Branch-Out: THE Digital Media & Marketing Podcast
55 episodes - English - Latest episode: about 7 years ago - ★★★★★ - 8 ratingsBranch-Out: The Digital Media & Marketing Podcast
Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts On The Wire), Kaite Rosa (VentureFizz), Shawn LaVana (TempAlert), Chris Kavakian (CK Realty Group) and David Pakman (The David Pakman Show)
Produced by Waverley Knobs (Video & Digital Media Brand Professionals)
Hosted by Evin Charles Anderson & Tatiana Ivan
More information at: http://WaverleyKnobs.com
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Episodes
Global Marketing and How to Communicate to Different Cultures w/ Patrick Vale
July 12, 2017 00:43 - 1 hour - 85.3 MB“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick Vale Join us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture - and consequently the language - at a local level. -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Pat...
ARGH! Computer Issues and Live Events!
June 14, 2017 21:38 - 2 minutes - 3.54 MBEver work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode on our upcoming event, Branch-Out: LIVE! THE Digital Media & Marketing Event (Cambridge, MA - July 20th). Enjoy! -- Branch-Out: LIVE! Informa...
Thought Leadership, Social Entrepreneurship, Neuromarketing, Marketing Legalities... OH MY!
May 31, 2017 03:20 - 20 minutes - 28.9 MBHello from Los Angeles! Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. If you haven’t had a chance to catch up to all of these awesome interviews, you’ll be able to get a taste of what they’re all about! We have ...
Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro
May 17, 2017 01:15 - 53 minutes - 73.5 MBGet your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company!...
Facebook Ads: Digital Media Assets & Their Impact
May 03, 2017 01:57 - 24 minutes - 33.4 MBIn today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out we...
Social Entrepreneurship and the Impact of Climate Change Ft. Dan Tefft
April 19, 2017 00:53 - 35 minutes - 49.3 MB“The Second Industrial Revolution is coming to the end of its lifecycle. Now the Third Industrial Revolution is the combination of renewable energy and communication through the internet.” - Dan Tefft In this episode, we speak with Dan Tefft, Social Entrepreneur and CEO of Clime-IT. Learn more about the growth of the Renewable Energy Industry, new ways of gathering investments for companies in this direly needed industry, how the combination of renewable energy and the internet will bring ...
Using Voiceover For Your Digital Media
April 05, 2017 02:14 - 13 minutes - 18.3 MBIn today’s episode, we're going to help you as a marketer or business owner better understand how to utilize voice-over. As the saying goes, “Content is king.” and you want to make sure you understand how to properly utilize all of the content at your disposal. We breakdown some of the expectations you can have for the voice-over artist (and why their role is so important), where you can add voice-over, how voice impacts your audience emotionally, and where you can find voice-over talent. ...
A Higher Level Of Marketing In The Cannabis Industry Ft. Charles Smith
March 22, 2017 05:22 - 48 minutes - 66 MB“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.” - Charles Smith In this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney. Learn about the cannabis industry, and the obstacles those companies face as they get their startups off the ground. We discuss the restrictive nature of marketing in both the cannabis industry and the legal sector, and share ele...
What Content Can You Share On Your Blog?
March 08, 2017 04:29 - 7 minutes - 11 MBLearn about different types of content formats you can share on your blog. Useful information for bloggers across all industries, as well as content marketers or social media managers. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand ne...
How to Leverage Thought Leadership for Your Business Ft. Larry Yu
February 22, 2017 03:24 - 27 minutes - 37.2 MB“If you listen first, often you’ll have a better response that resonates with your audience." - Larry Yu Today we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors. Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it for your business. By sharing knowledge that empowers others, you not only create content that is shareable and evergreen, but also content th...
Humanizing Your Brand With Facebook Live Ft. Brad Powell
February 06, 2017 02:42 - 43 minutes - 60.1 MB“You want to show your best stuff. It gets people more excited about who you are, and what you do.” - Brad Powell Today we chatted with Brad Powell, a communication coach and video marketer from Awesome Videomakers. Listen to this episode to learn how to use Facebook Live for your business, and put what you’re talking about right in front of your audience - and engage with them in real time. We discuss Brad's non-linear career pathway, and how storytelling works for both individuals and com...
Start A Podcast - The Strategy Session You Need To Have
January 22, 2017 23:23 - 8 minutes - 12 MBStart your own podcast! It's 2017 and everyone can do it. But how do you do it successfully and -- just as important -- consistently? You sit down with yourself and have a strategy session before you even begin. In this episode, we cover the questions you first need to answer before you start comparing microphones and other studio equipment. Aside from the "why do I want to run a podcast anyways?" question you've already answered for yourself, you also need to think about branding elements a...
Marketing Automation & The Sales Process Ft. Chad Reinertson
January 08, 2017 16:30 - 40 minutes - 37.2 MB"Sales is very much like dating. Build that engagement & interaction, and trust & relationship with the customer." - Chad Reinertson Today we interviewed Chad Reinertson, CEO of Uproar Marketing Group, and author of "5 Hour MBA" and "Don't Start Your Own Business." Listen to this episode to learn how to woo your customer, starting from the first interaction all through the purchasing process, and even follow with maintenance and retention efforts. We discuss methods to automate your marketi...
Best of Branch-Out Part 2 - Storytelling In Marketing & How To Implement Your Story
November 13, 2016 17:26 - 11 minutes - 10.2 MBLife for everyone recently has been crazy. From personal events and duties to holidays and the elections. We are right there with you! Things have been fairly crazy on our end but we wanted to make sure to bring you another episode that can hopefully help take you away from some of the chaos! We have gotten a lot of people wanting information on how to implement storytelling into marketing for their business, so what we have done is taken some sections from our past interviews and pieced them...
2016 Presidential Candidates - What Their Logos Reveal
October 24, 2016 02:38 - 19 minutes - 26.1 MBTrump. Clinton. Jill. Gary. Bernie. You think you know who they are... but have you looked at their logos to see what their campaigns are trying to tell you? In this episode, we analyse the 2016 presidential candidate logos. What their branding reveals may surprise you. -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www...
Rebranding - How To Implement the New Company Story
October 17, 2016 02:17 - 15 minutes - 14.6 MBYou're ready to rebrand your company. Well, how ready are you? In this episode, we touch on a summary of items to consider when you're ready to unveil your rebrand. When you create your rebranding strategy, make sure to think about all the different elements: digital media assets, such as your website and social media platforms, as well as off-line items, such as print collateral. Get yourself a checklist together, and start with the more in-depth changes first, like updating your website. ...
Photoshop, Illustrator & InDesign (Oh My!): How beginners can start using them
October 09, 2016 19:00 - 13 minutes - 12 MBPhotoshop, Illustrator and InDesign - they're a graphic designer’s best friends, and they can be yours, too! Here’s a quick and dirty intro to what they are and how you can work with them, even if you don't have a graphic design background. 1 - Have a passion for creating. 2 - Understand the basics of your tools. 3 - Be bold. Think outside of the proverbial box. Photoshop and Illustrator help you create items from scratch or modify existing elements. Illustrator focuses on vectors (logos, i...
Having a Creative Spark In Your Marketing & Video Production Ft. Bill Neidlinger
October 02, 2016 22:44 - 45 minutes - 41.3 MB"It's important to be comfortable in discomfort." - Bill Neidlinger Today we interviewed Bill Neidlinger, Digital & Content Marketing Consultant with BVX Media and Digital Marketing Manager at Zemcar. Listen to this episode to learn how the new media industry evolved and influenced the digital media culture as it exists today, and how video can elevate your brand and create evergreen content marketing opportunities for businesses of all sizes. We also discuss how changing your career and b...
Event Marketing - Boost Engagement and Ignite Ticket Sales | Part 2
September 18, 2016 15:18 - 24 minutes - 22.6 MBThis is part two of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Organic Marketing -- - Have a good story to tell (so media outlets will want to share your story!) - Submit to event calendars and event apps (niched about events in the specific city or state or industry) - Look to online content creation -- post in online forums -- write articles well in advance of the event, an...
Event Marketing - Boost Engagement and Ignite Ticket Sales | Part 1
September 11, 2016 21:27 - 16 minutes - 15.3 MBThis is part one of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Branding, Collateral and Operations -- Think about overall design and feel of your event before you even start planning it, so that people get an immediate sense of what your event is about. - naming your event - logo and branding - print collateral - online presence (social media, website and email account) - email sig...
Demystifying the Video Production Process - Post-Production
September 05, 2016 01:26 - 50 minutes - 45.8 MBWeeeeeeee'rrrree Baaaaaaaack! We took a month long hiatus as we were consumed by this year's Boston Film Gala (BostonFilmGala.com)! It is great to come back and finish up our 5-part series on Demystifying The Video Production Process for you all! Today we help you to better understand the post-production process. This episode will help you better understand the process, no matter how you are involved with the process (whether client, filmmaker, video company etc). Editing: - taking everyth...
Demystifying the Video Production Process - Production
August 01, 2016 19:49 - 17 minutes - 15.9 MBHere is part four of our five part series on Demystifying The Video Production Process. Today we help you to better understand the production process whether it be filming or voice-over recording! Filming: - moving from location to location - making sure everyone knows what is happening - keeping track of actors, props, wardrobe etc. - unloading and unloading equipment - making sure everything is properly prepared for each shoot. You are looking at such facets as the preparedness of cast/...
Demystifying the Video Production Process - Pre-Production #2
July 25, 2016 21:07 - 30 minutes - 27.7 MBHere is part three of our five part series on Demystifying The Video Production Process. Today we help you to better understand picking the right location (location scouting), the video equipment you will need, some general points of wardrobe/set decor/make-up and creating/using a shot list! Location: What locations will best represent your visual needs while keeping budget and time in mind? Have you scouted your location and ensured it meets your needs? Do you need any special permits?...
Demystifying the Video Production Process - Pre-Production #1
July 18, 2016 23:58 - 33 minutes - 30.7 MBHere is part two of our five part series on Demystifying The Video Production Process. Today we dive into scripting, storyboarding and finding the right talent and crew for your video. In scripting, we discuss the concepts of not strictly telling the story verbally but also visually, finding the right plot for your video, taking risks during the brainstorming process and reading your script aloud to make sure it flows well and makes sense. For storyboarding, we point out why this is so im...
Demystifying the Video Production Process - Discovery Period
July 10, 2016 22:35 - 31 minutes - 28.9 MBWe hope you had a fantastic July 4th weekend! We took last week off but we are back with a force! Today's episode is a first of 5 part series that delves into demystifying the video production process. Today's episode is the "Discovery" portion of the process. In episodes 32 and 33, we will be breaking down the pre-production process. In episode 34 we will be going into everything production and finally in episode 35, we will be wrapping the series up with the post-production process as well ...
The New Digital Media Revolution & The Marketing Process Ft. David Pakman
June 27, 2016 00:38 - 32 minutes - 29.4 MB"There is no better time to start a media venture because you no longer need the approval of some executive somewhere or pass a Myers Briggs personality test in order to get a show. You can just start it." - David Pakman (Host of The David Pakman Show) Today we interview David Pakman, Host of The David Pakman Show; a multi-platform politics and news talk show currently airing on TV, radio and online. You'll want to listen to this interview to learn more about the rise of independent marketin...
Real Estate Marketing & Facing A Competitive Market Ft. Chris Kavakian
June 19, 2016 16:31 - 29 minutes - 26.6 MB"Have patience. Especially with a new business. It is very rare to be successful overnight." - Chris Kavakian (CK Realty Group) Today we interview Chris Kavakian, Owner/Broker of CK Realty Group in Watertown, MA. Make sure to listen to this interview to learn more about Boston's Development Boom, digital media assets you need to stay competitive and Chris' words of wisdom involving patience as well as endurance as an entrepreneur! More information about Chris: http://www.CKRealtyGroup.c...
How To Make an Eye-Catching eBook
June 12, 2016 19:07 - 21 minutes - 19.6 MBHow To Make an Eye-Catching eBook What is an eBook? Very obviously it is a version of a printed book that can be read on a computer or handheld device. Two of the most important factors you will need to think about before making an eBook is, the purpose and how can your target market gain access to it. Here are a few options for purpose (many of these can occur at the same time): • Sell to generate revenue • Build thought-leadership • Introduce your current clients to the core con...
Best of Our Interviews - Marketing Words of Wisdom
June 05, 2016 23:31 - 10 minutes - 9.87 MBThank you for listening to episode 27 of Branch out with Evin Charles Anderson. The past few weeks have been filled with some amazing guests, so Tatiana and I wanted to create a special for you all. We have taken the words of wisdom segment from each of our recent interviews and have compiled them all together for you. We have Dave Gerhardt of Drift and Tech In Boston, Kaite Rosa of VentureFizz, Dan Shure of Evolving SEO and Moz and finally Shawn LaVana Marketing Professional and writer for...
Building Brand Loyalty Through Storytelling Ft. Shawn LaVana
May 22, 2016 13:33 - 42 minutes - 38.7 MB"Simplicity. Be human. Be emotional but keep it simple." - Shawn LaVana (Vice President of Marketing & Client Engagement and Writer for VentureFizz) Today we interview Shawn LaVana, a Vice President of Marketing and Client Engagement and previously the Head of Marketing for Virgin Pulse as well as VP of Marketing for Postwire. Make sure to listen to this interview to learn more about Shawn's professional journey, bringing storytelling back to the forefront of marketing campaigns, and Shawn'...
The Partnership Between Marketing & SEO Ft. Dan Shure
May 15, 2016 13:12 - 51 minutes - 47.1 MB"A lot of people want to jump into social or get into blogging but you have to setup the core product and services content on your website. You need a strong foundation from the very beginning." - Dan Shure (Owner of Evolving SEO, Host of Experts On The Wire podcast & Moz Associate) Today we interview Dan Shure, Owner of Evolving SEO, Host of Experts On The Wire and Moz Associate in Worcester, MA. Make sure to listen to this interview to learn more about Dan and Evolving SEO's evolution, SE...
5 Mistakes That Could Ruin Your Marketing
May 08, 2016 23:35 - 42 minutes - 39 MB5 Mistakes That Could Ruin Your Marketing Even the smallest mistake could topple all of your marketing efforts! Think about the story of Achilles or David and Goliath. In this episode, we speak on 5 mistakes that can be easily overlooked but leave a large negative impact. 1. Disrespecting a company's sales force We all get stressed and it can be easy to have something small set us off but it is so important that we stay calm and keep composure, especially when we are speaking with those t...
The Boston Tech Startup Market & Facing Failures Ft. Kaite Rosa
May 01, 2016 14:36 - 20 minutes - 18.4 MB"Initially, drink from the firehose and then narrow or refine your approach." - Kaite Rosa (VentureFizz) Today we interview Kaite Rosa, Director, Content and Marketing at VentureFizz in Boston. Make sure to listen to this interview to learn more about VentureFizz, Boston Tech Startups, facing failure and Kaite's fantastic marketing words of wisdom! More information about Kaite: www.VentureFizz.com www.CoffeeWithKaite.com Twitter: @KaiteRosa @VentureFizz More information abo...
Real Morning Report - Video Marketing Done Right By Organic Valley
April 25, 2016 01:18 - 21 minutes - 19.7 MB"This is too real" "F#@king brilliant!" "Great example of Content First strategy." These are just a few, of many, positive responses to a recent video that went viral online. This video is also the topic of today's Branch-out, which is Organic Valley's "Real Morning Report" video where we see real women facing real daily issues while having us rolling in laughter from the hilarity they bring to it. Tatiana and Evin breakdown this video into 4 major factors that make this a huge success s...
Traffic Lead Generation and Connecting To Your Target Market Ft. Dave Gerhardt
April 17, 2016 19:45 - 16 minutes - 15.5 MB"People want to do business with people they like today. It is important to be a real person, especially when you are marketing." - Dave Gerhardt (Tech In Boston and Drift) Today we interview Dave Gerhardt, Host of Tech In Boston and Marketing Lead for Drift. Make sure to listen to this interview to learn more about Tech In Boston, the representation of Boston Entrepreneurialism, traffic/lead generation, and Dave's fantastic marketing words of wisdom! More information about Dave: http:/...
What Other Social Media Platforms Should Businesses Use
April 10, 2016 19:25 - 38 minutes - 35.6 MBHere is part 2 of our discussion on business and social media! For more, make sure to listen to episode 19. Instagram 28% of online adults use Instagram. 55% of users are young adults between the age of 18 - 29. This is followed by the age group of 30-49 at 28% The largest group of users are Black, Non-Hispanic, at 47% followed by Hispanic and then White, Non-Hispanic. Like Pinterest, the largest group to use this have some college with the 2nd largest group being college graduates. ...
What Social Media Platforms Should Businesses Use
April 03, 2016 17:15 - 33 minutes - 31 MBWe all hear the importance of social media and the term, “social selling”. Social media is a great way to share your messaging, engage your target market and assist in the relationship creation process. The biggest keys for a company to understand though are what social media platforms they should be utilizing and how to successfully utilize it to experience those benefits There is a large assortment to study-up on and understand such as: Facebook Instagram Pinterest Twitter LinkedIn...
Video's Impact On Social Media
March 26, 2016 23:25 - 4 minutes - 4.5 MBToday, Evin Charles Anderson and Ana Nenshati cover the massive impact video is having on social media and the war that is brewing between Facebook and YouTube! They also discuss ways you can implement video strategies, through social media, to gain the best engagement! Video is EVERYWHERE! Facebook, Twitter, Instagram, YouTube, Vimeo, Snapchat, Pinterest (Yes, even Pinterest)! 300 hours of video content is posted to YouTube every minute. As for Facebook, it is generating 8 billion+ vie...
Branding Your YouTube Channel (Part 2)
March 20, 2016 23:16 - 16 minutes - 14.7 MBPart 2 of 2 in our Branding Your YouTube series! Engage, boost viewers and increase subscribers! Ana, Evin and Tatiana go over the necessary visual and textual content that you need for an impactful YouTube channel. Whether you are a business or an individual, this is a must listen! Titles of Videos: - Direct Method vs. Magazine Article Method f you are not great at creating catchy titles, try these: https://www.portent.com/tools/title-maker http://www.title-generator.com/ Description...
Branding Your YouTube Channel (Part 1)
March 13, 2016 16:38 - 11 minutes - 10.8 MBYouTube is for video file storage, right? Once I upload to it, I will get a ton of people watching and engaging, right? These are very common misconceptions that can hurt the work you are attempting to put out there. We have come across several businesses, of varying industries, that said they never received much of a return on video but when we asked "What did you do with your video?", we found out why. There response was that "We put it on YouTube." To which we would respond with "Ok, but...
4 Tools For Quick Creative Content
March 06, 2016 23:07 - 14 minutes - 13 MB“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser “Digital design is like painting, except the paint never dries.” - Neville Brody The right digital design is impactful and says everything about your brand and company work ethic. You want to make sure that all of our content is consistent and tells the right story but sometimes companies come across a situation where they cannot bring on a professional graphic designer. This co...
The Lost Art Of The Business Card
February 28, 2016 21:55 - 8 minutes - 7.4 MBThe Lost Art of the Business Card and (How It Can Stay Relevant In the Digital-Age) Today we are going to give credit where credit is due to the lost art of the business card by talking about: - How your business card represents your brand - A few ways of making your business card leave the proper impact - How business cards can help you make the sales process easier - How the business card can stay relevant in the Digital-Age Business Card Brand Representation This involves several f...
The Visual Psychology Of Visual Media
February 21, 2016 18:45 - 19 minutes - 17.7 MBAs the saying goes, "A picture is worth a thousand words." Those thousand words tell the story of your company, its' work ethic, industry authority and so much more! It is not only important to have strong graphic and web design but also understand the elements that make it successful in the first place. Tatiana puts on her design hat while pulling from her history of psychology to talk to us more on facets to better understand the psychology of digital visual media and how they affect the ...
Top 10 Tips For Making Your Company Video
February 16, 2016 14:14 - 17 minutes - 15.6 MBVideo is an exponentially growing trend. Remember when it was enough to have a decent looking website with some Microsoft WordArt graphics? You were the future! Now, websites have grown up and need to be top notch: professional photography, modern interface, and on top of trending aspects, like video. Keeping up with the quick pace of changing marketing tactics and trends is very difficult and takes a lot of dedication and social comprehension. A company video is an important tool to i...
How To Gain The Attention Of The Millennial Market For Hotels
January 31, 2016 19:09 - 8 minutes - 7.51 MBAlex and Evin discuss some reasons why hotels may be seeing booking abandonment on their websites. We know guests are looking for easily accessible information, stress free booking, and honesty/transparency. Can hotel video production help ease the guest experience? We all have gone to a hotel and been disappointed by a misleading location or photos that look nothing like the real thing. Honesty is more important today than ever. Guests are very skeptical as well as overburdened with opti...
Elements Of Storytelling For Company Videos
January 25, 2016 14:25 - 6 minutes - 6.11 MBWhat do Shakespeare, Steinbeck, and Spielberg have in common? Well, aside from the obvious alliteration of their names, these men are all considered to be great storytellers. Regardless of the platform – on stage, print, or screen – they, like so many other writers, have captured the attention of audiences around the world through engaging stories. In his book The Seven Basic Plots: Why We Tell Stories, Christopher Booker asserts that nearly every story ever written can be broken down into o...
What Is Brand Entertainment And How To Utilize It Successfully
January 17, 2016 20:22 - 13 minutes - 12.5 MBIntel, Chipotle and several other companies are realizing the importance of Brand Entertainment but what is it and how can you utilize it to tell your story? Listen as Evin gives you concepts, facts and strategies of making Brand Entertainment a part of your 2016 marketing plan! Key Facts: 1. Brand Entertainment should be a compliment to your marketing strategy through connecting to your audience (target market). There are 2 main ways of doing this. 2. Brand Entertainment is an investme...
Three Types Of Corporate Videos To Use In 2016
January 11, 2016 01:28 - 16 minutes - 15 MBHaving a story (brand) is vital but how are you sharing it? Learn 3 key corporate video techniques that can assist you in sharing your brand while gaining the engagement you deserve! Key Facts: 1. Videos are not just for sales! They can also leave a huge impact on your employee relationships as it is a way to show employee recognition. The Aberdeen Group found that "60% of Best-in-Class organizations states that employee recognition is extremely valuable in driving individual performance....
2015 In Review - Video Trends
January 03, 2016 20:12 - 10 minutes - 9.98 MB2015 was the year of video but it was still underutilized! Catch up on all of the trends in corporate video production from 2015 and see how you can apply them into the new year! Evin and Alex dive into the trends as why as why they even became trends in the first place. The three core concepts are focused in on Mobile Devices, Interactiveness and Drones. 1. 2015 was a big year for mobile device videos in more ways than one. As people shifted from large screens to pocket-sized, videos bec...
Video - The Other Member Of Your PR Team
December 21, 2015 04:00 - 13 minutes - 12.6 MBVideo should be a new member to your PR arsenal. Listen as Evin and Alex talk about all the major benefits of video in order to get your message across to your market and stand-out against the competition! Key Facts: 1. Video supplies you and the press with potential viral content that can spread a message while engaging a larger audience. 2. Utilizing social influencers has been a big topic over the past year. With video, you will have a better opportunity to gain their attention and gi...