Let's face it: Most of us have a terrific story.

And that makes sense, because its usually that story which propelled and fueled us to be a Coach in the first place.

But here's the thing...just having a story in today's day and age isn't good enough. :(

Yes it's a good start, but there also has to be something that else that you do in order to make it resonate with perspective clients.

"What is that?" you might ask.

Great question and one we tackle head on in this video.