How Kuju Is Bringing Premium Pour Over Coffee to a Campsite Near You

It’s summer, and hopefully for you that means spending some time in the great outdoors.

And whether you're hiking, camping, or glamping, we've found a new must-add item to your outdoor gear checklist -

Kuju Coffee. 

This week, we have brothers and co-founders Jeff and Justin Wiguna of Kuju, a premium, single-serve pour over coffee brand. Kuju is great for anytime you want great coffee on-the-go, but it's really caught on among outdoor enthusiasts. 

Jeff and Justin brought the heat, telling us about the inspiration behind their brand, and why they're building a business for the long-term, not for a quick exit. 

Takeaways

Using niche retail as a foothold or launchpad. Kuju started off in places like REI and Bass pro shops - and it’s a huge advantage. They were able to demonstrate high velocity, and then bring a customer-base with them to new channels (like Whole Foods).  Great example of a brand built around a feeling / an emotion. That’s the “Kuju moment.” If you look at the way they tell their story, they don’t focus all that much on the filter - even though it is innovative. They talk about the memories you create, the moments you can experience, etc. I think every brand can learn from their success here.