35. The best + worst Q4 shopping trends for your brand

This year feels like a never ending up hill marathon, am I right? But, wait! Here comes a holiday season like never before. Oy, there’s a lot on the horizon - I totally get it and feel your frustration. There are marketing struggles that I see brands endure year after year after year, even before this year from h-e-double hockey sticks. October hits and business owners become frantic and start jumping on trends left and right to try to make a buck. It bums me out BIG TIME. Not all of those trends you see on the internet from big box stores are worth your time. Actually, they can really hurt your business, if you’re not careful. There are so many other more meaningful ways you can market your business and profit in Q4, which is why I recorded this episode for you. 

Highlights of this episode:

>> [3:33] The 3 areas where most brands struggle when crafting their offers for the holiday season. Yeeeesh!!

>> [6:33] What this year means for your holiday offers (re: pandemic, election, shipping obstacles)

>> [8:25] The top 4 shopping trends to look out for in Q4 and what they mean for your brand’s exposure. Grab the shopping trends graphic from my Instagram today: www.instagram.com/mslizfleming. Print it out, write down these dates, use it as a reference for your planning.

>> [11:00] Why your business should NOT participate in Black Friday and what’s better to do instead.

>> [14:23] A sure-fire way to jeopardize your brand’s integrity and reputation fast.

>> [16:42] You can’t market your small business like a big box store - here’s why. 

>> [17:24 ] A FREE GOODIE to help you elevate your brand’s holiday exposure! Click here to get it: https://www.elisabethfleming.com/freelivewebinarforyou 

>> [21:09] The one thing that will position your brand nicely for the upcoming holiday season and all of your marketing preparations.

Resources mentioned in this episode:

FREE SHOPPING TRENDS GRAPHIC: www.instagram.com/mslizfleming

Small Business Saturday Materials from AMEX: https://www.americanexpress.com/us/small-business/shop-small/ 

5 Secrets to Social Media Success Mini Training - Learn my 5 secrets to organically boost your brand’s social media exposure FAST. This Live training was only free to watch for a limited time but you can still enjoy it for just $27 at this link: https://elisabethfleming.vipmembervault.com/products/courses/view/1056816

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