We all know that high quality content, published via social or other online avenues is a great first step towards getting your message out to a wider audience.

But what we sometimes struggle with is WHAT type of content do people want to hear, so that they'll actually watch, click and listen.

That's a question that I've personally dealt with myself, and I have 3 ways that I've used over the years in order to help me get people to do just that.