what gets Sean + I really excited every year? Like, goofy, giddy excited?⠀⠀⠀⠀

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GIVING BACK.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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We're not big on physical gifting + accumulating stuff (or being the reason others do). Instead, we prefer to invest our time + money in meaningful experiences, like family trips (when that was a thing) + giving back to our community.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Each year we make a donation to our charitable giving partner, Children's Legacy Partnership, in the names of our closest family members + friends + it always puts a smile on their faces.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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I'm also partnered with this same organization on behalf of my business + am proud to donate a portion of the proceeds from my online programs to Children's Legacy Partnership each year, along with offering complimentary marketing services to them every quarter.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Giving back can take many forms, especially in business.⠀⠀⠀⠀⠀⠀⠀

Social impact is imperative to growth as a brand. This episode breaks down why that is + how you can make charitable giving a priority in your life + business.

Here are this episode's highlights

>> One of the best ways to strengthen brand integrity and overall exposure

>> A handful of ideas to give back on behalf of your business

>> How I give back in my business each year

>> The best way to spread the word about your giving efforts

>> How to select the right charity for your business

*You can hear from founder of CLP on episode #10 of Brand in Bloom Pod*

This year, I encourage you to think of ways you + your families can give back, whether it's time or money. A little can go a LONG way. For example, $25 to Children's Legacy Partnership feeds a family of 4 for one month overseas + supports the actions the organization is taking here at home to educate our nation's children.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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I encourage you to pick a charity, local or global, that aligns with your passions personally or professionally. Education has always been close to mine + Sean's hearts so Children's Legacy Partnership made the most sense for us.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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What makes the most sense for you? How can you + your business give back?⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Maybe client + staff gifts this year could be donations in their names to a charity in your community OR you donate a product / service to a cause?⠀⠀⠀⠀⠀⠀⠀⠀⠀

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Our form of gift giving looks a bit different + I hope it inspires you to think about how you can make more of an impact with your gift giving this season + beyond.⠀⠀⠀⠀⠀⠀⠀⠀⠀

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For more information about the charity we partner with + to make a donation of your own, visit ourclp.org/donate!